Taobao'S "Double 12" And Entity Businesses Follow Up Another Round Of Competition &Nbsp; Paris Spring "Does Not Close".

Second waves in spring in Paris

In the "12. 12" promotion of Taobao, Taobao also followed the physical shopping mall to launch a number of "whole point activities", such as the 0 -1 points in December 12th and 23 points in the two periods of time. Customers can get free from the shopping cart for settlement.

In addition, in order to lengthen the promotion time, Taobao also launched some activities in advance, such as the lottery started early in December 5th, and the "100 to 100" campaign began in December 8th.

Due to the early start of some activities in Taobao, the phenomenon of network blockage has appeared in the early part of "12 / 12".

In the "100 to 100" campaign, many "blood brothers" complained that they had not been able to login to recharge the page.

In this regard, Taobao explained that this is due to too many participants in the activity caused by the network congestion.

Last month, when Taobao mall launched the "11. 11" promotion campaign, Taobao and Taobao mall's "Alipay" trading volume broke through 5 billion 200 million, which made the entity businesses feel pretty ashamed, and the store scrambled to further increase the year-end promotion efforts.

With the launch of Taobao's "12. 12" promotion, the year-end competition between online and offline has already become hot.

Industry insiders predict that Taobao will refresh its sales record once again and trigger another round of follow-up actions by entities.