AOKANG Cup China Leather Shoes Creative Design Competition Results Announced

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According to the organizers, the competition is mainly aimed at footwear design students and footwear design and research institutes, representing the future of Chinese footwear design and creativity, aiming to build a high-end fashion design platform for Chinese shoes, advocating originality, low carbon and technology, and actively promoting the development of Chinese manufacturing to China and promoting the organic integration of creative culture and wealth culture.

Since the launch of the competition in August this year, it has aroused strong repercussions in the industry. Relevant design institutes, social design institutes and enterprises have received high praise and enthusiasm. In just three months, nearly 1000 entries have been received.

After rigorous assessment, 50 works were selected for the finals.

In order to ensure the originality of students' works, the entries of the first round entries were assisted by AOKANG international research and development center, and the participants completed the work in person. Some of the works with high technological requirements were made by AOKANG instead.

After a month's meticulous production, all the entries were changed from design to physical objects.

In December 2nd, Xie Rongfang, executive director of Wenzhou shoe leather industry association, Deputy Secretary General of Wenzhou shoe leather industry association, and Li Yunhe, experts and scholars from Wenzhou University, Academy of Fine Arts, and other experts and scholars, made a comprehensive evaluation of shoes from five aspects, including creativity, market potential, practical function, art production and visual value. After final scoring statistics, there were five gold medal winners, one silver award, two bronze award, five Bronze Award, the best creative concept award, the most market potential award, the most practical function award, the best technology production award, and the five most visual value Awards.

"This year is the 20th anniversary of China's shoe capital. In the past 20 years, the footwear industry in Wenzhou has made outstanding contributions to the economic development of China and the world's footwear industry.

But in the long run, there is still a certain gap between the Chinese footwear industry and the old shoe makers in Italy and Spain.

The purpose of such a competition is to promote the culture of Chinese shoe and shoe culture, to inherit the experience of shoemaking, encourage enterprises to innovate, and to find and train a large number of high level design talents in the industry, with the power of design to boost the growth and development of national brands.

In this regard, AOKANG shoe industry has taken a step forward, and I hope that more and more enterprises in China will pay attention to the design and constantly improve brand competitiveness.

Xie Rongfang, executive director of the Wenzhou shoe leather industry association and the final judge of the competition, said.

According to the relevant person in charge of the AOKANG footwear industry, the AOKANG footwear industry will bring the winning works to the market, better disseminate the design concept of Chinese shoes products, and inherit the experience of shoemaking, so as to integrate the design power of the whole society, create a good atmosphere for respecting originality, paying attention to and cultivating talents of design, and boosting the growth and development of national brands.