The Fifth China Summit Forum

In December 18, 2007, the fifth brand China Summit Forum, entitled "responsibility, strength and dream", was held in Friendship Hotel Beijing in China. This forum is co sponsored by the brand China industry alliance, Chinese entrepreneurs, China times, Focus Media and Air Media.

The following is the morning record of December 18th.

Moderator: dear friends, our agenda is beginning now. Let's welcome the Secretary General and distinguished guests of the brand China industry alliance with warm applause. Wang Yong!

Applause!

I have invited Secretary General Wang Yong and all the distinguished guests to be here today.

The following is introduced by Secretary General Wang Yong, distinguished guests and friends present today.

Wang Yong: welcome to the fifth brand China industry alliance summit forum. I am Wang Yong, the Secretary General of the forum.

Allow me to introduce to you all the distinguished guests on the stage, Prof. Mao Yushi, a famous economist.

Vice chairman of China brand industry association, vice president of China Quality Association, Professor Lang Zhizheng, State Council counselor.

Professor Ai Feng, chairman of China brand industrial alliance.

Mr. Qian Jinbo, chairman of Red Dragonfly Group.

Mr. Li Xinghao, chairman of Guangdong Chigo Air conditioner.

Mr. Gong Xuebin, chairman of Shandong Nongda group.

Mr. Guo Man, chairman of Air Media.

Mr. Jiang Xipei, chairman of Far East holding group.

Today, our chairman of the group, the chairman of the first run group, is my special friend, Yuan Sheng Yao.

Yuan is always our young talent. At the age of more than 20, he was in charge of the business of tens of thousands of people.

This is Mr. Du Jiafu, chairman of Satchi shoe industry.

Mr. Xiao Qingping, chairman of palmtop.

Another is the 2005 person who moved China in the year, Mr. Hong Zhanhui, who was carrying his sister to school.

He is the national moral model in 2007. Let's welcome all the guests on the stage with warm applause.

Please have media friends to sit down.

Host: please invite the distinguished guests on the stage to sit down with Wang Yong, the Secretary General.

Distinguished guests, brand experts, all the friends who are committed to the development of Chinese brands, good morning!

Welcome to the fifth brand China annual event venue.

I am an old friend of all, heavyweight host Zhang Huiting. This heavyweight refers to weight.

Two years ago, the brand China industry alliance was born. Our slogan is brand, which makes China more respected.

In 2006, I chaired the 2006 brand China Annual Summit Forum.

We selected ten such figures as Yi Zhongtian, Yu Dan and Gao Dekang.

We have welcomed the 2007 brand annual event of Chinese people.

We see the brand China is singing all the way to the world.

Today's theme is the globalization opportunity of Chinese brands.

Next, please invite the chairman of the Chinese brand, the chairman of the brand China industry alliance, Mr. Ai Feng to give an opening speech to our forum.

Ai Feng: leaders, ladies and gentlemen, friends!

Good morning, everyone!

First, on behalf of the brand China industry alliance, China Entrepreneur Magazine, China times, Focus Media, Air Media and other co sponsors, we would like to extend our warm welcome and heartfelt thanks to you all.

Today is a special day, two years ago today, that is, in December 18, 2005, the brand China industry alliance was established in the Great Hall of the people.

The first China Summit Forum was held at the same time. Two years later, we gathered here to participate in the Fifth China Summit Forum.

Focus on brand China's annual championship, the 2007 brand China Annual personage awards ceremony.

Over the past two years, the brand China has held a series of large-scale events, and the brand has been promoted.

The four brand China Summit Forum, the two brand China general comment list, the two tourism forum.

The first brand festival in August 8th this year, the Auto Brand Summit Forum, the auto independent brand Wanli line, the independent brand achievement tour exhibition, the brand Chinese annual figure will also hold the second prize presentation ceremony today.

As 2007 is drawing near, the annual selection of the 2007 brand Chinese people is a very meaningful thing to make an annual review and summary of Chinese brands from the perspective of brand personas.

The creation of personal brand is also a boost to the development of enterprise brand.

The strong brand of enterprises helps to enhance the strength of the national brand.

Looking back in 2007, the voice of Chinese brands in the world is getting louder and louder, and global influence is also gradually improving.

China is making changes to China.

Whether it's national brand, corporate brand or personal brand, it is constantly winning global respect for China.

The 2007 brand China Annual character selection campaign was launched in September 18th this year. The theme of the event is "who will win global respect for China".

The criteria are global influence, responsibility, power and dreams.

The event aims to recognize the 2007 year's brand hero who won global respect for China.

From September 18th to November 18th, 30 candidates were announced.

In two months, it was recommended by the main Committee, experts recommended, public recommendation, enterprise recommendation and so on. The main Committee passed nearly 100 candidates.

After the recommendation of the expert committee, the 50 candidates will be released. In the last month, the final winners will be announced tonight through online voting and short message voting and expert jury review. Let's hope together.

Looking forward to 2008, brand China will hold more activities, including the second China brand Festival, the 2008 brand China's annual figures, including forums in various industries, large-scale brand exhibition activities, brand monthly salons, brand consultation and training, etc.

It is our mission to make China more respected by brands.

Not only is it a slogan, but we need to make great efforts to strive for it, and we hope that all friends who care about the development of Chinese brand will make joint efforts. We always believe that the brand will surely make China more respected.

Finally, on behalf of the main Committee, I would like to thank you again for coming. I wish this forum a complete success.

Thank you!

Compere: Mr. Ai Feng, every time the brand China has mentioned to a higher level, with his speech this time, he has also laid a good note for our annual figures. We will see a wonderful announcement tonight.

