Flaunt High Tech &Nbsp; Is Thermal Underwear A Technology Or A Gimmick?

As the weather gets colder and colder, thermal underwear becomes the main product of the consumer market.

However, because of the rising price of raw materials and the rising cost of labor, the price of thermal underwear has generally been raised this year. The high priced underwear with high technology has not been sold as well as expected. Compared with last year, the thermal underwear market is a bit cold this winter.

For the warm underwear that advertised the new concept, the industry agreed that this is a hype and publicity campaign aimed at attracting consumers to buy their own products.

Nowadays, there are more and more kinds of thermal underwear, and the effects of thermal underwear are various.

In order to ensure that their own thermal underwear can win the customers' liking, many businessmen have begun to give their own thermal underwear a fresh or even high-tech concept.

"Wool bamboo charcoal", "milk protein fiber", "Salam infrared" and other high-tech terms emerge in endlessly, to consumers to buy underwear has brought a lot of trouble.

Concept marketing consumers are in a fog.

Nowadays, the fabric of thermal underwear is really diverse. It has high woven cotton, colored cotton, colored cotton, pure cotton, suede, fleece, cashmere, coral velvet, camel hair, milk protein fiber, viscose fiber, modal fiber, bamboo charcoal polyester fiber, regenerated cellulose fiber and so on, especially the thermal underwear containing "salad fiber", which occupies a large part of the market share of Beijing's thermal underwear this year.

Reporters learned that these "new concepts" and "new functions" of thermal underwear have been given a magical warmth effect, the price is usually three or four times the general thermal underwear, a set of mostly around five hundred or six hundred yuan, expensive thousands of yuan.

In addition to "Salam", new concepts such as "exus" and "Mei Ya Bi" have sprung up, and the products advertised high technology such as "fever and heat storage" and "far infrared ray". Many salesmen are still working on the functions of body shaping, health care, physiotherapy and so on while selling thermal underwear.

In order to understand the types of online shopping thermal underwear, the reporter entered the key words of "thermal underwear" on Taobao. There were about 800000 related products. Many sellers claimed that their fabrics were integrated into new materials such as Lycra, modal, north polar, bamboo carbon fiber and so on, so that the products not only had antistatic and anti pilling properties, but also increased the functions of heat, heat preservation, body skin care, sterilization and deodorization.

Terms do not understand the difficulty of purchasing.

In the face of so many kinds of thermal underwear, how to choose them can become a big problem for consumers.

"What is the meaning of bamboo charcoal polyester fiber and regenerated cellulose fiber? Which of them is better? Now, the terms of thermal underwear are becoming more and more difficult to understand. Sometimes, ask salesmen, and not everyone can clearly answer what these two fabrics mean, which brings us a lot of trouble when purchasing."

Ms. Sun told consumers.

In a shopping mall near Xidan, Beijing, reporters saw such a scene.

A salesperson is introducing a thermal underwear to consumers: "this kind of thermal underwear is made of 100% regenerated cellulose fiber, and it is light and warm on the body. It's the new model this year."

"What is regenerated cellulose?" asked the consumer.

"It contains modal fiber and viscose fiber. The material is not only environmentally friendly, but also good for warmth."

Replied the salesman.

Consumers still do not understand and ask: "what is modal fiber and viscose fiber?" the salesperson said, "anyway, it is a new product with high technology content and good for the human body."

It can be seen that this complicated professional name does not even know what the salesperson means.

High tech is propaganda.

For the warm underwear that advertised the new concept, the industry agreed that this is a hype and publicity campaign aimed at attracting consumers to buy their own products.

The reporter understands, actually, the fabric of thermal underwear is basically divided into 3 kinds: natural material, regenerated fiber and synthetic fiber.

Natural materials such as combed cotton and wool; regenerated fibers are made of bamboo, reed and other natural fiber containing materials, then made into fibers such as bamboo charcoal fiber and modal; and synthetic fibers are reprocessed from petroleum refining fibers such as nitrile, spandex and polyester.

According to the insiders, viscose fiber, modal fiber and bamboo charcoal polyester fiber are a kind of chemical fiber or regenerated fiber, mostly from petroleum by-products such as acrylonitrile, polyethylene, and caprolactam. They exist early and are not new inventions, but they are changed.

For example, bamboo charcoal polyester fiber belongs to polyester fiber, viscose fiber and modal fiber belong to renewable fiber.

Natural fibers such as cotton, linen and wool are affected by limited output, and the price fluctuates greatly.

In contrast, bamboo charcoal, polyester fiber and other new name materials from petroleum by-products are more stable, and production is not restricted, and can replace natural fibers, so many enterprises are developing this material.

However, it is necessary to open the market with the name different from natural fiber, thus attracting consumers' attention with the way of "new invention" material promotion.

At present, the propaganda chaos in the thermal underwear industry is due to the lack of effective regulation and supervision of the industry.