Shandong Catfish Industry "Catfish Effect" Gradually Shows &Nbsp, Competition Trend Turns White Hot.

A few days ago, in 2011, the forty-second (Autumn) national pharmaceutical machinery and China (Qingdao) international pharmaceutical machinery.

It is worth noting that

Spend huge sums to build the largest exhibition hall in the province

Along the Qingdao Binhai Road to the northeast, about 45 kilometers to the hot springs town of Jimo in the bay of Ao Shan, a large red steel structure is coming into view. This is the opening of the Qingdao International Expo Center.

At normal speed, the author visited the exhibition hall for about 15 minutes, and there were 10 exhibition pavilions in the Expo Center, each with an area equivalent to a Ji'nan Shun Geng International Convention and Exhibition Center.

According to Song Meigui, general manager of Qingdao International Expo Center, the center has four major functional areas as a whole, and the north and South logins, multi-functional pavilions and 10 standard pavilions are built. The total construction area is about 220 thousand square meters, and the total exhibition area is about 180 thousand square meters.

Among them, the total indoor exhibition area is about 120 thousand square meters, which can accommodate more than 6000 standard booths. The outdoor exhibition area is about more than 60 thousand square meters. The supporting functional area is about more than 40 thousand square meters. It is well deserved to be the largest exhibition hall in Shandong province.

"As a national professional exhibition, the Pharmaceutical Machinery Exposition has a very high demand for the area of the site. Before the completion of the Qingdao International Expo Center, there was no exhibition hall that could meet the requirements, and the Expo had no connection with Shandong.

But after the completion of the Qingdao International Expo Center, we don't need to do too much work. Many exhibition companies and exhibitors come to see us.

Song Meigui told me that this exhibition is the largest national professional exhibition introduced by Shandong Province, with a total number of more than 5300 exhibitors. The exhibits cover western medicine, Chinese medicine, biopharmaceutical, animal medicine, pesticide, some health products and daily chemicals, all kinds of production, processing, testing and related auxiliary equipment required by food production enterprises. Customers from more than 40 countries and regions are present at the exhibition and visit. They only open 1 hours, and the traffic volume reaches 20 thousand passengers.

It is understood that Nanshan Group has made great efforts to build the Qingdao International Expo Center.

Not only has it invested heavily in the world famous planning and design company, NBBJ company, but also plans to build a 10 square kilometers seaside resort town Linghai, which includes the International Expo Center, five star hotels, yacht clubs, spa centers, office buildings, villas and other property forms.

It is understood that the total investment of Qingdao International Expo Center is 20 billion yuan.

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"Catfish effect" gradually revealed

The strong cut of Nanshan Group is producing a "catfish effect" that can not be ignored in Shandong Convention and exhibition market.

On the board of the Shandong Convention and Exhibition Industry Association held recently, I noticed that the progress of the exhibition hall construction in Shandong province has obviously accelerated, and the exhibition companies have also stepped up their efforts to participate in the exhibition even outside the province.

Yan Fei, Deputy Secretary General of Shandong Exhibition Industry Association, said that the total construction area of the Weifang Lu Tai Convention and Exhibition Center, which is now under construction, is 119 thousand square meters. It is expected to be completed by the end of this year. Tai'an international dynamic exhibition city Taishan Convention and Exhibition Center, Ji'nan West Railway Station Convention and Exhibition Center, Jining Zoucheng International Convention and Exhibition Center project has accelerated the construction progress, and Rizhao is also planning and constructing a new Convention and Exhibition Center.

According to incomplete statistics, there are nearly 30 exhibition venues in Shandong Province, and even Wendeng, Rushan, Rongcheng and other county-level cities are building their own exhibition venues.

Wang Dewen, general manager of Qingdao Jin Nuo Exhibition Co., Ltd., told the author that he had recently participated in the International Manufacturing Exposition held in Shenyang with good results.

Shandong Eurasian Convention and Exhibition Co., Ltd. and Shandong provincial industrial exhibition hall are looking for new business opportunities by organizing enterprises to go to Germany, France, Japan, the United States, Russia and other countries.

"Now we have the pacesetter before us, and we have no troops to go after it. There is no way out."

Du Lei, director of Shandong International Trade Promotion Center, said that their current countermeasures were to organize tourism, electric vehicles and solar energy fairs in other provinces and cities such as Guizhou and Anhui. The two is to strengthen the road of specialization. The opening of the national automobile mat exhibition in November 6th focused on summer products and exhibitors reached 800.

For the above phenomenon, Song Geping, executive vice president of the Shandong Exhibition Industry Association, said that Shandong province's Convention and exhibition industry to add new forces is a good thing, which can force the relevant enterprises to level and brand.

In the "12th Five-Year" business service industry development plan, which is being consulted in Shandong Province, the "exhibition city complex" has been put on the agenda.

In order to avoid disorderly competition and malicious competition, the Shandong Convention and Exhibition Industry Association has recently formulated the Shandong Convention and exhibition industry self-regulation Convention (Draft).