Haining Fur Sales Combined With Star Hotels
It's getting cold. If you want to buy a fur coat, what else can you get besides the stores and shopping malls? Yesterday, 16 fur manufacturers from Haining, Zhejiang, carried the brand fur clothing to the Changzhou Hotel Changzhou.
take
Clothing sales
Extending to star rated hotels has become a new thing in Haining's consumer goods market since the beginning of winter.
The store is located in the beautiful view of the 3 floor of Changzhou Hotel Changzhou.
On the same day, reporters at the scene saw 150 square meters of sales site, focusing on more than 100 manufacturers of fur clothing, up to 10000 yuan, down to two hundred or three hundred yuan have.
In the brand of his debut, more than 10 years ago, he had gathered in Changzhou old South Street, and "crazy king", "bazarti", "Danny Xiong Wang" and other old leather fur, and now again appeared.
Field sales staff said, from the first day of the consumer response, the sales situation is very good.
Why is fur selling as a high-end garment integrated with star rated hotels?
Dong Weijun, one of the brands, said it was
market competition
Intense
circulation
The sharp increase in costs.
"The biggest advantage of selling a store in a hotel is the high rate of customer acquisition, which can eliminate the interference of other brand products to consumers."
Dong Weijun said that in the hotel store, all the sales of the same type of brand products are all considered leather goods rather than other commodities.
But if you sell them in the mall, you can't achieve that.
In addition, star hotels have their own fine environment.
Brand cognition
The high quality of customer and customer resources is also the original intention of choosing the best leather clothing.
So, the star hotel sells high-grade fur, how consumer power? According to the understanding, as early as last year, the 16 Haining fur manufacturers have been stationed in Nanjing, Hangzhou, Ji'nan and other more than 10 provincial cities of star hotels, the sales performance is unexpected, the daily sales can reach about 200000 yuan, and the difference also has about 100000 yuan, to promote the city to expand this year to the three line city.
To develop and maintain a good customer base in Changzhou, fur manufacturers from Haining say that brand and quality and after-sales service will be the three aspects of their efforts.
It is understood that the Changzhou Hotel Changzhou's fur monopoly will last until April next year, and will also be sold as an anti season fur product in the light of market conditions.
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