Textile Industry Welcomes "Golden Ten Years" &Nbsp; Anta Creates "Chinese Style" Samples.

In November 10, 2001, China successfully joined the WTO through the WTO resolution.

Ten years later, China has grown from the ninth largest economy in the world into the second largest economy, becoming the world's largest exporter.

With the pace of the rise of big powers more and more stable, the international competitiveness of China's manufacturing industry has been greatly improved, and the textile industry has played a huge role.

In 2010, China's textile and clothing exports accounted for 32.71% of the global market, compared with the 2000 before the accession to the WTO, China accounted for the world.

More importantly, in the ten years of development of gold, China

"Gold" market: National benchmarking enterprises boost globalization breakthrough

In the fifteen years before China's entry into WTO, China's textile and garment industry has undergone large-scale adjustment and reorganization, and its marketization and internationalization are quite high.

In the ten years since China's accession to the WTO, the competitiveness of China's textile industry has been highly released. Under this background, various trade frictions have occurred and have caused great damage to the textile industry.

However, despite so many adverse factors, China's textile industry has achieved a very definite growth.

Data show that in 2010, China's textile exports totaled 206 billion 500 million US dollars, an increase of 75.72% compared to the 117 billion 500 million year old export quota of the global textile trade quota, which was increased by 75.72% in 2005, compared with 56 billion in 2000.

China's textile industry can win in the new international environment, relying on the continuously enhanced product value and industrial upgrading of benchmarking enterprises, thus maintaining a relatively high and strong international competitiveness.

Taking Anta, a leading sporting goods company in China, as an example, the core competitiveness of the leading industry has been built through innovative tackling of research technology.

In 2005, Anta pioneered the establishment of Sports Science Laboratory in China. This is also the first international enterprise technology center recognized by the state in China's sporting goods industry. In the same year, Anta launched a series of CBA basketball shoes for forwards, centers and defenders to build China's CBA.

By continuously improving the R & D strength, Anta not only provided CBA players with satisfactory equipment, but also improved the technology and comfort of their products.

"Chinese textile enterprises actively promote the international operation of textile enterprises by increasing their product value and cultivating their own brand with international influence, so as to realize the change of the distribution status of China's textile industry in the global value chain," relevant experts said.

"Gold" brand: resource integration opens up new era of Chinese wisdom

Within ten years, China has completed a major pformation from new WTO members to participants, becoming a mature member of WTO.

What is more clear is that behind the rise of the great powers is the impact of China's emerging enterprises' entry into the WTO with "Chinese wisdom", thus gaining more competitiveness.

In August 31st this year, Anta vice president Zhang Tao boarded the podium of the Business School of Columbia University in New York, and taught the CEO management of many multinational companies from the United States, such as management, brand, channel and supply chain.

Before that, Chinese enterprises were the target of being taught.

On the road of brand competition, Anta has undoubtedly opened up a new era of "Chinese wisdom" for the industry.

For Anta's success, relevant people said: "this is due to Anta's ability to adapt to the changes of the times and optimize and integrate international resources."

After joining the WTO, the international brand launched a strong impact on the domestic textile market. Anta fully integrated international resources and innovates the systematic "sports marketing" so as to break through the brand.

This brand structure is also known as the "roof map" by the media.

The "roof" refers to Anta's official sponsorship of the Chinese Olympic Committee, who has joined the Chinese Olympic Committee to become the Chinese Legion to compete in domestic and foreign competitions. In the middle, it fully borrows professional resources such as basketball, tennis and running, such as the long term sponsorship of CBA and other Chinese professional league matches, and signs NBA top stars Garnett and Scola, sponsoring tennis players such as Zheng Jie and Jankovic.

Looking back to the ten years after China's entry into the WTO, the emerging enterprises represented by Anta have gone out of a very distinctive way of development. They not only lead the domestic brands to become stronger together, but also serve as a successful sample of Chinese enterprises' pformation, thus enhancing the international competitiveness of Chinese Enterprises.