A New "Strange Phenomenon" In The Clothing Market Of Lu Song: The New Shop Is Covered With Paper.

All the new ones are covered up in newspapers.

Zhao Fei, a saleswoman at a women's shoe store on the 1 floor of the nine day International Plaza, Zhuzhou.

Obviously, it is a new listing. Why should it be secretive?

The owner of the shop, Mr. Ding, was selling wholesale shoes for women. He broke the reason: "put it out, afraid to go back to do it."

Agents in the morning or evening cabinets are all

Such a phenomenon can be seen everywhere in the market of reed market.

In this way, many brand agents have indicated that too many copies are available on the market, so they can only adopt "this is not a way to solve this problem".

"It's not daring to be bold in putting in new products. Only when familiar wholesalers come, will they show them a new model."

Ding boss said helplessly.

As the general agent of a woman's shoe brand in Hunan, Ding boss will not dare to put the new model on the front desk every time he orders. He said, "if I set it earlier than others, someone would see that I sold a good one, then I would follow suit, and then I would do something or make a similar one, and the price would be lower than mine."

If you put the counter late, it will also hurt your boss, "I'm afraid I can't get wholesalers."

Sold as a copy, it will be the same in two days.

Like shoes, imitation clothes are everywhere in Zhuzhou.

It is common in the Fashion Plaza, gorgeous clothing wholesale market or the clothing market of the Lu Song.

Liu Su, the owner of a women's clothing store on the 2 floor of Chien Chao Fashion Plaza, said that the new products in the shop were often copied. "Opening doors and doing business is not possible.

My house sells well. After two days, I will find the same money in other stores. "

This is why many sellers are reluctant to engage in retail sales.

For the general agent at this level in Zhuzhou, the huge imitation business makes it more and more difficult for them to do business.

Acting on a brand usually costs hundreds of thousands of yuan in agency fees, and it also bears the risk of unsalable products.

The goods that come in all kinds of hardships are often imitated overnight. "Those imitations will not be exactly the same. They often change a little bit, such as changing colors, and we can not find the responsibility of others.

And their prices are much lower than ours. "

Zhang Hui, a brand agent in Chinatown, said.

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Selling imitation copies costs a lot of money and gains popularity.

In Zhuzhou, most of the wholesale clothing markets including Songbei dress market and Ruyuan garment wholesale market are mainly selling and processing goods.

And these processed goods are basically so-called imitation.

Selling copies of the sellers also have their own helplessness.

Seller Xu Xiaoli (a pseudonym) will call himself "love is not enough".

"What we do is small businesses, not enough funds to make brand agents, and we will not design clothes."

Xu Xiaoli said, "look at the hot selling styles that others sell well, we directly" rely on the gourd "and make minor changes.

In this way, the cost is small, the risk is not so great, and the popularity is good.

Zhong Linxia, deputy general manager of Jingu Fashion Plaza, told reporters that in Zhuzhou's huge clothing market, there are more than 4000 famous brands at home and abroad, but few of its own brands.

Such a large market, naturally to those who are accustomed to "copy paste" legal clothes, provide a lot of "resources".

Management copy is different from piracy, bad management.

"Imitation is different from piracy, and it does not involve infringement, so we can not manage it."

Xia Dan, head of the planning and Development Office of the market Management Bureau of Zhuzhou, said.

For the shoe and garment industry, which has been upgrading rapidly, not only in Zhuzhou, but also in the whole country, few businesses have applied for patents.

Therefore, the flooding of imitation and the lack of independent brands have always been the "big problem" of the market.

There are thousands of garment factories near Hetai road in Zhuzhou.

Many processing plants provide many resources for the reproduction of imitation.

"Other people's favorite format is directly produced by processing plants, and can be made in two days."

Mr. Chen, the head of a garment processing plant in Hetai street, Yin Tai District, said Mr. Chen.

Generally speaking, imitation products are not exactly the same as genuine ones.

"Many businesses will make some changes according to their needs, such as adding buttons and changing colors."

Mr. Chen said.

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Lawyers say that imitation appearance is not necessarily infringement.

Shu Hongwu, deputy director of the three Xin law firm in Hunan, said that some brands only registered trademarks, which only protected their trademark rights.

If others imitate only the appearance, it is not tort or illegal.

"If you want to be protected in style, you have to apply for a patent, and this patent should include three aspects: invention patent, utility model patent and design patent."

Shu Hongwu said.

The way to run a business needs no imitation.

"Someone else sells a good product in a store, so they can learn and learn from it.

If you can make your own characteristics, you don't have to use the form of imitation to promote sales.

Zhao Le, who is doing business in Jindi women's clothing city, said.

Ms. Wang, who is a retailer in the capital market, also believes that imitation copies sell well, but they do not have their own unique place to sell the same styles with others.

According to the reporter's understanding, with the promotion of the project of Zhuzhou's garment industrial park in Zhuzhou, the dress industry will pay more attention to the design.

This may be one of the ways to restrict reproduction.

In addition, with the improvement of people's living standard, the quality requirements of daily necessities are getting higher and higher.

Clothing is also the same. Besides popular styles, good materials and workmanship can attract many consumers, sellers may wish to make more efforts in these areas.

Buyers' voice is important regardless of the copyrighted version.

"Go to each shop, they will say that their shop is a positive version, we can not distinguish, it is to look at the workmanship, fabric.

As long as the style is good and the price is right, "imitation is not imitation" is not so important.

Li Sisi, a citizen of Zhuzhou, often "bubbles" in the area of the market of the Song Dynasty, and she does not care much about the imitation clothes.

Reporters interviewed some consumers randomly.

Some say that they do not like the clothes they wear, but they are not willing to make the same as street clothes.