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Nanjing: Male Holiday Spending Is 3.6% Higher Than That Of Women.

2011/11/25 10:31:00 18

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Total Consumption Of Men'S Holidays In Nanjing

Many people in Nanjing's four major business circles can count it over - Xinjiekou, central gate, Hunan Road shopping street, Confucius temple Qinhuai scenery belt.

So what do you like to buy in these shopping malls? Yesterday, the Nanjing Statistical Bureau released the golden week.

Consumption survey

Presentation.

Statistics also show that Xinjiekou business circle and Hunan Road business circle become the two largest business circles with the strongest consumption ability.

Male consumption is 3.6% higher than female.

This consumer survey is published in this year: during the eleven golden week this year, Nanjing city.

Statistics Bureau

And the Municipal Bureau of tourism and gardens organized special forces in shopping places of four main tourist commercial districts in our city. 4000 tourists were randomly selected for shopping shopping questionnaire survey.

From the traditional view of consumption, women's desire to buy should be more than that of women.

Male

It is high, but from the survey results, it is a bit surprising that men spend more money on goods than women, and male consumption accounts for 51.8% of the total sales, compared with 48.2% of women.

Reporters learned that men's favorite five categories of commodities are clothing, food, household appliances, handicrafts, daily necessities. Women's favorite five categories of products are clothing, jewelry, household appliances, gold and silver jewelry, handicrafts.

As to why the statistical results are different from what we expect, the Nanjing Statistical Bureau analyzed that, according to the survey results, during the "Golden Week" period, men's shopping hours were fully protected, the purchase intention was fully released, and men's shopping ability was stronger, so the proportion of male consumption was beyond women.

18-40 year olds have the strongest spending power.

The shopping sampling survey was divided into four age groups: 18 years old, 18 to 40 years old, 41 to 60 years old, and four groups over 60 years old.

From the comparison of consumption ability, the age group of 18 to 40 years old occupies the most important position. The total consumption accounts for 66.8% of the total, which is far higher than the other three age groups. It is the absolute main force of shopping, and the total consumption of 1191 yuan is the highest among four age groups.