Business Strategy Of Clothing Stores In Off-Season

The online business strategy of clothing stores in online stores is more likely than that of online shops, and the clothing store owners should be better prepared for this.

Attitude decides everything, good mentality is very important. No one will force you to do anything, do not do the key to see yourself, how to do is also look at yourself.

When I first started shooting, I also tried to get rid of the cold taste of the court. I even thought about whether to give up. At last, I still persevered in constant adjustment and learning. I didn't want to be impetuous in pat making business. I should not worry about my gains and losses, keep a normal heart (very important), face each day with a smile, and face every customer who is hiding behind the Internet.

Make yourself progress every day, even a small step.

Constant learning can constantly replenish fresh air and energy.

The best way to increase motivation in self regulation is continuous learning, continuous summarization, and my personal experience.

There are many things to learn, learning language skills, learning shop management skills, selling skills, and paying more attention to fashion information.

In addition to stare at your store every day, and look at other people's shops, there will be lots of places worth learning. I especially like to pay close attention to those shops that have high prestige and have done very successfully. There are many experience posts. I have a secret of "walking on the road to success". Although there is no creativity and lack of pioneering spirit, it is very effective for people like us.

Time management is especially important for online sellers, because there is no restriction on lifestyle and work style. In this case, time management has become a very important part of self-management, and an enforceable schedule for oneself can be worked out according to their own time.

Two, channel management

1. product positioning, reasonable analysis of the market, find attractive and selling products in the market, find channels according to location.

The customers that your products are facing are those people whose consumption level is what they are. Lifestyle determines their style and taste, locate the location, find the source of goods, run more and watch more.

2. the quality of products is very important. We must take good care of this matter. Quality and credibility are the basis of survival. We should keep a good record of the contact ways of suppliers so that we can confirm in advance whether there is any new product or whether there are new products in the replenishment.

3., we need to open up some other supply channels, which requires the seller to work hard.

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Three. Commodity management

1. picture management

I want to make room for myself to manage pictures. I think a lot of seller's friends do this. It's best to give their pictures numbered. For example, the number of the clothes is Y, the number of trousers is K, the skirt is Q, then the subdivision is 1, the short sleeve T-shirt is 2, the long sleeved shirt is 3, the small suit is 4, and so on, then it must be the long sleeved shirt in the clothing class. After the picture is saved, the preservation of the picture is also numbered in sequence.

2. take pictures and make maps

The first thing I did when I got into the new model was taking pictures.

The clarity of the picture is very critical. It can be said that the merchandise picture is the first killer of the seller of clothing. It is worth the attention of the seller's friends to take care of the light problem in the photo. It is best to take more photos from different angles, not to neglect the details, and to take several performances. I have seen many shop pictures in the pat. The pictures are very good. Besides studying and imitating many experiments, I have no tests to share with my friends. I suggest that we go to see other people's pictures.

Try to use the same size of the picture to make the picture, which is conducive to the consistency of the overall style of the storefront.

There are many PS experts in the experience talk.

3. shelves

7 days or 14 days can be chosen for the publication of the product information online, preferably 7 days.

4. commodity description

Buyers have already seen the visual information of styles and colors from pictures. If the customers know more about the basic information of the products, the questions such as size and fabric can not be ambiguous. If the picture is the first killer, then the language display is the second killer weapon to increase attractiveness. We should use our beautiful language accumulated over the years and our understanding and appreciation of the style of clothes in the description so as to let the customers see these descriptions as if they are engaged in a debate and communication on the topic of beauty and fashion.

In the performance of commodities, we integrate our thoughts and let them seize the eyes of buyers.

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5. delivery and after sales

As a seller of the Internet, we should cultivate such an idea that selling is a gift from a service.

We may as well confirm the size and address of the receipt. If the payment time is confirmed on Thursday or Friday, we will confirm if the buyer is able to accept the goods at weekends. Do we need to change the address or delay the shipment for two days?

There is a saying that is to win customers' trust and guarantee that no bad reviews can be used. It has been used and the effect is wonderful. Now it is also shared with you. After delivery, I leave a message to the customer to inform her that she will take care of the goods and will add: "if you have any problems after receiving the goods, you must contact me for the first time. I will certainly help you solve it."

It's important not to be stingy.

We should not neglect the packing of the goods. We must carefully check the clothes, fold them up and put them in the package, so we do not leave any feeling to the customers.

I will write some simple records behind the invoice, mainly the number, price, and sale, so that it will be easy to sort out later. It is usually best to fill out sales records and customer files directly according to the list.

Four. Store management

1. shop decoration is indispensable, wine is also afraid of alley deep, so to their shop a more suitable decoration, can give customers a very professional feeling, with this professional sense is not buying more relieved.

