International Fashion Exchange: Take Stock Of The "Most" Events Of International Fashion Brands

Today, in the past and in the past, we are now at another juncture of new and old.

Every industry is an ecological circle, but when it comes to the most frequent replacement, fashion circles are one of them.

This change is broken.

Until now, a candidate for Dior's creative director is still a mystery. The latest news is Mark Jacobs, the creative director of LV.

The Balmain brand has also announced that it will be replaced by the OlivierRousteing, the second in command of its design team, to replace the ChristopheDecarnin.

Brands like GianfrancoFerr, Cacharel, Azzaro, Kenzo and Trussardi also say they are looking for new design leaders.

Some designers or senior executives have to give up their positions because of their old age. Some of them are not qualified because of personnel conflicts. Some of them are married and have no children to love, but of course, the most important thing to ignore is to fail in the "market test". Even in the pressure of the fashion industry, even if your design is subject to the "devil's head", you will not let the "applause" of you stay for a long time.

Jean-JacquesPicart, a fashion industry consultant, said: "this change has swept and shook the fashion industry.

Some brands are eager to eliminate the designers who can't bring their customers into the shop.

This frequent personnel shock is good or bad? Paris Spring Department Store Sales Manager Tancr dedeLalun said that the shuffle shuffle of the high fashion house is a regular change of periodicity, but this change caused the "Domino effect", thus amplifying its influence.

In his view, the return of the two digit growth rate of luxury goods has given the big brands a new lease of life, no matter whether they are brand strategies or creative talents.

EdBurstell, general manager of Liberty department store, said, "designers are not good enough for you to sing my debut."

Retailers will not vote for brands with frequent changes in their personnel. They always maintain a unified opinion with their customers, and customers always have their own preferences.

Look at the top fashion houses such as Burberry and Chanel, and they consistently stick to the established brand strategy.

In response, SuzyMenkes, a fashion critic, lamented: "today's different times, we are in another stage of new and old alternation. It seems that anything can happen when you wake up on the second day. Bad news sometimes makes a good thing happen."

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The most powerful: Mark Jacob's top Dior?

Since March, during the Paris fashion week, ChristianDior has dismissed all the news from the star designer John gariano, who is in the charge of anti racism scandals.

The first to emerge is speculation that Ricardo, RiccardoTisci of Givenchy brand, may succeed. The candidate is AlexanderMcQueen's incumbent design director, because Sara, who designed the wedding dress for the new British Princess Kate Middleton, exploded overnight. Sara.

It seems that Bernard Arnott (Chairman of LVMH luxury group) still wants to find a star designer for Dior internally.

According to the latest news, he is talking with Mark Jacob, MarcJacobs, the creative director of LV, hoping that he will be the creative director of Dior brand.

If Mark and Jacques talk about success, then Jacques will leave the most profitable brand LouisVuitton of LVMH group, which is likely to bring a series of personnel redeployment under the group.

Fibi Philo, the designer of the Celine brand, is likely to take over Mark Jakob as the creative director of LouisVuitton brand, PhoebePhilo.

The source said the arrangement was not yet fully established, but the Dior team was very excited about the arrangement.

Mark Jacob has been the creative director of LouisVuitton brand since 1997. At present, he is facing the choice of re signing the contract with LVMH group, and Dior has undoubtedly offered him another option.

It is said that when Bernard Arnott planned to hire a star designer in 90s, he arranged for Mark Jacob to be the creative director of the Dior brand. At that time, Dior chairman FrancoisBaufume did not agree with the arrangement, which was not realized.

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The most astute: Ralph Lauren's nephew.

For Lauren, DavidLauren has been a double blessing lately.

He announced his engagement to the niece and model Lauren Bush of former US President Bush. He just finished celebrating at a farm on Hampton, and immediately received the promotion notice as his best gift to his fiancee.

This year's 71 year old fashion designer, Ralph, decided to quit the RalphLauren and give Lauren the position of David Lauren, who is also his nephew, of course. CEO.

David is currently the executive vice president of Ralph Lauren brand, and the only one among his relatives who works in his company.

Ralph Lauren is not only an excellent designer but also a successful businessman. His entrepreneurial experience has become the driving force of many young designers.

Over the years, he has worked strategizing, and has successfully listed the company 13 years ago. Today, the share price of retail sales has reached US $12 billion.

Quarterly financial statements also show that the company's total sales increased 33.3% this quarter, which is good news for investors.

Recently, the company has just held an annual meeting. The shareholders voted to change the name of the company from the original PoloRalphLauren to RalphLauren, which means that the brand image of the brand will no longer be used in the future. The word "Polo" will no longer be used.

Ralph Lauren, who is going to retire to go home and reborn for a long time, said that he could not predict and predict the future direction of the brand, but the only thing he could be sure of was that David would play a very important role in it.

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The most abrupt: the talented female assistant turned over.

What is meant by accumulation? Look at Sara Burton, who has worked for more than 10 years behind Alexander MacQeen (AlexanderMcQueen). Even after MacQeen died, she remained obscure. Until an official announcement was issued, her name immediately became a high frequency discussion in the circle.

According to a friend who had returned to work in MacQeen's studio after a period of time, after the suicide of MacQeen, the staff of various departments of the brand had already left, which verifies a sentence of "walking tea cool" by Saint Martin.

Under such circumstances, Sara withstood pressure and completed the formation of MacQeen's legacy in a matter of weeks. At last, many media had already wiped out tears for MacQeen and praised Sara for Sara.

In May 22nd this year, MacQeen's left and right hand Sara Burton officially became the creative director of the brand. Both the chairman of AlexanderMcQueen brand and CEOJonathanAkeroyd, or the chairman of Gucci group and CEORobertPolet (the parent company of McQueen brand) all spoke highly of Sara's design talent and leadership ability.

Not long ago, the wedding dress of the princess of England brought Sara a fire. People saw the new man's ability.

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The most appropriate: "no seats" designers find a new destination

Olivier Teskins, who became famous in the first World War of Rochas brand (OlivierTheyskens), can be said to have a frustrate fate. She has design talent but does not want to cater to the market. After moving to NinaRicci, she can not turn away the declining trend of "applause not to win" with the illusion of elegant elegance.

This time, he returned to the fashion world and joined hands with Theory, a brand known for its simplicity and elegance. From the original elegant chiffon dress to the design of a simple and professional women's wear, how many people feel a little uncomfortable.

Some people have dubbed this combination as an "alternative dream", because senior office workers can also afford to wear the clothes designed by Olivier.

Of course, if THEORY can not help improve sales performance, Olivier Teskins still can not avoid the reality of unemployment.

So I still hope that he can closely combine his design talents with the market, and make some "applause and applause" design for Theory, so as to stabilize his career.