Shoes Enterprises Continue To Interpret Brand New Fashion Life

Since the recent stage, the new fashion lifestyle brand in China has held a grand new 2012 Q1&Q2 conference in Xiamen International Convention and Exhibition Center. The leaders of Zhengda Company came to the scene. The major dealers, suppliers and news media from all over the country were invited to the event to witness this historic moment.

Thanks to the strong strength of Zhengda brand in the past year, Zhengda brand, products and terminals have made a refreshing innovation, which has caused a sensation in the national market, and the performance of many terminal stores has doubled and doubled, which has greatly stimulated the enthusiasm of dealers, making the performance of this order a record high.

"Through continuous efforts, Zhengda brand" new fashion life "concept has gradually been recognized by the market, and has been loved by the big dealers and consumers. In the future, the prime minister will continue to deduce and improve the brand proposition of "Zhengda new fashion life" and integrate the internal and external resources to create the first brand of the new fashion life in China. Guo Jingqing, general manager of Zhengda brand, confidently depicts the future blueprint of Zhengda brand.

Brand: continuous interpretation of new fashion life

80, 90 has become a new consumer group in China's shoes and clothing market, they represent the future direction of consumption. For them, the present happiness is very important. In material consumption, they pay more attention to spiritual experience and expect to get self spiritual pleasure. In the purchase frequency and acceptance of new products, 80 and 90 will be more positive.

Because of this, it is bigger than last year's brand adjustment and upgrading, putting forward the brand proposition of "new fashion life", creating a new height in the market with brand-new category. "New fashion life is neither a sport nor a leisure. It is a new way of life advocated by Zhengda. It is a lifestyle that emphasizes the pleasures of young consumer groups, upholds fashion, variety, vitality and charm." Zhengda brand official said.

In order to rapidly enhance the influence of new fashion life, we are building a brand system with spokesperson, sponsorship, activity and communication. At the end of December last year, Zhengda formally signed a new generation of Korean pop star Chung Geun-hee, which marks the beginning of Zhengda new fashion marketing strategy. Immediately after that, the new English logo Zegda was fully opened in Chia Tai, and at the beginning of this year, the advertising blockbuster starring Chung Geun-hee was completed, and intensive advertising was launched in CCTV and local TV stations. At the same time, Chia also organizes and organizes various marketing activities, with the help of Chung Geun-hee's super charm to stimulate the relationship between Zhengda brand and consumers. For example, just in the past July, Chia Tai continued to support the two activities of Chung Geun-hee's Shanghai concert and Chung Geun-hee's "I love lyrics", continuing to deduce the brand proposition of Zhengda new fashion life.

"Through the dissemination of online TV, newspapers, networks and magazines, combined with sponsorship and terminal promotion under the line, Zhengda has gradually built up a three-dimensional marketing system and put the unique brand idea into it. Through the construction of this system, Zhengda will continue to import external resources, and constantly strengthen various sectors and subsystems to create the first brand of the new fashion life in China. Zhengda brand official said.

Products: opening new fashion, life and new products

In fact, the new fashion life is becoming a popular subarea in the footwear industry. With the awakening of self-awareness of young consumers, especially the rise of the new generation of post-90s generation, personalization has gradually become the mainstream values of Chinese society, and the new fashion life of originality and versatile has become the new favorite of the people. This is precisely the realization of this point, combined with the needs of consumers, designed to create a youthful vitality, original product style, bringing new changes to the Chinese apparel market.

In this new product launch conference, on the basis of full market research, the company has launched four major product lines: campus life, urban life, outdoor sports and comprehensive training. Bold colors, streamlined streamline design and soft textures have highlighted the brand proposition of Zhengda new fashion life.

A big dealer from Guangdong surnamed Zhang said he was very satisfied with the 2012 spring and summer new products launched by Zhengda. "I like it very much. It's very fashionable. It's very fashionable. The quality and style make me refreshing. I think I want to buy it home." Mr. Zhang said that today's young people like to chase the trend. What they value most is the design and style of clothes. The products of Zhengda in Guangdong are basically bought by the 85 generation and the 90s generation.

This reporter has learned that the main designer of the 2012 spring and summer new product design is an internationally renowned footwear designer. He has served many of the major international apparel companies. He led the Zhengda design team to actively absorb the latest fashion elements in foreign countries, and integrate the unique materials with fashion elements, so that the Zhengda brand is full of fashionable life and technology charm. At the same time, it also endows the Zhengda products with fashion, vitality, rich taste of life and cultural connotation, so that every consumer can wear beauty, health and self-confidence while pursuing the new fashion life.

Terminal: experience internationalization and new enjoyment

On the basis of the two wings of the brand and products, Zhengda has also carried out a bold integration and upgrading on the market terminals. In the layout of the market, with the combination of its brand positioning and product characteristics, we should focus on developing two or three line cities with continuous expansion of consumption potential. "The two or three line city consumer group has been in sync with the world in the access to information, but the low purchasing power makes it more popular with a more cost-effective fashion life brand. Today, the world's major sports enterprises can not help advancing the two or three line. Zhengda brand official said.

One is the expansion of the number of terminal stores, the other is the upgrading and upgrading of Zhengda existing stores. In order to match the positioning of Zhengda new fashion life brand, Zhengda's new terminal image is more concise and more atmospheric. It can reflect the image of Zhengda international brand from design, management and distribution. In addition, in the terminal product supply chain, Zhengda has launched the information platform this year, and achieved the virtuous cycle development of Zhengda brand through the automation, systematization and intelligent operation mode.

"The market is very good. Consumers not only like Zhengda products, but also are willing to shop in Zhengda store, many of them are local repeat customers. Mr. Chen of Zhejiang said that in the past year, the bold reform of Zhengda in the products and terminals has made Zhengda more fashionable and internationally renowned, and the flow of shop owners has increased.

According to industry observers, the rapid rise of Zhengda new lifestyle brand has benefited from the upgrading of the whole system of brand, product and terminal. In the future, with the help of the all star spokesperson team and the fashion marketing platform, the Zhengda brand effect will continue to accumulate and gradually establish the leading position of the first brand in the new fashion life.