Conform To The Trend Of &Nbsp; China Should Create An Independent Luxury Brand.

Men's leather goods are entering China.

According to China's Ministry of Commerce, by 2014, China will become the world's largest luxury goods market, accounting for about 23% of the world's total.

The Chinese market has endowed the luxury industry with sustained prosperity. Over the past few years, the scale of China's luxury goods industry has been growing by more than 20%. Even during the financial crisis, demand in Europe, the United States, Japan and other developed countries and regions generally shrank.

"UE Yue" believes that the rapid development of China's luxury market is also a good opportunity for Chinese luxury goods practitioners. Not only is the brand, but Chinese investors, retailers and designers, including manufacturers, have the opportunity to benefit from the rapid growth of the industry.

The development of China's luxury market will show boundless vitality.

China's luxury brand market is dominated by the developed countries and China's independent luxury brand.

At present, the most popular luxury brands in China are mainly from Europe, the United States, Japan and other developed countries.

There are few Chinese independent luxury brands known to China. There are few brands that can compete with foreign luxury brands. "UE Yue" believes that China's own brand luxury market is an unopened Jinshan.

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Facing the huge consumption potential of luxury goods and foreign luxury brands in China, luxury practitioners in China should explore a brand new way of independent innovation with Chinese characteristics. Breaking through the Chinese manufacturing brand is just copying production without the shackles of originality.

Through independent innovation, let domestic products reach the international stage and get a share with the top brands in the world.

China's luxury consumption and the Chinese consumer philosophy, consumer culture, and the success of foreign brands.

"UE Yue" believes that to create an independent luxury brand, it is necessary to take root in Chinese culture.

In fact, China has been a major producer and consumer of luxury goods in the world since ancient times.

In particular, the silk and porcelain made in China were regarded as priceless by Europeans in the period of Rome empire.

At present, China is still an emerging economic country, but China has once been the center of world culture and economy, and has 5000 years of history and rich cultural treasures. Therefore, China can not just be a big consumer of luxury goods, but also should be a big producer of luxury goods.

China's independent luxury brands must "stand up". The high price is not the accumulation and stacking of too much material cost for production and use too much, but behind it there is a perfect system support and a hundred years of cultural heritage.

Lu Xiao, assistant professor of marketing at Fudan University, believes that the formation of Chinese luxury needs three main factors: the combination of Chinese culture, craftsmen spirit and management personnel who understand the operation of luxury goods.

"UE Yue" Hongkong co-founder Pan Shangying said: "top consumer goods are often associated with successful brands, excellent quality, excellent design concepts, even historical accumulation and cultural heritage. In a deeper sense, luxury is actually a way of life, and the goal of" UE Yue "is to develop a unique flavor of life with the essence of Chinese traditional culture for contemporary successful men.