"Golden 10 Years" Anta Is Promising

In November 10, 2001, China successfully joined the WTO through the WTO resolution.

In the 10 years of development of gold, Chinese textile enterprises have also achieved "qualitative" changes after the "quantity" improvement.

China's textile industry can win in the new international environment, relying on the continuously enhanced product value and industrial upgrading of benchmarking enterprises, thus maintaining a relatively high and vigorous international competitiveness.

Taking Anta, a leading sporting goods company in China, as an example, the core competitiveness of the leading industry has been built through innovative tackling of research technology.

In 2005, Anta pioneered the establishment of a sports science laboratory in China, which is also China's sporting goods.

"Chinese textile enterprises actively promote the international operation of textile enterprises by increasing their product value and cultivating their own brand with international influence, so as to realize the change of the distribution status of China's textile industry in the global value chain," relevant experts said.

Within 10 years, China has completed a major pformation from new WTO members to participants, becoming a mature member of WTO.

In August 31st this year, Anta vice president Zhang Tao boarded the podium of the Business School of Columbia University in New York, and taught the CEO management of many multinational companies from the United States, such as management, brand, channel and supply chain.

Before that, Chinese enterprises were the target of being taught.

On the road of brand competition, Anta has undoubtedly opened up a new era of "Chinese wisdom" for the industry.

For Anta's success, relevant people said: "this is due to Anta's ability to adapt to the changes of the times and optimize and integrate international resources."

After joining the WTO, the international brand launched a strong impact on the domestic textile market. Anta fully integrated international resources and innovates the systematic "sports marketing" so as to break through the brand.

This brand structure is also known as the "roof map" by the media.

The "roof" refers to Anta's official sponsorship of the Chinese Olympic Committee, who has joined the Chinese Olympic Committee to become the Chinese Legion to compete in domestic and foreign competitions. In the middle, it fully borrows professional resources such as basketball, tennis and running, such as the long term sponsorship of CBA and other Chinese professional league matches, and signs NBA top stars Garnett and Scola, sponsoring tennis players such as Zheng Jie and Jankovic.

Looking back to the 10 years after China's entry into the WTO, the emerging enterprises represented by Anta have gone out of a very distinctive way of development. They not only lead the domestic brands to become stronger together, but also serve as a successful sample of Chinese enterprises' pformation, thus enhancing the international competitiveness of Chinese Enterprises.