2. people don't like music in the store because I don't like a lot of noise when I work.

3. set QQ auto recovery and status information.

4. windows and announcements are often changed (at least once a week).

Five. Customer management

How to protect your repeat customers?

1, the buyer and the seller had a high degree of trust in each other because of their previous pactions, and the sense of security was also higher.

Trade fairs are more relaxed and enjoyable.

2, the buyer's taste, consumption habits, style and so on are relatively high, and the possibility of false recommendation is relatively low.

3, the old customers are more concerned about you, and more than half of the fixed views that do not make any publicity are old customers, quietly come and walk quietly every day.

4, bring you more buyers.

The old customers will make a free publicity for you.

5, when problems arise, it is easier to communicate. Many sellers have encountered such a situation: buyers do not even call directly to the middle or bad reviews.

Usually for old customers, this worry can be dispelled. Any problems will be directly explained, and it is easier to understand you.

6, the sensitivity to price is relatively low, basically do not let you headache for the bargaining problem, and you have established mutual trust, high priced goods sold more likely (this is to the seller and should be aware of, the higher the price, often means higher profits.

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With so many advantages, how can old customers be maintained?

1, new product launch strategy: how long will it be possible to launch new products in the shop? If there is no new product, then the old customers will visit those things every day. There is no fresh blood. After watching DD for one hundred times, they will not feel good anymore.

For clothing, it is best to have new products every week, which makes customers feel that something is updating. Some things are causing curiosity and constantly bringing forth new ideas.

2, the announcement strategy: since the introduction of new products, then do not let it appear in obscurity, so that there is no difference from no new products. The oldest customer is the most likely to have missed this one before.

The best thing to do is to make it more grand. Actually, I've noticed a lot of shops, and I've noticed that business announcements are always changing, so that customers can get a new DD when they enter the shop and give them a surprise.

3, suggestion and greeting strategy: this kind of greeting needs us to grasp well, because people have a kind of psychology of selling against each other, so do not give customers the psychological pressure to sell them when they greet their customers.

This will meet many friends, there is a buyer MM, we are in the first online paction, asked me how to match better, then feel that their shop did not have better matching, so on the Internet to find other family's money, help her conceive a collocation plan, in this way, she became one of my old customers, then buy what clothes always come to see if there is suitable for me.

People often say that it's right to send roses to others.

When giving advice to customers, I hope that the seller will not just sell his stuff in a single way, but we can also give advice to them if they see good or suitable.

As long as you relax your mind, the road will be wider.

4, activity strategy: don't forget to make regular promotions, promotions, gift giving and other activities, so that customers feel that you always have them in mind.

5, the difference strategy: in our life, we always hope that "I" and others are different, so we must not neglect the "privilege" of old customers. Make a new customer, old customer, gold VIP, and even have different preferential strategies for diamond VIP, so that they can have a sense of superiority. The possibility of preferential treatment is nothing to the old customers with strong purchasing power, but the taste of consumption can be quite different.

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6, do not always take the opponent as the enemy: for the seller of the network, there will always be some car bumping. This is very normal. Do not always sell opponents who sell the same thing to you as the enemy, because some customers may be our competitors. After buyers are attracted by a DD, there are some relatively calm and experienced buyers who may have to search the price on the Internet. These customers are our competitors, or if your opponent's customers encounter your shop one day, then I feel that she will pay special attention to you here.

I usually know about her past purchase situation for new customers, on the one hand, I know her style and preferences. By the way, I can see if she has bought something in her own shop, so she will not take her as her old customer, and take the old customers of her competitors as her old customers. Will she also make her feel at home?

7, language strategy: we have all been touched by some warm words, and those who moved us are not those brave words, but just some cold and warm.

The classic sentences that pop up at the time of their own inspiration are recorded so that they can be used frequently and become habitual working terms.

In language, it is not a fact that we eat a little bit of money. We often take some responsibilities. If we have some complaints about some non principled small problems, we should take the responsibility directly.

For example, "... This problem is my negligence, and I apologize again for the trouble I bring to you. I will help you solve it as soon as possible."

Maintain good old customers, and believe that business will become better and better, and the ranks of old customers will also be bigger and bigger.

With the help of this form, you can really make yourself aware of the situation of old customers.

I use the EXCEL form, data statistics is very convenient, click the "Sigma" button, you can count the total consumption of a certain customer in a certain time.

Six, publicity work should be in place.

There are some posts that are written in great detail in this respect, and I do not know what to say about it.

Seven. Report analysis

I like table format management. It is very simple, intuitive and easy to operate.