The following is the Secretary General of the brand China industry alliance, the National Youth Federation member and the vice chairman of Hunan Youth Federation, Mr. Wang Yong.

Yes, please!

Wang Yong: Ladies and gentlemen, today is Tuesday. We are really worried at the beginning. On Tuesday morning, we have such a large venue. Six or seven hundred of the people's venues are very worried. But I didn't expect so many friends to come to our fifth China Summit Forum. I am very happy.

About ten days ago, I had the honor to attend the third international brand management conference in Hongkong. I was invited to speak as the only expert representative of the mainland.

The theme I was talking about was "the great revival of brand China".

Many people see leaders from various newspapers every day to realize the great rejuvenation of the Chinese nation.

How can China revive?

Why revival?

I say, in fact, the global economic center and the global brand center have been in China for a long time.

At its peak, China's GDP reached 80% of the world, and China's territory reached 1/3 of the world's total.

The most remarkable thing in Europe and the United States is that there is a Chinese pottery in the house.

The most proudest thing for your lady is a Chinese silk.

We are lagging behind in the recent hundreds of people.

We are lagging behind because we are a giant in the race with you, and in the middle of time we have to catch up with you.

When we wake up, we will go all out to catch up. Our speed is very fast.

Since its establishment in December 18, 2005, the brand China industry alliance has done a lot of things.

Many people do not understand us. Many people look at us in a variety of ways, or even say one thing or another.

I say we must stick to one sentence, including Chinese entrepreneurs, including every Chinese, must uphold a belief that no matter what others think of us, no matter what others say, we must stick to what we think is right and stick to what we think we should do. Only by such a brand can China be more respected before it can really achieve it.

This evening, we will hold the 2007 brand China Annual personage awards ceremony at the lecture hall of Renmin University. This meeting is full of guests, and the ten figures attend the meeting in person.

We also want to record the broadcast of TV programs, and I hope all of you here will be able to attend the awarding ceremony at the people's University's lecture hall this evening. Thank you again!

Brand makes China more respectable.

Thank you!

Moderator: when Secretary General Wang came up, I found out that he is different from previous years. The biggest feature is his debut.

This shining debut also means that the brand China industry alliance is set up 2nd anniversary today.

Mr. Wang Yong's debut also means that the brand China will reach a higher level.

Entrusted by the main Committee of the general assembly, I would like to give a grand introduction to all our friends present in the order of appearance.

This will enable news friends to know all the distinguished guests ahead of schedule.

The chairman of the contemporary manager magazine, Mr. CEO, Mr. Zou Sheng long, CENT senior vice president of the Shenzhen thunder industry limited, Mr. CEO, senior vice president of China, Mr. CENT, President of China Great Wall Computer Group Corporation, Mr. Zhou, chairman of the board of directors of Vimicro Corp, chairman of the board of directors of China's domestic industry alliance, Mr. Yang, President of China Entrepreneur Magazine, and the upcoming evening awards ceremony, are the Chinese Women Entrepreneurs Association, executive vice president and secretary general, Ms. Yuecheng, first class lawyer of China, Mr. Hu, President of China Private Economy Research Association, Mr. Hu, editor in chief of science and technology daily, vice president and Secretary General of China International Public Relations Association, Mr. they are Mr. Ai Feng, Mr. Mao Yushi, Mr. Guo Man, Mr. Jiang Xipei, Mr. Qian Jinbo, Mr. Li Xinghao, Mr. Hong Zhanhui, and will appear soon this afternoon.

Let's welcome all the guests present today.

Just now, accompanied by our speech by secretary general AI and Secretary Wang Yong, this is the prelude to today's official topic.

A keynote speech will be delivered by the vice chairman of the brand China industry alliance, the State Council counselor, the famous quality and standardization expert Lang Zhizheng, and the speech of "brand and quality".

Yes, please!

Lang Zhizheng: I am very happy to come to the brand China, and we are all gathered here to talk about the friendship and brand in Friendship Hotel.

I think this is a very good opportunity. We all know that the brand is no stranger to us. Our premier, Premier Wen Jiabao, has repeatedly stressed the role of the brand.

He said, "the number of brands is a symbol of a country's economic strength and a manifestation of national quality".

I think this is very good. It is a symbol of economic strength and a manifestation of national quality. For our country, our economic strength has taken off. We are making changes from China to China.

But what about our brand?

I think we still have a long way to go.

Premier Wen also said that the performance of a national quality, brand is a manifestation of national quality.

Where should the quality of the nation be represented?

I think every entrepreneur and every Chinese should pay attention to our brand, which represents our quality.

Premier Wen said that from the strategic height of achieving national prosperity and national rejuvenation, we should speed up the development of more world-class enterprises and world-class brands.

This is from a strategic perspective.

We all shoulder the responsibility of having more world-class enterprises and world-class brands.

How to understand brand?

I'd like to talk a little bit.

The brand can be understood from three aspects, quality, character and character.

Quality: the quality we speak. When they communicate with Chinese people, they are willing to say that they are of quality.

When I talked with my friends in Taiwan, what did he say about quality?

It is good to say that three tastes are good.

What is quality?

As we all know, the traditional quality is two gold characters, and the following is a bezi character.

For enterprises, to calculate their costs, bey is money, and haggle over his cost.

For consumers, it is a very popular explanation to calculate their prices.

The first aspect of brand connotation is quality. I think it can be understood from three aspects.

First, we are talking about his characteristics.

Understand from the characteristics.

Everything has its inherent characteristics and the characteristics it endows.

Inherent characteristics for industrial products, for example, the Red Dragonfly shoes.