Zhengzhou Garment Industry Moves From Manufacturing To Creation

Beautiful fashion, light dance.

Last Friday, the first ten best garments in Zhengzhou hosted by the Municipal Commission of industry and Commerce and the city clothing association.

What does this colorful "Zheng" brand fashion show tell us? What kind of step has Zhengzhou garment industry made in its manufacturing and manufacturing strength on the road of pformation and upgrading?

From manufacturing to creation

Starting from more than 10 years ago, the clothing industry in Zhengzhou started from women's trousers and started hard from workshop production and processing, and OEM production. All the way through the wind and rain, all the songs and songs were gradually refined, leading to a number of well-known brands such as M·SUYA, Ya Li Da, and Sen.

In recent years, the municipal Party committee and the municipal government have also attached great importance to the optimization and upgrading of the textile and garment industry. They have issued the "Zhengzhou textile and garment industry development special plan" and "further accelerate the development of the textile and garment industry". The municipal finance has produced a special fund of 30 million yuan a year to support the development and growth of the textile and garment industry.

Last year, the clothing enterprises in the city produced over 100 million pairs of trousers each year, with annual sales revenue of nearly 20 billion yuan.

Although the Zhengzhou garment industry represented by the trousers industry is at the forefront of its domestic production and marketing scale, its R & D has always been its "soft rib".

In order to realize the leap from "manufacturing in Zhengzhou" to "creating in Zhengzhou", in recent years, a large number of local garment enterprises such as M·SUYA, Ya Li Da, dun Sen, ESEY and so on, have increased the proportion of capital in design and research and development, and introduced and nurtured high-level designers team with high salaries.

At the end of October this year, "leading show M·SUYA" made a high-profile appearance at China International Fashion week. It held a fashion show called "bloom", showing the design level of Zhengzhou clothing to the domestic and foreign apparel industry.

Chen Yongbin, general manager of China Fashion Association and general manager of Zhengzhou fashion show Co., Ltd.: it is a microcosm of the city's fashion and openness. Design is the key to the innovative ability of the brand clothing. Zhengzhou clothing industry from heavy production to heavy design R & D fully reflects the deep pformation of the boss's management concept.

Seeing that Zhengzhou garment industry's endogenous driving power has been constantly enhanced, foreign counterparts have also come to Zheng.

Xi'an's "Song Yao" moved the production and design links to Zhengzhou. "Zhuang Li" put the production and marketing base in Zhengzhou, Shijiazhuang's "colorful people" set up the marketing center in Zhengzhou, Guangzhou's "trousers" moved all factories to Zhengzhou, Guangzhou, "Huaxia dragon" and many other design and research centers opened branches in Zhengzhou, while the Zhengzhou local clothing design studio also sprung up like mushrooms, such as flags, sword and other design rooms to undertake the design of clothing, such as Hangzhou, Zhengzhou, post, and so on.

Fashion interpretation of urban fashion

Throughout the world, the Hollywood is an important birthplace of the world's film and television culture.

As a result, the United States followed the rapid emergence of a number of world famous brands in Europe, and American enterprises gradually acquired a number of world famous brands including Gucci.

France is famous for its romantic culture. Paris has become the global fashion center.

South Korea, as an important producer of Asian clothing, takes effective measures in fashion culture to create the Korean trend culture with the national strategic image, constantly design unique brands, and use Korean first-class fabrics and crafts to make the "Korean wave" dress swept across Asia.

"Zhengzhou has a solid foundation for garment industry. Why not combine the cultural, creative and artistic attributes of the clothing industry with the industrial agglomeration and communication effects to reveal the unique" city card "of Zhengzhou?" when interviewed by reporters, "Professor Ning Jun, PhD supervisor of Beijing Institute Of Fashion Technology, said with great interest.

She told reporters that he saw the characteristics of the clothing industry's composite industry. In the recently held Beijing garment industry planning and development conference, the city has incorporated the clothing industry into the category of cultural and creative industries, and will increase support efforts to cultivate it.

Qin Zicheng, President of the city clothing association, said that clothing grade represents a person's cultural accomplishment and aesthetic sense, and is also a barometer of urban fashion openness and economic development level.

Therefore, with the continuous improvement of people's pursuit of cultural and artistic tastes, the clothing industry is not only a traditional manufacturing industry, but also a new composite industry integrating manufacturing and cultural and creative industries.

The road to innovation is still long.

Although the government and industry have clearly seen the importance of the innovation of clothing products, compared with the developed countries at home and abroad, the product innovation of Zhengzhou clothing has just started.

Professor Ning Jun, who is familiar with the development of Zhengzhou's garment industry, analyzes the development stage of Zhengzhou's clothing industry in such a calm way. "Any industry has its natural development law, and Zhengzhou's clothing industry has been forced by the clothing distribution center, such as the silver based trading city, and started from the workshop type production. It has gone through a period of development and development. Now it has entered the stage of leap over. The importance of R & D is the inevitable choice for Zhengzhou's clothing to stride across the border. However, we should not blindly promote the development of the industry, we should seriously study the law of industrial development and take the opportunity to push the Zhengzhou garment to a new level.

He Yang, director of the clothing Museum of Beijing Institute Of Fashion Technology and chief designer of the 2008 Olympic costume designer, believe that only the national is the world. Zhengzhou clothing must create a unique brand cluster characteristic so that consumers can be widely recognized.

She suggested that the clothing industry in Zhengzhou should strengthen the integration of production, learning and research with local fashion design institutes such as Zhongyuan University of Technology, so as to achieve a deeper combination of school and enterprise, and cultivate more outstanding talents for dress designing.

Qin Zicheng suggested that the municipal government should further increase its policy support to improve the R & D design ability of the clothing industry, encourage enterprises to cultivate a large number of excellent product designers and new fabric development talents, and help to push Zhengzhou clothing to further the whole country and the world, and become a "beautiful card" for publicizing Zhengzhou.