Information Construction To Solve The Five "Soft Rib" Of Shoemaking Industry

The Executive Council of the State Council has deliberated and adopted the light industry revitalization plan in principle. The most widely involved planning covers 45 industries, including agricultural and sideline food processing, furniture, paper making, stationery and sports products, daily chemicals, plastic, glass ceramics, household appliances and lighting, watch glasses, building decoration industry, footwear industry and so on.

However, because the planning involves too many industries, some analysts worry that the content of the planning is too much, and many policies can not be implemented.

Today, many industry revitalization planning rules have been promulgated and implemented.

In the pformation and upgrading, shoemaking industry also hopes to benefit from the implementation of planning rules and get long-term development.

China's footwear industry currently has five distinct "

Informatization: the core of solving the five "soft rib"

The five sticking point of China's shoe industry is like the five rings that are intertwined, interlocking and implying each other.

First of all, look at the international brand building of China's footwear industry.

China's finished shoes are used to take advantage of the price advantage: low labor productivity and raw materials, as well as some favorable support policies of the Chinese government for the footwear industry, have reduced the cost of Chinese shoes. Therefore, low prices have become a magic weapon for the majority of Chinese shoes in the world market.

Low independent innovation capability and low end cheap shoes can not create international brands and lead to the low value-added of China's shoes exports.

The low added value has lost the foundation for the construction of China's marketing network.

The improvement of information level needs the support of capital investment and higher industry consciousness, and the Chinese shoemaking industry with low added value and low profit is in the middle and low end of the world shoe making industry. There is a lack of consciousness in capital and industry, and information construction has become a special case of a few strong fund shoemaking enterprises.

The informatization of shoe enterprises involves two aspects, one is the informationization of shoe enterprise management, and the other is the informationization of manufacturing enterprises, mainly the computer aided design system (CAD) and computer aided manufacturing system (CAM).

Informatization of management has been accepted by many shoe enterprises.

ERP and other enterprise management software has also been popularized and applied in shoe enterprises.

But the informatization of shoe manufacturing enterprises needs to be improved. This is also the core of solving the five major problems of China's shoe industry.

Take international brands as an example.

A good international brand must first have a good product as its carrier.

Good shoes products need excellent shoe material, top-level technology and unique design. Under the premise of saving cost and improving work efficiency, CAD system and computer aided manufacturing system are the best way to combine good shoe material, good technology and good design into shoe products.

This is because CAD can help designers undertake many tasks such as computing, information storage and mapping.

In the design, we usually use computers to carry out a lot of calculation, analysis and comparison of different plans to decide the optimal plan. All kinds of design information, whether digital, literal or graphic, can be stored in the computer's memory or external memory, and can be retrieved quickly. Designers usually use sketches to start designing, and the heavy work of converting sketches into working drawings can be delivered to the computer. The design results automatically generated by computers can quickly make graphic display, so that designers can make timely judgments and modifications on the design, and use computer to edit, zoom, zoom, plate and rotate data.

CAD can lighten the repetitive work of designers, such as drawing and drawing, focusing on the design of shoes themselves, shortening the design cycle and improving the design quality.

And computers

At the same time, the application of CAD and CAM system is also an inevitable choice to comply with the changing trend of shoemaking industry.

The order of shoe making industry is the key to decide the survival and survival of shoe enterprises.

At present, the shoe making industry is increasingly diversified in order, not only in quantity but also in batches, and in various styles. It also puts forward various requirements for the quality of shoes.

The traditional shoe production mode has been unable to adapt to this order mode.

Therefore, some traditional footwear manufacturers are afraid to take orders when they see changeable orders, and look at the loss of orders.

Speeding up the production speed of footwear products and enhancing the diversity of footwear production have become a survival demand for footwear manufacturers.

CAD and CAM can solve this problem. They can let shoe developers focus on the design and development of shoes.

Professional research and development can enhance the quality of footwear and the added value of products, and create a product foundation for the shaping of international brands.

And this process is the process of improving the capability of independent innovation.

When the added value of products and the innovation ability of enterprises are improved, the establishment of international brand of China's footwear industry and the establishment of international marketing network will have a solid foundation, so as to help shoemaking enterprises receive more orders and master "life and death lifeline".

At present, the footwear industry appears to be in the "recovery period after the shoe industry". Although it can receive orders, it faces three major pressures, namely, the export tax rebate, the cost of raw materials and labor costs.

In the process of communication with shoemaking enterprises such as Wenzhou, Guangzhou and Jinjiang, I find that many shoemaking owners can not see clearly the future development direction of the industry, and how long it will last for pformation and upgrading, and how to adjust the development of enterprises in the process of pformation and upgrading are all very vague.

Some experts believe that the core of "revitalization plan for light industry" is to implement the goal of revitalization with "financial support" and "policy guidance".

Policy guidance is one of the core of the planning, so the light industry revitalization plan details are responsible for clearing the fog of industry development, pointing out the important task of the development direction of the Qing industry.

If the information of promotion information is clearly issued in the official posture in the detailed rules, the shoe industry will directly promote the rapid development of the shoe making industry in the right direction and avoid a detour.

Another core of planning is financial support.

It is suggested that the government should provide necessary financial support and financial support for the information construction of shoe-making enterprises in the detailed rules.

At present, the capital flow of small and medium-sized enterprises is still in a tight state, and the procurement of shoe making software and shoe making equipment with information level is mostly around hundreds of thousands of people.

If the purchase of high-end information-based shoemaking equipment into the scope of "financial support", will greatly enhance the confidence of shoemaking enterprises confidence.

Taking "home appliances to the countryside" as an example, the state has focused on key financial support.

In February 1, 2009, the "home appliances to the countryside" tentatively scheduled for 4 years began to be fully promoted throughout the country, with a national subsidy of 10 billion 400 million yuan and a 920 billion yuan rural consumption market.

If the information construction of the shoemaking industry can also get financial support from the state, it will greatly accelerate the Chinese shoe industry to embark on the "shoemaking power" road.

The plan for light industry revitalization is only a programmatic guiding document, and the important task of the shoe industry informatization cannot be handed over to this rule.

The promotion of information in shoemaking industry requires the full promotion of industry associations, shoemaking enterprises and relevant departments.

We can take government advocacy, association promotion, enterprise participation and reference to the typical way to push the Chinese shoemaking industry to the new track of information development.