Dongguan'S Local Chain Stores Are "&Nbsp" And "Six Faces".

Domestic chains are relatively low-key in the past years, but this year the situation is quite different: the local chain traders who are ready to go are trying to "multi plan" this year. For example, Dongguan Jiarong will soon be officially renamed as Guangdong Jiarong. While shopping in the Jiarong shopping mall and the Gemini supermarket, it also bought the Yi An department store in Changan Town, thus having the first pure department store and setting up a branch in Zhongshan. Tian He Department store After insisting on many years of department stores, department stores and supermarkets, it was the first time to test supermarket in Shenzhen. People in the industry believe that Dongguan's local chain stores are already equipped with the necessary soft and hard strength, so long as they develop properly or will make Dongguan chain. retail The industry has ushered in the third spring.

Change face 1

Local chain strong dragon push big double brand Shop recruitment

Although the chain of foreign trade is running at a fast pace, the local chain store's "strong dragon" Dongguan Jiarong still occupies an absolute advantage in the number of stores, thus playing a game with several supermarkets. It is understood that in its total 58 stores, in addition to 4 are located outside the city, 54 are located in Dongguan. What is different from previous years is that it has quietly changed its face this year.

According to Yang Heng, manager of Dongguan Jiarong planning department, most of the shops of Jiarong shopping plaza have used double brand stores, that is, the upper part is the happy partner (International Spar Chinese translation), the lower part is Jiarong shopping plaza, and the supermarket of the life supermarket is directly using the "happy shop". At present, only 10 old shops still use the name of Jiarong shopping plaza.

Change face 2

Dongguan Jiarong is going to upgrade to Guangdong Jiarong.

It is not a simple adjustment of "no premeditation" for the local chain store's super store recruitment, but especially after signing international SPAR and setting up Guangdong SPAR, Dongguan Jiarong, known as "China SPAR sample", has gradually revealed its ambition and ambition.

After inquiries from various sources, reporters learned from the relevant channels that Jiarong, Dongguan, will soon be upgraded to Guangdong Jiarong. In this regard, Jiarong relevant departments responsible for low-key confirmation, "is currently registered, Nakayama Yoshirong office has been established office is also registered."

In this way, will there be any conflict between Guangdong SPAR and Guangdong Jiarong? Jiarong responded by saying, "the two will not conflict, but better facilitate the expansion of foreign markets".

Change face 3

The brand name of pure supermarket is brewing in Tian He department store.

In fact, another local retail chain "giant" Tian Department Store is also making new adjustments and attempts. Previously, 10 stores in Tian He department store were mainly YISHION department stores, department stores and supermarkets, and did not set foot in the pure supermarket. Recently, the new Shenzhen Pinghu store has broken the pattern, which has an area of up to 8000 square meters. This is the first self run store opened by Tian and in the foreign market. It is also the first pure life supermarket store in its system.

It is reported that due to the relatively tense business hours, Shenzhen Pinghu life supermarket store has been using Tian He department store name. In response, Wang Wei, director of Tian He department store operations center, explained that the future of the chain will be dominated by the community shopping center's Tian He store and the department store of Tian and department stores, while the "pure life supermarket name" is still in the process of expansion.

Change face 4

Changan town Yi An department store joined Jiarong regiment

The trend of chain retailing is getting more and more obvious. This is especially prominent in local enterprises. In the early two or three years, Dongguan Jiarong tried to set up a department store in shopping plaza, and even set up a home life hall in some happy store. So far, Jiarong has 6 stores in the department stores, but no breakthrough has been achieved in pure 100 stores.

However, all this changed in September of this year. Jiarong wholly bought and bought the Yi An department store in the economic town of Changan, thus fighting against the Tianhong mall. "Yi An department store has been well known to many consumers, so it will not change its name." Yang Heng revealed that there was no intention of expanding the department store for the time being. In short, Jiarong possessed the first genuine department store in such a way of attack.

Change face 5

The sword wants to set up high-end supermarket stores.

For a long time, foreign chain stores and Shenzhen department stores have always dominated the high-end consumer goods market in Dongguan, while local chains have given people the impression of low-end mass marketing. In this regard, local chains will also seek to change.

"At the end of the year, Tian He will also open a 5000 square meter and more high-end life supermarket in Dongcheng, Dongguan." Wang Wei disclosed that the overall retail industry will be slightly higher standards to create, and Shenzhen Pinghu store imports accounted for 15% compared to the proportion of Dongcheng store imports will significantly increase to 30%~40%.

Jiarong also said that the Dongcheng Xingcheng store, which opened 20 thousand years ago, will be built into a high-end Mall format of department stores and supermarkets, with a business area of about sq. M., especially in terms of imported goods and high quality fresh products, which will be very strong and high-end.

Change face 6

Online and offline efforts to enter the retail industry

At the same time adjusting the upgrading of online physical stores, the local chain began to be bold in breaking its own "weakness" - the lack of e-commerce.

"Jiarong has invested nearly one million yuan to build an online shopping mall platform, which is now part of trial operation and is about to enter the testing phase." Pang Qipeng, deputy manager of Jiarong online shopping Department, Dongguan, said that the platform will be different from the general online shopping mall, while relying on the traditional supply chain, it will also sell the shopping on the side weight, and guide consumers and business users to purchase the wholesale price. At the same time, we advocate the consumption mode of consumers' online ordering and store buying, which will reduce the waiting time for stores to pick up goods and pay for silver. The price may be 5 to 10 percentage points cheaper, and of course, it will support fast delivery.

Industry voice: Dongguan chain retailing or usher in the third spring

In the early days, the local communications chain Zhongzhong Telecom and the earth communication took root in Dongguan, and entered the Pearl River Delta one after another, and expanded to the whole country. In a sense, this is the first spring of Dongguan's chain retail industry flourishing. Subsequently, chain convenience stores sprung up like mushrooms, rapidly growing and sweeping across many cities in the Pearl River Delta, and gradually expanding to the whole province and the whole country, which is called "the second spring".

What is the fate of Dongguan's chain stores? In fact, in 90s of last century, the local brand Meijia supermarket with a total of forty or fifty stores had set up a layout in Suzhou and other places, but eventually it was covered by the "limelight" of the brand name Meiyi convenience store. For Dongguan Jiarong and Tian He department stores, this adjustment and "test the water", the industry analysts believe that Dongguan local chain business has already had the soft and hard strength, as long as the development is right or will let Dongguan chain retail industry ushered in the "third spring".