Weak Mining Consumer Shares &Nbsp; Agencies Concerned About 100 Round Pants Industry
In a weaker position
market
Defense strategy becomes the main investor.
Investment
Strategy.
One of the main concerns of defensive strategy is the anti cyclical consumer stocks.
Tiger list shows that in yesterday's weak shocks, although the organization is active, but mostly to sell while the share price is high, only the new 100 round pants industry (28.48, -0.52, -1.79%) received a small buy from the agency, indicating that the recent operation of the institution is more cautious.
Public information display on Shenzhen stock exchange,
Hundred round trousers industry
Yesterday, a buying institution seat bought a total of 4 million 690 thousand yuan, accounting for 1.38% of the total turnover of that day.
The hundred circle trousers industry rose yesterday after the listing, and the first day rose by 12.40%.
The hundred round pants industry is a leading chain store specializing in the pants industry. It mainly locates in the 234 line cities of the 25-55 year old middle income group.
According to the institutional analysis, the company's products and services are cost-effective, and never discount sales strategy helps to enhance brand image and customer loyalty; the company has adopted a light asset based operation mode, outsourcing low value-added production and logistics links, and the company occupies the design and sales at both ends of the "smile curve".
The above analysis shows that the company's performance is stable and rapid growth.
The main reasons come from two aspects.
First, it benefited from the rapid growth of the number of stores; two, the gross profit margin of the company continued to rise due to factors such as product structure improvement, direct business increase and price increase.
The market positioning of the hundred round trousers industry matches with the current regional and demographic structure in China, and the development space is very broad.
Looking forward to the future, the trousers industry will benefit from the increase of residents' income and the upgrading of consumption, and is expected to enter a stage of rapid growth.
The hundred circle trousers industry is mainly located in the three or four line cities, with the largest number of cities, the competition of brand clothing is not fierce, and the coverage area is less than 30% of China's cities and towns, and the development space is huge.
The 25-55 year old middle income population has provided the most extensive consumer group for the development of 100 round pants industry. The 100% round pants industry's current customer retention is less than 0.16% of the target consumer group.
Hundred round pants industry has a strong ability to reproduce channels.
The "BELLE style" franchisee shareholding mode and employee happiness doubling plan make the interests of management, employees and franchisees in line with each other, and help to enhance the enthusiasm and stability of franchisees.
In addition, the trousers fashion is weak, the product life cycle is long, and the standardization degree is relatively high.
The company plans to raise funds of 295 million yuan, mainly investing in marketing network construction and information system construction projects.
It will open 220 Direct stores in eight provincial capitals. After the project is completed, it will enhance the brand image of the company, promote the radiation surrounding, improve the sales network and enhance the comprehensive gross margin level of the company.
The completion of the information system project will greatly enhance the company's operational efficiency.
In addition, Chongqing's beer (65.66, -7.29, -9.99%), Keli yuan (16.24, -1.00, -5.80%) and Tuo Wei information (17.49,0.57,3.37%) were listed on the list yesterday.
Shanghai stock exchange trading information shows that Chongqing beer was bought a total of 3 million 60 thousand yuan yesterday by a buying institution seat, accounting for 37.41% of the total turnover of that day.
Yesterday, Keli was sold by a total of 185 million seats in four sales offices, accounting for 26.43% of the total turnover.
Trading information on the Shenzhen stock exchange shows that Tuo information yesterday sold a total of 64 million 920 thousand yuan by the three sales offices, accounting for 46.77% of the total turnover.
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