More Than 40 International Children'S Shoes Brand Hits The Chinese Market.

China is becoming a strategic base for the entry of international children's brands.

A number of foreign famous children's wear shoes enterprises are rushing to the beach.

At the upcoming international children's clothing and supplies fair, a group of outstanding foreign children's clothing brands from the US, France, Italy, Britain, Japan and Korea will focus on the appearance of more than 40 brands.

Among them, Italy's top international children's shoes brand BBG has attracted much attention, because their Beijing Liye Yongsheng said they would bring out the new children's shoes newly released at the 07 autumn and winter ordering conference, and next year will also take China as an important sales strategy base.

Authoritative survey data show that: at present, about 70% of the domestic children's shoes market is no brand competition, the 20% is imported brand children's shoes, domestic brands are only 10%.

Due to the lack of quality and style, the market share of domestic children's shoes has been relatively low. Especially the sales of children's shoes in large and medium-sized cities are occupied by foreign brands, such as BBG, which have many years of history.

The main reason for the lack of competitiveness of domestic brand children's shoes is the lack of children's shoes in the design of children's shoes. The design is out of touch with the market and the market information is not smooth, for example, the popular shock-absorbing sports shoes on the market. Generally speaking, a lot of people only think of adults' sports, such as basketball, running and so on. In fact, the most important thing for children to do is outdoor sports, so the demand for functional children's shoes is very large. The BBG children's shoes of agents have developed sport shock absorption series early, the soles have shock absorbers, the soles are equipped with shock absorbers, and they are very comfortable and can protect feet. Therefore, once parents are recommended, they are immediately sold, and sales volume is naturally untroubled.

From the agent's words, we can see that the polarization of children's shoes market is becoming more and more serious. The brand of children's shoes is almost monopolized by foreign and Hong Kong and Taiwan brands, and the vast majority of children's clothing products live in the middle and low market.

There are 300 million children in our country, and 10 million new babies will be added each year. The demand for children's shoes is very large from the consumer market. But there are few brands of local children's clothing that can be deeply rooted in people's hearts and continue to develop in the domestic market. While international brands like BBG are playing the mainstream mode of franchising, more and more investors are more willing to enjoy free magnesium lamps on the red carpet that has already been paved on international brands, instead of being humdrum in the monotonous slogans of revitalizing domestic products.