Japanese Retail Giant Aeon Will Accelerate The Opening Of Chinese Stores

According to reports, Japan retail Giant Aeon will accelerate the opening of shopping centers in China. coastal The area is designed to meet the needs of the rising middle class consumers.

The retail giant plans to open several shopping centers every year in fiscal year 2013, and it will double the number of stores to be opened in the 2014 fiscal year, then open shop every year, and open 20 in one year. By 2020, it aims to open 200 homes in China. Shopping Center.

Aeon, which has been established in Beijing and Tianjin, is now planning to enter Guangzhou, Jiangsu and three other coastal provinces. It intends to rent all the land and buildings of local real estate developers.

The shopping center will be located in the popular department store and will assemble more than 100 clothing, accessories shops and other franchised stores. The shopping center covers an area of 100000 square meters, with an annual sales volume of 10 billion yen. The number and total retail space of rental businesses are roughly the same as those of Japanese shopping centers. The estimated investment per venue is about 2 billion yen, and the target cost of opening 200 centers is estimated to exceed 300 billion yen.

To support growth, Aeon will open logistics centers in every province. It will also take advantage of the local distribution network and supplier resources of major shareholder Mitsubishi group.

The early goal of the retailer was to open 100 large stores in China before the end of February 2011, but investment slowed down due to a temporary slowdown in China's economy and insufficient family income. The company is now ready to continue its expansion plan in order to achieve the target of considerable profit in Asia outside Japan and Japan before 2020.