Analysis Of Footwear Industry Development -- The Rise Of Green Shoe Industry

With China's accession to the WTO, some trade quotas have been cancelled. The international market of China's footwear industry seems to be more open and free.

However, the market does not have absolute freedom. WTO's new trade barriers are being pformed into technical barriers, while the core of technical barriers is environmental protection standards.

In the international market, with the European Union as the representative, European standards are being used to monitor the quality and environmental protection of footwear in China.

Since 2004, some countries and regions have been monitoring or anti dumping investigations on footwear products imported from China.

In June this year, the footwear industry in Italy, Spain and Portugal proposed to the European Union to restrict import requirements for Chinese footwear, which has also been supported by French, Greek and Poland shoe makers.

China's footwear industry is facing the restrictions imposed by the European Union. There will be a lot of rain coming from the mountains, which will greatly affect the development of China's footwear industry's international market.

The "green" fault in shoe industry is mainly concentrated in the developed coastal areas, and along with the rapid economic development, the environmental problems are becoming increasingly prominent.

At present, China's footwear industry has become the world's largest shoe producer with the annual output of 7 billion pairs of shoes. However, the environmental protection situation in China's footwear industry is still very grim. The content of azo, formaldehyde and six valent chromium in raw materials far exceeds international standards. The adhesives used in the production process lead to frequent occurrence of benzene poisoning and high incidence of occupational diseases among production workers.

The development of China's footwear industry is not balanced. Many enterprises, especially some small and medium-sized enterprises, use adhesive containing "three benzene", coupled with poor ventilation conditions and even no ventilation at all. Many workers are poisoned, suffering from leukemia, paralysis and even death.

It can be seen that China's shoe industry has seen a wide range of green fault zones.

And whether it is the need to go out of China's footwear industry, explore the international market, or from the sustainable development of human beings, we need to find the environmental protection solution for our children's future. It is urgent and urgent to seek environmental protection solutions for China's footwear industry.

The central leadership of enterprises is to attach great importance to environmental protection, and the relevant departments of the government are also taking vigorous and effective measures.

Nowadays, the adhesive containing "three benzene" has been greatly restricted, and some enterprises' products have been ordered to withdraw from the market.

At the same time, a series of environmental laws and regulations have been promulgated, creating a healthier atmosphere for the market.

However, as the saying goes, it is still necessary to set up a bell to solve the bell.

Enterprises are the main body of the market, and the choice of enterprises is the most important.

How should Chinese footwear enterprises cope with green barriers?

At the end of June this year, the China Footwear Association hosted the China footwear environmental protection conference entitled "green barriers of China's footwear industry and international trade" in Guangzhou.

At this meeting, we discussed and put forward specific solutions based on the common problems existing in the environmental protection of Chinese footwear industry before the meeting of participating enterprises.

To cope with green barriers, we should try our best to widen the market.

For example, the export market of footwear industry in Fujian province has been concentrated in the United States, the European Union and Japan for many years. However, the diversification of African market, South American market and Central Asian market is far from enough. In a sense, it has been used as one of the accusations of various accusations and has a great impact on the export of footwear.

Therefore, enterprises should adjust their business ideas in a timely manner, strengthen the development of diversified export markets and diversify risks.

However, opening up the market is only a way to save the nation by curve.

Besides, we live on the same land and live under the same blue sky. We have to be responsible for our own health.

Therefore, to really solve the problem, we must fundamentally seek solutions.

As Dr. Ma Yuanzhu said, we must vigorously guide enterprises to promote product innovation based on technological innovation, actively develop high-tech and high value-added footwear products, and adjust footwear export varieties according to the requirements of different markets and different periods.

In this way, we can successfully cope with the green barriers and create a healthier and more harmonious living environment for ourselves.

The competition in the international market of Hongxing Erke tree is increasingly fierce. In order to gain a firm foothold, we must abide by the rules of international trade, regulate our behavior and operate legally.

At present, internationally famous sports shoes are "technical routes". If you want to compete with them, you must practice quality.

Hongxing Erke is precisely grasping this trend, insisting on "science and technology leader", and working with SATRA, the most authoritative footwear certification body in the world, to improve the technology level of sports shoes in order to better cope with the technical barriers to international trade.

In 2005, in the face of market demand, Hongxing Erke was a "four major functional system", which was packaged and launched "high density and wear-resistant independent land grabbing system, super shock absorbing system, clad stabilization technology and internal air circulation system", representing the most advanced technology in the field of domestic sports shoes.

At the same time, in order to adapt to the needs of the market and society, Hongxing Erke pioneered the use of environmentally friendly water-based adhesive paste technology, and raised the awareness of environmental protection to the height of brand strategy.

Wu Rongguang, general manager of Hongxing Erke, said: "in order to build brand, the company strictly follows the requirements of ISO9001 quality management system in every link, from raw material procurement to product production, and sets up a product technology inspection center to conduct standardized, scientific and computerized testing of raw materials, semi-finished products and finished products, and implement total quality management."

This shows that Hongxing Erke attaches importance to technology and environmental protection.

In the face of green barriers, we should actively take measures to achieve green rise or to complain passively and let green destruction be completely in the hands of enterprises.

Hongxing Erke takes the "technology leader" as the production concept, attaches great importance to the use of environmental protection and safety materials, and builds the company as a factory, not only a factory, but also a home, so that employees have a sense of security and sense of belonging.

Therefore, we have to believe that in the "green", Hongxing Erke will be more dazzling.