"Xiaoshan Chemical Fiber Textile" To Create Regional International Brand

A few days ago, Xiaoshan chemical fiber textile industrial cluster demonstration area has been designated as Zhejiang province. industry The first batch of experimental units of international brands in the cluster area will actively build the brand economy of "chemical fiber and textile" in Xiaoshan, forming a pattern of benign interaction between cluster brand, enterprise brand and product brand.

A few days ago, the provincial Commission for economic and Trade Commission established the "Haining leather industry cluster demonstration area" ("Haining leather") and Xiaoshan. Fiber spinning The 6 demonstration zones, such as weaving industry cluster demonstration area ", are the first batch of experimental units of the international brands of industrial clusters in Zhejiang province. Xiaoshan chemical fiber textile industrial cluster demonstration area, as one of the pilot units, will actively build "Xiaoshan chemical fiber and textile" brand economy in the "12th Five-Year" period, forming a cluster. brand The pattern of positive interaction between enterprise brand and product brand.

Chemical fiber textile industry is the leading industry in Xiaoshan, mainly concentrated in the big east new town and surrounding town streets. Xiaoshan chemical fiber textile base is the largest production base of chemical fiber and textile fabrics in China and the world. It is the first batch of economic transformation and upgrading demonstration area in Zhejiang province. In October this year, it was named the first batch of professional foreign trade transformation and upgrading demonstration base by Ministry of Commerce. The base has formed a complete industrial chain from chemical fiber, textile, printing and dyeing to clothing, home textiles, etc. all enterprises in the base are interdependent and the upper and lower industries are closely linked. The base has China's textile purchasing Expo City and other large trade distribution markets, supporting more than 300 kinds of public service platforms. The surrounding areas such as Shaoxing and Yiwu have a large number of textile enterprises and large specialized markets, forming a complete set of professional environment with the surrounding areas.

In recent years, Xiaoshan chemical fiber textile base is market-oriented, has formed a distinct cluster advantage, has unique innovation in system, mode, product, technology, management and so on, and has made new breakthroughs in leading cultivation, brand building, quality standards and other aspects every year. At present, there are 4 chemical fiber textile enterprises listed in the base. There are 43 technical centers at all levels (including state-level), 6 post doctoral workstations, 6 famous brands in China, 1 well-known trademarks in China, 2 famous Chinese export brands, and 6 export brands in Zhejiang. In 2010, the output value of chemical fiber textile enterprises was more than 5 billion yuan, 7, 20 billion yuan or more 2, and more than 20 billion yuan.

In line with the overall deployment of the provincial government and the provincial government regarding the transformation and upgrading of the massive economy to the modern industrial clusters and the construction of the "brand big province", the Xiaoshan chemical fiber textile industrial cluster demonstration area will take the creation of regional international brands as the starting point, vigorously promote the innovation system, the standard system, the intellectual property rights, the trade associations, the regional culture and the urbanization construction, and build the supporting service system of the regional international brand. At the same time, we should actively create a good atmosphere for the establishment of regional international brand experiments, and effectively promote the development of regional international brand creation.

The outline of the 12th Five-Year plan for Xiaoshan district also clearly stated that in the implementation of the "100 billion industrial development project" and the leading industries such as chemical fiber and textile industry, the total amount of chemical fiber textile industry exceeded 300 billion yuan at the end of 12th Five-Year.