Only 10 Of The Top 100 In The World Have Cards In China.

"As the world Direct selling Economic headquarters, there are 65 enterprises in the United States. Hundred strong Last year Total sales This is US $46 billion 190 million, which accounts for 70.39% of the total performance of the top 100 companies. After D SN released the list of the top 100 global direct selling companies in 2010, the world direct selling (China) research center and China direct sale jointly launched the global direct selling 100 strong analysis report, and evaluated the global direct selling trend. Among the top 100 companies, there are 67 types of multi-layered marketing modes, and 7 are in single level and 8 in mixed mode. The average sales volume of 7 single level direct selling companies last year was US $340 million, with a total decline of 31.9% and a single level of decline.

In particular, it is worth mentioning that 38 of the top 100 companies have opened the door to the Chinese market. Apart from the 10 companies that have obtained the direct marketing license, the remaining 28 do not enter into the fuzzy mode that is publicly denied by traditional business models or by direct selling mode, that is, allowing dealers to enter the market in a "steal through" mode and explore the mainland market at the lowest market cost. Operate Feasibility.

Only 10 of the top 100 players have cards in China.

No suspense, six of the top ten direct selling companies in the world come from the United States, and AVON, which has stumbled in China, topped the list with 10 billion 900 million US dollars to press Amway (9 billion 200 million US dollars). Among them, the Chinese market is a good place for Amway and sixth MaryKay. Sales in China account for about 37% of its total revenue. 10 other companies, such as Herbalife, Ou Ruilian, nu Xin, Mei Le Jia, Jia Kang Li, have all entered China and have won a licence after years of struggle.

Other top 100 companies are not so successful. The analysis shows that 14 companies, including 7 US funded and 4 Japanese funded companies, have entered China in the form of traditional business models or entered the company in direct selling mode but have publicly denied them. Among them, the fourth ranking German Vorwerk, the ninth ranked American eternal and L G live healthier, all of which are face to face and operate in traditional mode in China. The seventh ranked Tupperware and snail are all famous before 1998, but after the transformation of pyramid schemes, they encountered difficulties. The former set up franchised stores since 2000, and the membership system is the development strategy. The latter is a comprehensive withdrawal from direct selling, and the operation of the chain plus alliance mode has resulted in a sharp decline in performance. Similarly, the end of operation in China, as well as the Beijing Dafu insurance agency, which became the agent of global financial group in 2007, was announced in July this year. {page_break}

　　 The "illegal crossing" company develops the mainland market in its personal capacity.

Reporters learned that another 14 companies do not set up branches in the mainland of China, but rather indulge in ambiguous dealings with distributors or take the initiative to enter the Chinese market indirectly through mail order mode and other non-standard ways. "Smuggling" companies including the United States, such as the US, Taiwan, Hongkong, and so on, often set up branches in Taiwan and Hongkong, and then allowed dealers from both places to enter the mainland market to conduct business with their personal behavior. Among them, only Japan's Dai Li Li chose the business of Dai an Li as an agent, and the others were all personal identities.

According to the analysis report, the day came to China at the end of the 1980s, and in 1993, with the cooperation of Shenzhen Bao Heng, the Shenzhen daily treasure magnetic health products company was set up. The investment information of selling high priced mattresses under the banner of Japanlife is still in the network from time to time. The establishment of a branch in Hong Kong in the new century has been exceptionally hot in 2004 and 2005. But after being investigated and dealt with by the SAIC, the Chinese market suddenly collapsed.

　　 Industry perspective

Yu Lu, Secretary General of the world's Chinese direct selling conference: in China, direct selling licences are always scarce resources. Many enterprises are desperate to take risks. According to the news of the industry, it is no news to ask for a cooperation cost of up to 100 million yuan for direct sale licences. Therefore, the regulation of direct selling industry by relevant departments is especially needed for managerial wisdom.