Two Extreme Selling Modes Of Brand Underwear Stores

For underwear Franchised store For example, brand underwear guides are very important. Shopping guide Management is usually extensive, and some sales teams do not even talk about human relationships. Usually they are unstable and highly mobile. They often change their customers, constantly accept various kinds of training, constantly change their stores, do not know where the future is, and how long they can work in their new employer.

In fact, frequent shopping guide will directly weaken the sales confidence of the brand, and these confidence are in the hands of shopping guide. Therefore, underwear stores must cultivate and store a certain number of shopping guides. Now let's discuss this problem together.

Here, we call the two mode of shopping guidance management called "deep rain and heavy rain" and "storm".

　 First, love and rain are heavy.

Mr. Zhang was assigned to the southeast area by a department leader of a brand, and he was soon involved in the role of the supermarket. Administration And training, take a mild management approach, take the initiative to help guide shopping, and understand the life of each shopping guide, try to resolve the shopping guide's work mood, and even some individual shopping guide absenteeism Mr. Zhang did not mind. Soon, the shopping guide showed a good momentum of solidarity and fighting shoulder to shoulder.

Since then, Mr. Zhang has given more participation rights to the shopping guide, and he has made reference to shopping guide opinions for exhibitions, promotions and so on. Every shopping guide is very excited. The momentum of work has gone up, but the growth of performance is not obvious. Part of the shopping guide work is becoming more and more scattered, and the phenomenon of being late and leaving early is increasing. Hommization Carry on to the end. {page_break}

Analysis: we put the above Mr. Zhang's management mode into a "deep rain" mode. Mr. Zhang stresses human feelings first, makes every shopping guide very happy, everyone is full of vigour, but they are "used to" temper, bad management, easy to become "arrogant soldiers". At the same time, such a shopping guide is also easy to have a contradiction with supermarkets, because they know that "big brother" will give them the "boss". Over the years, business people will lose their guiding role. The shopping guide has become your buddy, not taking your orders seriously. This mode will also lead to a hidden danger, that is, it is easy to create the contradiction between the next level leader and the next business. The competent business is only exercising the right of management, and the right to mobilize, assess, appoint and remove all of them are in the department managers or full-time promotions directors. The "dead party" created by Mr. Zhang will undoubtedly bring trouble to these leaders at the top level. This is just like Yong Zheng's hatred of the party between the Chancellor and the Chinese Communist Party, which will eventually be perceived and dealt with by the superiors. Pattern The work is very difficult, and it takes a long time to serve these customers.

　　 Two, stormy weather

Mr. Wang is responsible for maintaining the sales director of six large supermarkets. His style of work is vigorous and resolute, and he never talks to anyone. The shopping guide under his guidance was very afraid of him, and there was little communication between them. Once, a brand underwear salesman was late because he was late at home. Mr. Wang fined 50 yuan locally. He arranged the pile up display, and Mr. Wang was the first to bear the brunt. The guide shopper worked hard, when to finish the work, when to finish the work, and to work overtime for three consecutive days to add zero shock to more than three points. Too strong and indifferent Mr. Wang is responsible for the mobility of the shopping guide, and even some shopping guides take the initiative to ask the company less than Mr. Wang's regional work.

Analysis: Mr. Wang is conscientious and responsible in his work. He is a very good salesman, but he lacks the management ability. He will not create the fighting spirit of the sales team, nor will he mobilize the enthusiasm of the shopping guide.

The above examples of Mr. Zhang and Mr. Wang are two extreme modes in the management process of the shopping guide. Each mode has its advantages and disadvantages. It is quite opposite in management behavior, and it is also very different in management effect. Neither of these two models is desirable, but we can draw lessons from them and combine them with each other to form a management mode of relaxation, flexibility, and reasonable and effective management. It is not difficult to achieve this.