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Fast Fashion Into Wuhan &Nbsp; Shake Up The Trend Of Brand Rise In The Market.

2011/12/8 9:16:00 14

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Wuhan

The temperature has come across once, and the direct drop of more than ten degrees has made Jiangcheng enter the cold winter overnight.

It was also on this day that Han street HM shop opened in the wind and rain. This is the third store that HM opened in Optics Valley within a week.

Although the wind and rain were frozen, it was impossible to stop fans who had great enthusiasm for HM. They lined up long queues at the front door waiting for the opening of the 11 new store.

When the HM manager cut the ribbon at the door and announced the official opening of the four shop in Han street Wuhan, the queuing people scrambled to rush into the store to buy. At the checkout office, many customers could see many people buying a lot of clothes.

In the shoppers' HM shops, we can see that Wuhan people are selling fast to fashion.

brand

Praise highly.

Fast fashion brands are coming to Wuhan.

At the end of September this year, UNIQLO opened four UNIQLO stores in Wuhan, and in October, HM opened three new stores in a week.

Over the past year, C&A, GAP, ZARA and other fast selling brands have also settled in Wuhan.

These fast selling brands have been well received by people at moderate prices, ordinary fabrics, fashionable designs, massive styles and fast frequency updates.

Like UNIQLO, known as "the first ancestor of", many styles were sold off on the first day of opening.

　

Market

Autumn winter clothing is still on the rise this year.

A thin woolen sweater, a pair of high tube leather boots, and a winter cotton padded jacket are all above four figures.

The price of clothing in the mall is so high this year that many people can't afford it.

"The price of footwear, men's wear and children's clothing is almost doubled, and the increase of women's wear is around 60%," the head of the clothing District of a shopping mall who asked not to be named said.

Compared with the costumes that the prices of the stores continue to rise, the fashionable fast selling brands stationed in Wuhan are not only priced in close proximity to the people, but also in various styles, and fashion keeps the international fashion trend.

It is for these reasons that these brands are very popular with consumers and can quickly gain market share.

What exactly is the market price of clothing?

Many people are very puzzled that cotton prices have come down after March of this year. Why is the price of clothing continuing to rise? Two reasons for the investigation: first, the cost of raw materials has gone up.

Clothing, such as down garments, coats, windbreaker and so on, only account for 10-20% of cotton fabrics, and the prices of raw materials such as chemical fiber and wool have not dropped.

And the fabrics commonly used for winter clothing such as fur and wool have also gone up this year.

Two, Wuhan's shopping malls are generally around 20-25% for clothing entry, plus shopping promotions are frequent. Suppliers can only raise their clothing prices in order to ensure their profits.

Local clothing companies admit that clothes that generally enter the market are four or five times premium and cost 100 yuan, and the price is 500 yuan.

Factory pricing should also be considered before making profits. When it comes to the market, it will be more expensive.

In addition, in recent years, many domestic clothing brands have been scrambling for high-end routes to enhance their brand image, and imported fabrics and foreign aid designs have been used to raise prices.

There is also an analysis of the industry, at present, Wuhan's consumption ability has gradually increased, and some customers have some psychological comparisons. This objectively also plays a certain role in boosting the price of clothing.

Secrets of fast selling brand sales

The sales objective of fast selling brands is "fast, small and diversified".

Behind the "fast selling supply chain" is difficult for general brand sellers to do.

A quick response meeting every day is the focus of the inventory problem.

On the one hand, it reflects the adequacy of the supply, and on the one hand, it reflects whether the sales are good or bad.

These operators, from raw material procurement, design development, production quality monitoring, logistics, store sales, sales statistics, follow-up data analysis, are all in the form of modules and run through a standardized process, thus ensuring the continuous and benign operation of the "fast selling supply chain".

Thus formed a unique business model, grasped the key to Wuhan based clothing consumer market, erected the advantages of its own brand, won the favor of consumers.

The secret of fast selling brand sales is not unfamiliar to our local distributors.

Just because of the long-term business environment and the lag of business philosophy, the production and marketing chain of our clothing and other items lacks the "lubrication" conditions of themselves and the outside world. The healthy and benign business environment has been a bubble in the market dream.

International brand entry to Wuhan should be a good thing for local market and consumers.