Shishi Shoes And Clothing Industry Pformation From "Big" To "Strong"

2011/12/13 11:33:00 15

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Shishi shoes and clothing

industry

The goal of pformation from "big" to "strong" has gone through 10 years. However, observing the whole shoe and clothing industry, a large number of enterprises are still "big" instead of "strong", facing serious bottleneck problems.

In view of this phenomenon, the author believes that the shoe and garment industry is not lack of technology, but a shaping enterprise.

brand

The concept of thinking, such as machines, raw materials and even the entire production line, can be bought through money, but the brand thinking of an enterprise is not simply imitated or money can be smashed.

According to some business owners, shoes and clothing nowadays

market

The competition between enterprises has risen to the competition among brand thinking concepts.

If the enterprise wants to develop in the long run and become bigger and stronger, the boss's brand thinking is the key.

In fact, this is like the embodiment of enterprise development after the first idea, that is, to enhance the competitive strength of brand differentiation with unique enterprise values.

At the same time, because of the improvement of technology and knowledge, the value ratio of brand culture will be higher and higher, which will lead to the cultural value of an enterprise brand more than its physical value.

Therefore, business owners must enhance their core competitiveness from the point of view of thinking, and create brand value from cultural, ethnic, historical and fashion sense. In order to win more consumers' favor and trust, they can gain more commercial value and social value.

The author thinks that the thinking concept of business owners is the soul of corporate brand. Only by shaping the perfect brand thinking can we fundamentally solve the dilemma of pformation and upgrading faced by enterprises.