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What Kind Of Clothing Promotion Activities Are Most Popular?

2011/11/19 14:54:00 17

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The number of stores is doubled in three years.

Increase progressively

The distance between shops is getting denser and smaller, and shops are getting together. Competition has reached unprecedented intensity and mutual publicity.

Promotion

How can we make customers like shop products and let customers fall in love with shop publicity?

Store stores firmly establish the core purpose of customer service, adhere to the interests of customers as the core, adhere to the needs of customers as the center of gravity, adhere to the concept of "service first, customer first".

Shop selection brand can no longer take the boss as the center, the boss likes the shop to operate, can not take advertising as the center, the advertising intensity is big, the enterprise strength is big, the shop must also rush to the cabinet, take the profit as the center, as long as the profit space is big.

shop

It also needs to be done. This way of business is becoming more and more unpopular with customers.

shop

Management

The core is customer. The boss must study what kind of brand the customer likes. According to the needs of the customers and the consumption ability of the customers, making the brand is the wisest choice.

According to the city business district where the store is located, according to the consumption characteristics of the consumer group, and the demand of the mainstream customers in the region, and the location of the business district where the store is located, and the target customers who serve the marketing location of the store, choose the brand that the store needs, and tailor products to customers according to their needs, and they will surely be welcomed by the target customers.

If it is a tier two city level

Trading Area

Close to the highest and highest retailers in the locals, they are facing the high-end female group of the city. The store will take the high-end brand and luxury brand, the brand of the store meets the requirements of the customer's identity, and the demand for consumption, as well as the status needs. Customers will like to shop.

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If the three grade cities are the flagship shops or the Commercial Street's image shops, the two or three tier brands with the quality of the top line will be the main support, and the world famous brand will complement the planning pattern. The three tier urban consumer groups are very characteristic. The high-end Pursuit Group will go to the beauty salon, and the high-end level will be higher to the exclusive store consumption, because the commercial street shopping groups are more complicated, the mainstream customers are mainly urban wage earners, and the service wage level is mainly popular.

If it is a community store, quality marketing is the main reason, because the customers in the community are very fixed. Shops must adhere to the principle of "quality first, service first", so customers can like the products of shops.

Choose the brand according to the customers' characteristics. If the high-end group highlights the brand strength, if the middle end consumer group highlights the product characteristics, if it is the low-end group, it is necessary to highlight the benefits.

Xiaobian, a popular clothing dealer, reminds you that it is best to choose a brand with distinctive brand characteristics, because a brand with strong brand personality is easy to remember and easy to accept.