Shi Lei: Facing The Underwear Market Calmly And Leisurely

38 years old

The paper tycoon, who made 400 million of the year's sales of clothing paper, suddenly pformed into a field of underwear which had not been touched at all.

Most of them are faced with unfamiliar fields from small to small, and become a big business one by one. But he invested a lot of money in the beginning to mature.

Faced with the surging trend of online shopping, he did not know how to use computers, but he resolutely joined the Alibaba. It was only because Ma Yunceng told him that the way to make products to the world is very simple, that is to join e-commerce online trading platform, facing the unknown, he is very calm.

Chinese people wear underwear every day, but in his view underwear is still in the bud industry in China. Entering underwear, besides promising the prospect of the domestic industry, he found the defects of the domestic underwear market at present.

When the European underwear market flooded the market, he was determined to produce underwear which was suitable for domestic women's body characteristics to fight against the "European underwear". Although this "anti European war" may last for 8 years, but with the spirit of the pioneers, he resolutely walked down.

His peers watched him go all the way and do not obey the rules. They prophesied that he would die very badly. He never wavered in the face of all sorts of ridicule. He always calmly and steadily did things that seemed unreliable to others.

A professional standard with low standards.

On the platform of e-commerce, he paid a high salary to dig out senior posts in the industry as the core posts of graphic design, marketing planning, customer service and so on. He paid attention to Taobao's activity marketing: pushing "exploding money" and joining "Amoy customer".

In a short span of a year, his underwear brand "Yi Fen" has gained a high network reputation, and the team has developed from the first few people to the more than 90 today.

Calm down from the age of 16, the children from poor rural families fight to the billionaire billionaire experience.

Perhaps there will be more doubts and possible setbacks in the future, but for those who have experienced great storms, calm has become an integral part of his personality.

In the past more than 10 years, he has built up a kingdom of clothing paper with his diligence and wisdom. In the following days, he firmly believes that he can also become the "king of underwear" in China.

There is no need to hesitate.