Facing The Consumer'S Word Of Mouth &Nbsp, Home Textile Fabrics Can Not Afford To Hurt.

Recently, there are

Functional home textile fabrics have been the focus of new products in recent years.

From milk fiber to soybeans

Fabric enterprises and home textile enterprises are tied together. They should cooperate with each other if they share common prosperity and disgrace.

Now, manufacturing enterprises are afraid of being fooled by fabric enterprises, and they dare not try new fabrics, which leads to the application and promotion of new technologies.

The worries of home textile enterprises are not superfluous.

At the very beginning of the development of functional fabrics, how many fabrics have been proved to be ineffective, the so-called added value is not worth mentioning at all.

This has led to the loss of home textile production enterprises, which has affected sales without saying, and left the impression of exaggerating facts and malicious prices in the minds of consumers.

When we, as a member of the industry, asked manufacturers to support the achievements of new technology and new research and development fabrics, a home textile enterprise indicated that they did not want to, but simply "can not take customers as an experiment".

Indeed, in the face of consumer word-of-mouth, brand is "can not afford to hurt", dare not rush to adopt new fabrics, because there is a warning.

Compared with innovation, many home textile enterprises are more willing to seek stability.

Because stability is not easy to make mistakes, and the current consumers tend to be conservative.

Many consumers say they still prefer to use pure cotton products and the simplest home textiles, such as many kinds of duck's quilt, velvet quilts, and silk that need to distinguish true and false, which do not know much about price.

It can only be said that consumers are also afraid of "flickering" and are afraid to buy expensive fakes that are not worthy of the truth.

For the sake of common interests, fabric enterprises can not impose some nihility on the fabric in order to acquire the title of new technology and increase the added value of the products. In the end, they can only get distrust. This not only hinders the popularization of good fabrics, but also delays the time consumers use for truly healthy home textile products.

Of course, good products must be able to stand the test of time. Home textile enterprises should fully support and jointly develop the market and win the added value.