Yuen Chau: Grasping The Clothing Industry Is Grasping The Economy.

"Catching the clothing industry is to catch the economy."

Xiong Manchi, the party secretary of Yuanzhou Town, describes the clothing industry of Yuzhou.

In recent years, Yuen Chau Town has set up a "leading group to promote the upgrading and development of leisure apparel industry", promoting the sustainable development of the garment industry, formulated a series of policy documents to promote the development of the garment industry, and hired authoritative organizations to compile the "Yuzhou Town garment industry development plan", further clarified the development goals, clarified the development ideas and implemented the development policies.

At present, the garment industry of Yuanzhou town has gradually formed a complete industrial chain that integrates textile, printing, clothing, washing, bleaching and dyeing and accessories. The town has more than 1200 garment production and supporting enterprises, and a large number of famous garment brand processing plants, such as crocodiles, Nike, Adidas, Guess, Levi, s and ESPRIT, are located in Yuzhou, with about 100000 employees and annual sales volume of about 5000000000 yuan.

In 2009, Yuanzhou town was awarded the title of "China's famous casual wear town" by the China Textile Industry Association and the China clothing association.

Guide industrial pformation and upgrading

"At present, the brand of" Yuzhou "is not loud enough. We now focus on building the regional brand of" Yuzhou "to create a regional brand to promote the pformation and upgrading of traditional industries and to make a group image in the Chinese apparel market.

Chen Peilin, mayor of Yuanzhou Town, said that the town government has registered the relevant brands and trademarks of Yuzhou garments and other related areas, and the next step will start the online sign up activities.

Yuanzhou town hopes that the construction of regional brand and trademark will make the Yuzhou leisure clothing at the legal level further improve, standardize industry norms, enhance collective action, reduce vicious competition, improve product quality, enhance brand value, and promote cluster development.

To promote the development of regional brand, Yuzhou town held a "famous town tide" clothing brand press conference in Guangzhou's "one horse" clothing city in October 2009. In May 2010, it hosted the Guangdong Provincial Vocational Skills Competition "Yuzhou Cup" costume producer finals. In 2011, the first "Yuzhou Cup" National leisure clothing design competition was jointly sponsored by the Guangdong clothing and apparel industry association, the Guangdong garment designers association and the Huizhou city Boluo Yuanzhou Town People's government. In the preliminary contest held in Guangzhou, 526 athletes from 23 provinces and autonomous regions from all over the country were received. The 25 outstanding athletes will attend the finals in Yuen Chau in December 17th.

While building regional brands, Yuanzhou town also speeds up the building of its own brand.

Yuanzhou town has established the center for innovation and brand planning of Yuzhou, providing brand platform for enterprises, and organizing garment enterprises such as Huada, Chuanji and Yuanchen to participate in various trade fairs in Huizhou, Kunming, Xi'an and other parts of the country, so as to further enhance the reputation and market competitiveness of the textile and clothing products in the whole town.

"In the next 3 to 5 years, Yuen Chau will strive to achieve a breakthrough in the" zero "of famous trademarks, adding more than 5 famous trademarks to provincial famous brands.

Xiong Manchi said that every enterprise that can get the national famous brand name and the national well-known trademark will reward the town government 2 million yuan at a time, and the township government will also make corresponding incentives to the small and medium-sized enterprises that have made great achievements in building their own brands.

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Improving design management level

"Yuzhou town holds the first" Yuzhou Cup "national casual wear design competition, which aims not only to promote regional brand building, but also to introduce design talents through competitions.

Chen Huanzhuo, deputy mayor of Yuanzhou Town, is responsible for the development of industrial economy.

According to the introduction, the gold prize winner of the first competition of Yuanzhou cup will receive a bonus of RMB 30 thousand yuan, plus the use of the local commercial housing in Yuen Chau Town and the 60 square meter studio for three years.

In addition to attracting more designers to participate in the competition, the ultimate goal of the housing and studio is to retain talent through activities.

In order to improve the construction of clothing talents, Yuanzhou town invested about 20000000 yuan to build Huayang technical school, set up the clothing design and production speciality, set up the "textile and garment industry association of Yuanzhou town", set up the post office, and cooperate with the costumes and apparel industry association of Guangdong province to carry out production and research work; with the support of the Guangdong labor department, set up a training base for garment industry to train more local talents; in order to retain excellent talents, the government also encouraged enterprises to build affordable housing and provide convenience for their children's schooling, so as to solve the worries for outstanding talents who came to work in the park.

In addition to improving the level of design personnel through activities and training, Yuanzhou town has held special lectures in recent years. Experts are invited to give lectures to managers of textile and garment enterprises, and to carry out professional management training for enterprise managers, so as to inject new management ideas and modern corporate culture into the development of enterprises.

"From August 2008 to now, Yuanzhou town has invited experts from China's famous fashion industry Economic Research Institute, Li Kailuo, President of Precision Management Research Institute, famous brand expert Yu Mingyang, and famous talent echelon expert Ren Yanzhao to come to lecture." in August 2008,

Guo Songyou, director of the development of private economy in Yuanzhou Town, said.

Improving the taste of urban life

Building an eco livable town

Located in Dongjiang and north of Luo Fu mountain, Yuanzhou town is located at the junction of three cities in Huizhou, Dongguan and Guangzhou.

On weekends, many Dongguan people drive from Dongjiang Bridge to Yuzhou town for vacation.

In recent years, Yuanzhou town aims at building livable towns, strengthening infrastructure construction, constantly optimizing the ecological environment and human settlement environment, and building the leisure and entertainment capital.

Yuen Chau Town has invested about 379 million yuan, launched the urban Gallery living room, cultural center building, Hebei business center and other urban supporting facilities and road traffic supporting and improving projects, greening projects and lighting projects to further enhance the environment and urban taste, and improve the leisure, entertainment and shopping environment of the masses. The urban appearance of purification, greening, lighting and beautification has taken shape.

In September 2009, Yuanzhou town was selected as one of the guiding points of 10 livable towns in Guangdong province. After two years of practice, it has been affirmed and praised by provincial, city and county.

At present, there are more than 10 large restaurants and 20 Western restaurants with elegant surroundings in Yuzhou town. Tea restaurants, large stalls, fast food restaurants and special snack barbecues are all over the whole town. The catering industry is thriving.

Yuen Chau garden, Dongjiang Hua Ting, waterfront Xiangzhou, Huijing Star City and other properties have been built and sold, and the urban grade has improved significantly.

The five star Hotel Sheraton is also settled successfully. It is about to start construction in 2012. The opening and operation of a number of high-end leisure and entertainment hotel projects has enhanced the market influence of the third industry in Yuzhou town.

"The clothing industry is always a sunrise industry. The key is how to integrate with the tight era and the overall development of Yuen Chau. The park will take the leisure clothing industry as a support, integrate leisure elements into other industries, and promote the overall upgrading of the city."

Chen Peilin, mayor of Yuanzhou Town, said that in order to adapt to the return of more and more urban lifestyles, Yuzhou will build more than 6000 acres of eco agricultural area and create a "leisure corridor" along the Dongjiang River. Tomorrow's Garden Island will be more prosperous, civilized and happy.