Small And Medium-Sized Garment Enterprises In Dongguan Need Pformation And Development In Guangdong
At the end of the year, the end of the year, both the enterprise and the individual pay attention to the past year, but Guangdong
Dongguan
Small and medium-sized enterprises feel that they are not well off year, financing difficulties, appreciation of the renminbi, and rising prices are not enough for SMEs in Dongguan.
Independent brand
The lack of core competitiveness has made Dongguan's export processing enterprises a survival.
bottleneck
。
This year for our country
textile industry
This is a more severe year. What is more, this year's situation is even more serious than the negative impact of the 2008 financial crisis.
Zhu Qinghua, a light industry researcher at CIC, pointed out that, influenced by the debt crisis in Europe and the United States, the lack of clothing external demand, while the raw material price "roller coaster" made the company's high priced inventory digested slowly, and the appreciation of the Renminbi made China's clothing price advantage weaken.
Many small and medium-sized garment enterprises are short of capital chain.
financing
Difficult and had to face the outcome of bankruptcy, even if the surviving enterprises have experienced tough times, Zhu Qinghua believes that the textile industry has come to a critical period of pformation, which is caused by the dual role of both inside and outside, and is also a necessary stage for the development of the industry. The long term processing status has left many small and medium enterprises to forget their own competitiveness. This "pain" reminds the clothing enterprises to survive and develop the only way to upgrade.
Transformation
。
In fact, many small and medium enterprises have realized the importance of their own brands. The long-term processing mode for other brands can no longer get the long-term development of enterprises. But it is worth noting that the establishment of clothing brands is not accomplished overnight and requires a lot of financial support, which is not easy for small and medium enterprises.
Zhang Yanlin, research director of CIC, pointed out that there are many brands in the clothing industry. If we want to create our own brand and stand out from it, we need not only to improve the quality of products, but also to scale up market promotion, and consumers need some time to accept. This is not the cost that each SME can afford.
The investment analysis and prospect forecast report of China garment industry released by CIC 2011-2015 points out that when the industry is confronted with bottlenecks, the enterprises must break through the pformation and upgrading to survive and develop, and the current garment industry in China is facing this critical period. After this period of industry reshuffle, the industry concentration will be further improved.
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