At The End Of The Year, The Sales Promotion Of E-Commerce Returns &Nbsp.

At the end of the year, the electricity supplier's coupons and promotions also reached a climax.

The electricity supplier's coupon discount seems to be "giving power", but consumers have to face all kinds of restrictions when buying coupons.

The promotion of Internet coupons infringes the fairness of consumers.

At the end of the year, the sales promotion of e-commerce returns to the climax. Consumers should not be deceived by the "benefits" mask.

At the end of the year, shopping malls began to carry out promotional campaigns, and the same trend had also been blown to the Internet.

Once the widely criticized entity shop shopping coupons craze, now online shopping mall development is in full swing.

However, at present, China has not yet promulgated policies and regulations governing online shopping promotion.

Therefore, consumers must carefully check the rules and details of their coupons before accepting the online coupon promotion, and beware of falling into the "soft trap" of the electricity supplier.

Online shopping mall set off a wave of coupons

Now that it has entered the December, the promotion campaign at the end of the major businesses has been launched ahead of time. Under the banner of "comprehensive profit making consumers", the series of measures such as preferential subsidies, price reduction and gift giving have emerged in an endless stream.

According to the latest monitoring released by the Internet, more than 500 promotional activities are being conducted by online merchants. On the "promotion" channel, we can see that there are a lot of promotional activities at present. Apart from the famous websites such as Taobao mall, Dangdang, fan and so on, many websites such as Tao shoe net, green box, West Street and excellent shopping center are all targeted activities.

But once popular shopping mall coupons, now online shopping mall has become a craze. Dangdang, Jingdong mall, Vic and so on have launched various promotional coupons.

Since the beginning of November, all kinds of B2C websites have been carrying out marketing activities more actively through the form of coupons. This wave of coupons continues from the peak of singles day to the present. After Dangdang launched the celebration of "100 yuan to send 200 yuan" after the celebration, Jingdong mall also hit the slogan of "sending hundreds of hundreds of hundred". Taobao recently announced that it will launch the largest online shopping feast this year in December 12th, and Taobao will send tens of millions of cash envelopes.

Shopping coupons are the most commonly used promotional methods for electric providers. In a hot promotional atmosphere, consumers are easily tempted by businesses to buy goods. However, the shopping coupons given later make consumers unhappy.

Online shopping more restrictive

Online shopping mall sales promotion activities are in full swing. However, it is not difficult for consumers to find that there are various conditions in return. It is really not easy to get benefits.

Liu Xiaojie took part in promotional activities of "200 yuan to 300 yuan" launched by Van gentry, a few days ago. He bought a coat of 299 yuan and bought a 300 yuan coupon. He thought he had picked up a big bargain and looked at it carefully, but Liu Xiaojie was "angry."

The 300 yuan voucher issued by everyone to Miss Liu is divided into 3 pieces, which are 100 yuan cosmetics coupons, 100 yuan men's coupons and 100 yuan V+ coupons (Vic's electronic mall VJIA coupons).

According to the rules given by the customers, the use of the obtained cosmetics vouchers and the men's coupon consumers must choose more than 200 yuan for the corresponding goods, and the use of V+ coupons is more than 299 yuan.

Miss Liu counted out an account. If you want to use up all the vouchers you get, you'll have to buy another 700 yuan at least.

When the "singles day" was launched, the Jingdong mall launched a "buy 100 send 100" campaign, but the $200 donated to it was 4 vouchers for the platform. If consumers want to use 50 yuan in Eastern coupons, they must first buy 200 yuan of goods in the Jingdong mall, then purchase goods will be limited to books, music, film and television.

These vouchers must be used within 15 days after receipt, otherwise the system will automatically delete relevant information.

Shopping coupons should bring benefits to consumers. However, from the current promotion actions of major e-commerce providers, we feel that shopping and sending vouchers have become a "carrot" for businesses to attract consumers and induce consumers to spend on shopping platforms.

The electricity supplier's coupons are often divided into several parts, which restrict the type of goods purchased, the actual consumption amount and the effective date limit, and so on.

This is a promotional activity for consumers, but in the end, it may make consumers feel disappointed and fall into the "soft trap".

Consumers should consume rationally

Beijing Technology and Business University professor Hong Tao pointed out that the electricity supplier suspected of issuing "B coupons", illegal sales promotion.

Hong Tao pointed out that at present, the "coupons" prevalent in the field of e-commerce are very similar to the "B coupons" that once prevailed in physical stores. Consumers often have to generate unplanned consumption expenditure in order to get enough money to use coupons, so that businesses can achieve the purpose of increasing revenue, but they infringe on the right of fair trading for consumers and are misleading consumers.

As early as 2008, Beijing promulgated the regulations on the management of sales promotion activities in Beijing commercial retail units, and clearly pointed out that "commercial retail businesses should not hold promotional activities for shopping coupons".

However, electronic coupons have not been included in the management scope. At present, e-commerce has more and more influence on people's lives, and more consumers have joined the ranks of online shopping.

The departments concerned can not relax the management of the electricity supplier while managing the entity stores. The behavior of shopping and returning tickets has obviously infringed on the rights and interests of consumers. It is a kind of obvious misleading consumption behavior. The departments concerned should strengthen the regulation efforts, strengthen supervision and management, and standardize the online shopping promotion behavior.

The development of electric business is not only a problem of the development of the industry, but also a matter of the daily life of the vast number of consumers.

The self growth and self-improvement of the electricity supplier industry is the need for the development of the entire industry, and also the gospel of all online shopping consumers.

China's electricity supplier industry is not perfect in terms of reputation system, auditing system, enterprise culture and development direction. There are still many mature and perfect places to survive in the process of survival in troubled times.

It is hoped that the electricity providers can take the initiative to regulate their behaviors, so that consumers can understand shopping and understand consumption. Only those businesses that satisfy customers can survive.

Insiders also remind consumers that under the large scale sales promotion preferences of e-commerce enterprises, rational consumption should be made. Especially in the event of such coupons, we must carefully examine the rules and details of the consumption of coupons, and do not buy them in the form of online shopping.

Many consumers are easily upset by the hot atmosphere when they encounter sales promotions. After shopping blindly and calming down, they find that they have no preferential treatment at all, but are even more upset.

Rational consumption and rational shopping, consumers should take good care of themselves and do shopping according to their actual conditions, so as to avoid loss of gain.