Italy Prato Fine Fabric Exhibition Won The Favor Of Chinese Brand

On November 21st ~25, the 2011 Italy Italy boutique fabric exhibition, jointly organized by VIFF STYLE Research Institute and the Prato chamber of Commerce in Italy, was held in Beijing and Shenzhen. The more than 10 high-quality textile enterprises from Italy's Prato region brought the latest products of the season, and conducted in-depth communication with famous brands such as white-collar workers and Mars Phil.

The Prato chamber of Commerce:

Chinese market has great potential

The Italy Prato fabric exhibition is an old trade fair which started in 1979. The exhibitors are mainly from the Prato area and the fabric production area in northern Italy.

After decades of precipitation, these enterprises have become brands with strong strength and unique style in fabric R & D, design and quality, and the fashion taste of Italy has spread through them.

According to ALESSANDRO BENELLI, chairman of the Italy Prato chamber of Commerce, the enterprises participating in the Chinese tour, such as MARINI, LINEAESSE and FALIERO SARTI, are the best in the local fabric enterprises.

They also have agents in China, but brands still choose to come all the way.

It is doubtless a strong development of China's market to let these fabric giants down.

"Although many policies are very unfavorable to the export of Italy products, we are optimistic about the Chinese market.

Especially with the rise of the middle class, China will become the most potential market in the world.

Mr. ALESSANDRO BENELLI said in an interview that the early economic crisis had a huge impact on the textile and garment industry in Prato. Exports in 2008 dropped by 10.7% compared to the same period last year, and gradually improved in 2010.

He looked forward to the 2012 spring and summer, and the real recovery of economic recovery.

"The Chinese market is very dynamic, and excellent brands such as Mars Phil, Kaiser and white-collar workers have become our important partners. We hope that Italy fabrics will become the first choice for more Chinese brands in the future".

Domestic designers:

Italy fabric enterprises are more popular.

The unique design style, high quality and high quality processing technology, of course, is a sharp tool for Italy designers to impress the global designers.

However, in the past, these fabric suppliers had high prices and hundreds of meters of orders, and even more domestic designers regarded Italy fabrics as only the object of their pursuit.

"Just look at it. Purchasing is like saying" love you is not easy ". Insiders can not help but sigh.

However, with the increasing number of exchanges between the two countries in recent years, Italy's top brands in the past have begun to listen more to and understand the needs of Chinese brands and designers.

"The most direct manifestation is that they have brought many fabrics that they can afford to pay for domestic brands. 200~300 yuan is one meter, or even more than 100 yuan.

On the one hand, the consumption power of domestic consumers is increasing, the strength of the brand is enhanced, and it is also reflected that the enterprises in Italy are closer and understand the Chinese market more. "

Luo Zheng, chairman of the company, said.

"A lot of fabrics have been looked at before. When asked about quantity, it's no good."

VEGA, a domestic independent designer, has been having a headache. I didn't expect that this time I got a lot of success in the PRATO boutique fabric exhibition, and some fabrics even started 50 meters.

Independent brand designers like her are now rising rapidly in Beijing, Shanghai and Shenzhen, and the energy can not be underestimated.

How to integrate these relatively scattered but high-end demand is undoubtedly a problem worth exploring.

"These Italy fabric enterprises are very flexible now, not only ordering quantity, including materials, but also wool. According to the demand of cost, the same type of flower can choose different blending ratio, and the price will have a lot of space, which is undoubtedly the best choice for designer brand."

Designer VEGA said.

Related links

Introduction to the province of Prato, Italy

The province of Prato is a famous textile and garment production base in Italy. Like China's industrial cluster, there are 7850 textile and garment companies distributed in the 700 square kilometers of land in Prato Province, Florence and Tuscany, of which 70% of the enterprises and employees are located in the province of Prato.

The development of textile industry in the province of Prato is well known. The history of textile industry can be traced back to the late Middle Ages.

VIFF STYLE

Introduction of popular research institutes

VIFF STYLE popular research institute brings together the professional and resource advantages of the three authoritative bodies of China Fashion Color Association, China Textile Information Center and national textile product development center. It is the most authoritative and professional fashion research and dissemination agency in China's fashion field.

VIFF STYLE popular research institute is the first research institution to provide personalized product development services guided by fashion trend in China.

Its research fields cover life styles, market consumption, fashion colors, textiles, clothing, home textiles, and many other fields.