Shoe Enterprises' Brand "Downsizing" Opens The New Era Of "Intelligent Manufacturing"

2011 is of great significance to China's shoemaking industry, which has become the theme of this year.

The trend of RMB appreciation, raw material prices, enterprise owners' absconding, and the collapse of Wenzhou shoe enterprises were all over the world. With the influence of international factors such as the debt crisis in Europe and America, the competition pressure faced by China's footwear industry is becoming more and more obvious.

Among those worthy of consideration are the large and medium-sized shoe enterprises that occupy a dominant position in the Chinese footwear industry. Many of these shoe companies have already entered the road of multi brand operation very early, or continue to extend their own brand development breadth or pay high cost of multi brand capital operation.

In today's highly competitive era of high cost, the Chinese shoe industry's shuffling pattern is no longer getting more and more serious. The main shoe companies are experiencing ups and downs. At the same time, the sub brands of these shoe companies are not only themselves in the "sub-health" state, but also gradually encroach on the powerful resources of the main brands, thus making the enterprises in a new round of development mire.

Therefore, "downsizing" has undoubtedly become a secret weapon for the current shoe companies to break through difficulties.

Based on this, how should shoe enterprises become thin? This has become a new topic of concern for many enterprises and even economists.

As for how to reduce weight of shoe enterprises, many economists have put forward relevant views according to their actual data.

Obviously, the slimming standard of enterprises is not the same, and it takes a while to work hard.

Taking a look at the current situation, some shoe manufacturers in China are glad to abandon many brand operations and concentrate their efforts on building the channels for enterprises to go public. However, some second-class shoe enterprises, which take into account the internal and external trade, have been turning to domestic sales channels to stabilize the domestic market, and even some enterprises have also focused on strengthening the effective handling of the "downsizing" of products inventory between dealers.

It is true that every shoe enterprise will be slimming towards the established direction in line with the development of their own enterprises, especially the sports shoes industry will become stronger and stronger.

For this, the experts summed up two points, that is, the shoe enterprises should be thin and rational, and the two must be healthy, that is, "rational" layout of enterprise management plan and the strategic pformation with the times, and the "health" concept should be instilled into the whole development process of the downsizing of enterprises, so as to ensure the sustainable and long-term development of enterprises.

Speaking of rational weight loss, we think of the footwear industry in Wenzhou, and also associate with the frequent failure of shoe manufacturers in the previous media, and the so-called "collapse tide" phenomenon, which seems to be the cause of financing difficulties. In fact, it also hints at the shortcomings of some shoe enterprises in coping with the development of their own enterprises.

As we all know, while Wenzhou shoe enterprises are developing their own main businesses, many of them also have the development of sideline areas such as testing water, real estate, and so on.

But inevitably, once the market operates a little carelessly, the shoe companies will be forced to fall into the crisis of capital chain breakage.

Therefore, in view of the new trend of market development, shoe enterprises must increase their slimming construction in this respect so as to ensure the sustainable and vigorous development of the main business and even the whole industry.

Looking at the current situation, Jinjiang shoe enterprises have been very prominent in this respect.

Needless to say, under the guidance of the new trend of the market, most shoe enterprises are also gradually reducing the development of sideline capital investment. They also focus more efforts on strengthening the channel upgrading of enterprises, saving the operating costs of enterprise development, and even some enterprises have launched a series of government enterprise cooperation with the support of the government's relevant policies, thus achieving the continuous operation of the brand capital chain and reducing the "zero inventory" of the products.

Reebok is a relatively successful example. At present, Reebok brand has concentrated all its energy on developing its own mature and large-scale main brand, and has gathered the market resources and development advantages of the brand in an all-round way, thus realizing the maximization of the sales profit of the enterprise.

It is true that "throwing away fat meat and putting it on the market" is the footwear industry of China represented by Jinjiang shoe enterprises.

"The city gate is on fire."

The shoemaking industry is the fish in the pool. It needs to be promoted by various factors at home and abroad.

In fact, the reduction of footwear industry is a microcosm of the shoe industry from "manufacturing" to "intelligent manufacturing".

As we all know, the current Chinese footwear industry only has to fundamentally realize the new technology pformation and upgrading, in order to boost the Chinese footwear industry in the true sense of the international arena.

So at the same time, we also need the Chinese shoemaking industry to do its best in the tide of thin market and usher in a brand new China's "shoe making industry".