In 2015, China Will Become The Number One Shoe Buyer In The World.

Carrying a louis vuitton bag and wearing a red fur coat, Li Xingyi strode into one.

Li pointed to the bag and said, "I like it and can afford it, so I bought it."

She bought it in Chengdu for 17 thousand yuan.

China is expected to become the number one world of luxury goods such as handbags, watches, shoes and clothes by 2015.

Although most of China's 1 billion 340 million people live in rural areas, more and more people come to live in cities. Many people get economic benefits from soaring housing prices and rapidly developing economies.

Lei Xiaoshan, founder of China market research group, said that Chinese consumers are expected to spend $15 billion 600 million on luxury goods this year, an increase of 20% over last year.

But only 40% of the sales were conducted in China.

Many consumers in Beijing and Shanghai prefer to buy top brand products in Hongkong or Europe to avoid high taxes on the mainland.

Consumers in the two or three tier cities tend to be less inclined to shop abroad, so they consume at home.

"People don't know where to put their money, so they immediately look at high-end goods."

Lei Xiaoshan said.

Rich people living in small cities not only pursue fashionable clothes and shoes.

Robin Bill said Bentley has 18 dealers in China, mostly in second tier cities, and plans to increase by 2 by the end of 2011. "We saw growth opportunities in second tier cities".

"People earn more and more money. They want to show their success when they have money," Aaron Fisher said.

Although luxury companies are eager to open stores in small cities to dig gold from growing wealth, their expansion plans are also hampered by the lack of hardware facilities that fit their brands.

"They can't shop everywhere because there's a good shopping mall," Fisher said. "These European brands will not increase the number of stores from 10 to 150 in one year.

They have to spend a lot of time choosing the right place. "