International Design Master Called "CBA Anta Equipment Design Competition" Has Aura.

Classics are the inheritance of classics, and classics are betrayal of classics.

The question is, what kind of design can become a classic?

In other words, what kind of design is a good design?

In October 28th, with the start of the 07-08 CBA season, the "CBA Anta equipment design competition" jointly sponsored by the Basketball Association and Anta was also officially opened.

In November 30th, 12 athletes from the first thousand players came to Anta (China) limited to enter the closed stage of the 7 day finals.

Then came the days when they were tense, intense, full and bright in their life -- watching the scene on the CBA field; exchanging the basketball equipment with the CBA players after the game; visiting the Anta Sports Science Laboratory; launching a heated debate on different design concepts;

On the fifth day of the closing of the CBA Anta equipment design competition in December 4th, Bill Peterson, the designer of air Jordan 1, came to the finals.

Daniel arrives, who doesn't know Bill Peterson, stand up.

After standing out, I will never say that I love basketball, sports and equipment.

The famous Bill Peterson was once the first industrial designer in the history of the world's famous sports brand.

He invented the AIR cushioning cushion for the whole world.

Under his leadership, the design team developed outstanding products such as air sole\air force 1\air Jordan 1.

Simple, smooth and bright air force 1 is already a classic sport shoe.

Up to now, it is still the most competitive basketball shoe in the world.

However, its popularity is not limited to basketball courts. The Red Air Force 1 has even become the classic of Valentine's day.

Bill Peterson was once a designer of Timberland and Euro Hiker.

The former is the top outdoor mountaineering shoes brand, and the latter provides extreme sports related products.

Such a resume is absolutely a perfect resume in the field of sports equipment design.

How can people respond to the "CBA Anta equipment design competition" finalists?

Bill Peterson, the body has been slightly fatter, and the hair has already been gray.

But when he arrived at the finalists' workshop, his face was grim and his eyes were full of doubts. After seeing the finalists' works one after another, the facial muscles gradually relaxed after communicating and communicating with the finalists.

There are many combinations of classic colors. For example, Hepburn's classic three layers of princess princess dress is black and white, like blue and white in navy uniform.

A pair of streamlined blue and white sneakers appeared.

The vamp also has a red Anta LOGO, which reflects the sense of speed and light.

The face of Bill Peterson finally has a faint smile. It is quite satisfactory to Chen Qi's Academy of Fine Arts's "Bind" war boots, which is satisfied with the professional performance in terms of form and movement. It is located in the speed responsive guard, emphasizing the wrapping of the vamp, the wrapping of the rear ankle, and providing a good forehand reaction speed, in addition, it provides good protection and stability. "Peterson"

The protection of vamp is to keep the upper part of the shoe tight, and two is to get rid of the trouble of loosening or even loosening the shoelaces in the competitive competition. The heel's protection and cling is derived from the heel of the football shoes, increasing the ankle wrapping feeling and increasing the starting reaction speed; plus the placement of the inner boots, increasing the sense of fit between the feet and the shoes, and providing a more comfortable sports feeling.

Perhaps Bill Peterson saw the young himself from Chen Qi's not very mature but extremely intelligent final works.

With the large red as the background color, the white lines are intertwined in the clothes and waist.

Bill Peterson did not see the white stripes on the red shirt of the robe final.

Finalist Tang Shidong, a fashion designer from Minzu University of China, explains that the inspiration comes from the National Olympic competition "bird's nest", which implies a higher, faster and stronger sportsmanship.

The interlaced lines symbolize the team spirit of basketball, prompting players to always remember the sense of collective honor on the court.

Even the collar of a champion T-shirt is designed to be V, meaning a great victory.

Another finalist called "Huang Pao" is also used in red as the major tone, and then inserted in a yellow line similar to the stripes on the basketball, so that the vision can be balanced.

The logo of CBA is placed in the shoulder position of the robe - stressing that CBA is placed in a very important position - shouldered on the shoulders.

On the right side of the championship T-shirt is a warm and energetic flame stripe, but it has broken the Chinese tradition in a way of asymmetry.

It is clear that red is the main tone. The name of the final is not called the red robe, but also called the "yellow robe". It is also very meaningful because "yellow" is precious, and the descendants of the Yellow Emperor are noble.

Such a final works, Bill Peterson also has some gaps in understanding.

Yang Hong, senior fashion product manager of Anta (China) Co., Ltd., "CBA Anta equipment design competition", comments on "yellow robe" is "great passion".

It is possible to create a new classic by means of the betrayal of classics and classics.

The question is, what kind of design can become a classic?

In other words, what kind of design is a good design?

When Bill Peterson just appeared on the scene of the finals of the CBA Anta equipment design competition, the serious question was raised by the finalists.

This is the core issue of design. It is also a question of the right person and the wise man.

Developers see economic benefits; consumers see beauty and ease and comfort; designers may see more "my style, my creativity"...

Bill Peterson said he saw sports equipment design works, left eye to see the beauty of art, right eye to see the professionalism of sports.

"Good design is aesthetics; good design is consistent in detail; good design can help people understand; good design is the least possible design", Chen Qi, in the face of design master Bill Peterson, and harsh judges of the competition, described his understanding of what good design is.