Investigation And Analysis Of Japanese Women'S Clothing Sales In 2011

From the late October to the early November, the sales of Japanese brands in winter were not very satisfactory, but at present, the sales of various brands in Japan are not ideal.

Wool women wear the market.

Due to the difference in sales means, channels and varieties, the sales of brand overcoats of various companies in October were uneven, but most of them exceeded the sales volume of previous years.

The sales of Jian Shan company increased by 20% compared with the same period last year, and its brand UNTITLED increased by 58% compared with the same period last year. The sales volume of Tokyo Style's brand Alyesbury increased 40% compared with the same period last year.

Overall sales growth is mainly due to the hot selling of wool products.

Sales of woolen clothing products in 23 districts of Tokyo increased by 2 times compared with the same period last year. The two wearing wool coats and short coats blended in and out of Angola have become the best seller this year, with sales soaring. Among them, the cloak style of 64cm and 82cm style are very popular and sales are increasing.

The sales of Alyesbury on both sides of A coats also increased considerably.

The cloak style of WORD company's Reflect series and LOOK's PAUL&JOESISTER series has also become the focus of attention this year.

Reflect and its brand spokesperson Asaka Seto developed the long 70cm cashmere blended coats and long 80cm PAUL&JOESISTER coats.

Knitted cashmere hot sale

Making full use of the softness and frivolity of wool, the knitted products produced by Japanese companies have also been booming.

Brand Company's free zone Brand Company used the coats made of coil fabric to become the best seller of the brand this year.

Tokyo Style, which has developed and collaborate with its brands through Ma Haimao's brand, is welcomed by the market.

70 cm long A SCENEDEUX brand has become a hot selling product.

Cashmere products have entered the peak season since the beginning of autumn because of the early purchase of cashmere buyers.

In October, 70% of Flandre's INED brand sales came from high-quality cashmere garments.

The long A section of the lightweight material has become a best seller.

Tokyo Style brand mutual cooperation launched high-quality cashmere clothing sales are also very good, SCENEDEUX launched the winter long series also sell a lot.

Winning the design of non wool clothing

The sales of non woolen garments are different.

Renown's brand Aquascutum launched the cotton windbreaker as the main brand of the brand. In September, its overall sales increased by 62%, up 65% in October.

Affected by the media publicity such as storefront and magazine, Aquascutum's double breasted long product market is promising.

The sales of ModsCode in casual wear areas are also very good.

Sales of cotton, polyester, nylon blended blends and detachable lined fur collar coats sold by MKMICHELKLEIN under Itokin have been increasing, and sales after December are also worth looking forward to.

The hottest feather and stuffed cotton products are being developed in design and function, and they will continue to sit on the throne.

SaneiInternational's sales of BODYDRESSINGDeluxe brand coat products increased by nearly 2 times compared with the same period last year.

The 70 centimeter coat of fox fur with collar, cuffs, and front buttons can be as high as 90 thousand yen, but compared with the best seller in the same period last year, sales increased by 3 times.