Clothing Export Situation Is Grim &Nbsp; Hebei Baoding Is A Paragon.

At present, our country

Baoding inspection and Quarantine Bureau staff guide in Enterprises

In the extreme unfavorable situation such as the sharp reduction of foreign orders and the tight funding chain, how can our garment manufacturing industry break away from the fetters and solve the dilemma? The practice of Baoding's clothing industry in danger has provided experience for China's garment industry.

The export garment manufacturing industry is a traditional pillar industry in Baoding city of Hebei province. It is also one of the important industries with obvious competitive advantages.

The largest export volume of local exports in 2007 reached 64 million 350 thousand pieces and 180 million US dollars.

Western clothing, shirts, casual wear, cotton wear, children's wear, knitted apparel 6 series, more than 500 varieties of products are exported to more than 50 countries and regions.

In recent years, due to the international financial crisis and the US debt, the European debt crisis and the rapid rise of new garment production countries and other three strikes, Baoding clothing export volume fell by around 20%.

Most enterprises rely on a large number of layoffs or other ways to map new life.

Many enterprises are looking for opportunities in danger, and have successfully roam in the increasingly competitive international market on their own strength.

Because of the importance of quality and integrity, some well-known clothing companies and famous clothing brands at home and abroad have turned their attention to Baoding.

Baoding copper cow oxen Garments Co., Ltd. is the special processing factory of the American outdoor clothing brand "COLUMBIA" (Columbia) jacket clothing; Hebei Jingyu Garments Co., Ltd. is the "PIERRE CARDIN" (Pierre Cardin) sales agent processing factory in South Africa; Hebei Bi Qi, Ji Hongxing clothing group is the main factory of the "ARROW" (Wrigley) shirt in the United States.

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Break away from fetters and seek opportunities

Baoding's clothing export is mainly Rongcheng county. Since the early 1980s, Rongcheng garment manufacturing industry has formed an industry gathering advantage and enjoys the reputation of "famous clothing city in northern China".

Faced with the current grim situation, most garment enterprises have vigorously introduced high-level talents and advanced equipment, quickening the pace of technological pformation, adjusting product mix, improving product grades, enhancing the international competitiveness of products, enhancing their ability to resist risks, and actively exploring and achieving remarkable results in improving quality and avoiding risks.

Hebei Baoding Higginson Garments Co., Ltd. successfully expanded the market in South America and the United States, Britain, Japan and South Korea, and established its own sales network in 5 countries in South America.

This year, the value of their exports has exceeded about 60000000 yuan; Hebei Ji Hongxing Clothing Group Co., Ltd. introduced technical management personnel from Japan, and standardized the production line management, greatly improved the quality of products, achieved a successful leap from middle to low grade, and prevented the disorderly low price and vicious competition; Baoding Orson Garment Co., Ltd., after the sewing machine controlled by mechanical clutches was pformed into a frequency controlled sewing machine, kept the motor and sewing equipment working synchronously and synchronously stopped, compared with the clutch motor, the energy consumption decreased by 30%.

In recent years, the pace of RMB appreciation has speeded up. It is often a price when signing contracts with foreign investors, and when the formal delivery is made, the renminbi has a significant appreciation.

This means that every time you pay for a product, you will earn a small profit and make a profit.

A small business is OK. If you meet a big list, you will lose a lot.

When dealing with this problem, most enterprises in Baoding pursue the basic principle of "honesty based".

"It is better to sacrifice our own interests and not to damage our customers, so that we can stabilize our customer base."

Hebei

According to Zhang Zhenguang, general manager of Hebei Bi Qi clothing group, in recent years, they often encounter some foreign businessmen asking for identification fraud.

If the content of a fiber is clearly 35%, foreign businessmen must insist on marking 65%.

When dealing with this problem, they usually adopt two methods.

First, marking is never false.

I would rather give up my own profit and maintain my credibility.

Two, rather than doing business, we should also maintain our reputation and brand.

Adhere to their own quality, protect their integrity, for Hebei Baoding Higginson dress group and Hebei Bi Qi clothing group and other enterprises to break the siege, crack the dilemma and win business opportunities.

In recent years, despite the heavy pressure from home and abroad, their clothing production, sales and market are still in the opposite direction. They have taken the lead in reversing the passive situation of the continuous decline of export volume since the outbreak of the European debt crisis.

Since the beginning of this year, the Baoding inspection and Quarantine Bureau and the local government have made every effort to improve the quality and safety of export clothing, cultivate export brands and promote the upgrading of garment industry through a series of measures such as "preferential policies of the government, assistance from departments in charge, promotion of system management, enhancement of brand value, integration of advantageous resources and adjustment of species structure".

該局積極引導(dǎo)優(yōu)勢企業(yè)加速轉(zhuǎn)型，大力研發(fā)、生產(chǎn)高附加值、高技術(shù)含量和適銷對路的產(chǎn)品;指導(dǎo)出口企業(yè)完善了質(zhì)量管理體系，建立了科學(xué)的產(chǎn)品防護(hù)體系，規(guī)范了基地建設(shè)，提高了管理水平、誠信意識、源頭控制能力、質(zhì)量保證能力和技術(shù)檢測能力;指導(dǎo)出口企業(yè)對出口產(chǎn)品的每個批次、每個環(huán)節(jié)建立了完整、準(zhǔn)確、實時的監(jiān)控記錄，出口產(chǎn)品標(biāo)識制度和追溯制度進(jìn)一步完善;把培植更多的自主品牌，組建保定服裝自主品牌方陣，實現(xiàn)利潤最大化作為危中尋機(jī)的重要舉措;建立QQ群，將進(jìn)口國最新的消息、最新的政策、最新的市場動態(tài)及國外預(yù)警等相關(guān)情況第一時間發(fā)送給企業(yè)，為企業(yè)規(guī)避風(fēng)險提供了強有力的技術(shù)標(biāo)準(zhǔn)支撐;根據(jù)不同市場需求，引導(dǎo)企業(yè)合理調(diào)整產(chǎn)品結(jié)構(gòu)，使產(chǎn)品檔次多樣化，既發(fā)揮產(chǎn)區(qū)價低量大特色，保住中低端市場，又通過高檔產(chǎn)品占領(lǐng)高端市

Field share.

After the joint efforts made by the government and enterprises, Rongcheng's clothing industry already has more than 10 independent brands. Hebei's "Bi Qi" brand middle and high grade shirts and thousands of styles of men's clothing and formal dress are renowned in the European market. The "BYGEN" brand clothing of Hebei Shuang Yan garments Co., Ltd. is especially popular in the Poland market. Hebei's "DOCK LAND" and "DOCK HOUSE" brand clothing are well recognized and favored by foreign customers.

Among them, the "Bi Qi" brand of high-grade shirts exported 700 thousand ~80 million.

In Russia and Spain, the annual sales volume exceeded 300 thousand and 100 thousand, respectively, and the export prices were higher than other OEM in the same industry.