Market Share And Competitiveness Of Enterprises

"The core of an enterprise

During the "11th Five-Year" period, Beijing Zhongli Machine Engineering Technology Co., Ltd. is facing great challenges. It has undergone a series of major events, such as the relocation of enterprises, the outbreak of the world financial crisis, the rapid shrinking of market demand, and the forced large-scale adjustment of enterprises.

At the critical moment of the survival and development of an enterprise, it is the core role of the leading team of the company that makes the challenge from time to time evolve into a great opportunity. The company has been developing beyond the ordinary in the stormy waves of the market economy.

To this day, some old employees often talk about the "big holes" that the company has gone through.

Without the new factory building and the relocation of enterprises, there would not be such a commodious factory area and such a good working condition.

Compared with the past, the production workshop in the urban area is simply a "spiral shell", which can not adapt to the production tasks of today's enterprises.

In the days when the world financial crisis broke out and market demand shrinks rapidly, enterprises were forced to make large-scale adjustments.

It is precisely this kind of re examination of oneself that has promoted the great adjustment of company personnel structure and product structure, and has effectively enhanced the core competitiveness of enterprises.

At the same time, due to the reduction of orders and the lack of processing capacity, the company carries out the quality awareness training for all staff with "quality quality, quality design and quality process" as the main content.

This training also led to workshop workshop rationalization proposals and technological innovation activities, with "small invention, small creation, small innovation, small design, small suggestions" as the content of the "five small activities" in the enterprise roots and flowers, appeared "combined with daily work, make bold suggestions, everyone join in innovation work" good atmosphere.

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According to the rising situation of emerging countries after the financial crisis, the leading group of the company has acutely judged that the main battlefield of large-scale chemical fiber equipment will be pferred to the emerging countries in the future.

To this end, Venc, the general manager, went to India several times, and finally established a reliable marketing channel.

Vinci believes that any overseas expansion is a deep integration of the national strategy, industry strategy and strategy of the enterprise, and we need to find the most effective expansion method and expansion path.

In the face of emerging market countries, Chinese enterprises must adopt the tactics of adjusting measures to local conditions, and also go through the level of shortage of talents, localization of product plans and integration with local culture, so that they can finally change the role of "producers" only.

"The key to developing overseas markets is trust.

Without common culture, customers can hardly trust us.

Vinci told reporters that in the India market, influenced by many factors such as protectionism barriers and Sino Indian relations, Chinese enterprises are hard to penetrate into their markets and must find local distributors in India.

However, it is not easy to find suitable partners.

The two sides must communicate the concept of operation. Zhongli also inspects the strength of the other side and the degree of concern for the cooperation projects. It must also understand the reputation of the distributor in the industry, and the most important thing is to let both sides see the long-term interests.

In 2010, the export delivery value of Beijing Zhongli Machine Engineering Technology Co. Ltd. increased by 120.07%, of which the value of self export delivery increased by 178.97%.

Seize the opportunity and go beyond normal development.

Zhongli machine, from top to bottom, united in one's heart to practice internal strength, to play a low key and to prepare for battle, is waiting for an opportunity.

This opportunity was finally caught by them.

In 2008, in the face of the world financial tsunami which roared, our government introduced the 4 trillion yuan emergency rescue plan, and promulgated the 10 industries' adjustment and revitalization plan. At that time, the market was revived and the Zhongli machine began to take a long time to attack.

From 2009 to 2010, international speculative capital heated up commodities, domestic and foreign cotton prices soared, and demand for chemical fiber surged, which gave Zhongli machine an excellent opportunity.

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Chances are we must never let go.

Zhongli machine has played a great role in technological innovation, product quality, assembly level, installation level and after-sales service.

In particular, on-site installation and commissioning, coordination between departments, after-sales service team overall quality and technical level has been widely recognized by users.

In 2010, under the premise of reducing the number of people, the Zhongli machine made a reasonable plan, cross regulation and installation efficiency, and installed 4000 spinning machines all year round, an increase of 102% compared with the same period last year.

These allow users to feel the effect of "quality project" implemented by Zhongli machine in recent years. The idea of fast technological innovation, good quality, high efficiency and good faith management has become the magic weapon of Zhongli machine to establish brand, establish image and establish public praise in customers.

The urgency of users, the service consciousness of users, the concept of good faith management, all projects and products must stand the test of time and become the core values of the company.

In 2010, the amount of the single sales contract increased from 100 million yuan to 200 million yuan, 300 million yuan, and 500 million yuan.

Record constantly refreshed.

The Zhongli machine not only made a beautiful turnover in the main battlefield of polyester direct spinning, but also benefited greatly in the differentiated product market.

In the past 3 years, Zhongli machine worked hard and practiced "internal strength". Its effect of "strengthening physical fitness" has been reflected in the 2008 of the international financial crisis, the 2009 of severe market oscillation, the coexistence of crisis and opportunity.

In the face of the financial crisis, Beijing Zhongli Machine Engineering Technology Co., Ltd. has interpreted the "made in China" style with outstanding achievements.

In 2010, the gross industrial output value of the company increased by 85.67%, the main business revenue increased by 55.5%, and the total assets grew by 51.77%.

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From behind to three points, there is one thing in the world.

At present, in the battleground of international chemical fiber equipment manufacturers, Zhongli machine and Germany Bamag and Japan TMT have formed a tripartite confrontation.

Vinci believes that the stability, reliability, performance price ratio and good pre-sale and after sale services are the core of the financial crisis.

Vinci did not mention the difference between Zhongli and Germany Bamag: "Bamag is a equipment supplier with a long history and fine tradition. The history of research and manufacture of chemical fiber sets is far longer than that of Li.

Germans' rigorous working attitude and precise technical requirements are always worth learning from Zhongli machine.

However, Chinese enterprises also have unique advantages.

Chinese enterprises used to acquire the market at a low price, and now they challenge international brands with the advantages of high cost performance.

In addition, Vinci reveals the secret of the victory of the Zhongli machine in the market competition at home and abroad.

First, we must rely on a sound technological system and rapid response capability.

After several years of development, Zhongli machine has formed a quite perfect technical service system, and has realized the supporting capability of industrial chain with integrated design, large matching and large projects.

A major project of capacity of one hundred thousand tons and million tons can successfully realize the turnkey project.

As long as the customer provides a piece of land, the Zhongli machine can build a modern chemical fiber enterprise in a short time.

Two, enterprises should implement a technical support system with Chinese characteristics.

Especially in the domestic market, Zhongli machine's information network has achieved full coverage.

When chemical fiber enterprises fail to produce equipment, they can call technical service personnel and replace their spare parts with only one phone call.

There is also a secret known as "killer", which is an innovative service carefully planned and solemnly undertaken by the leading team of the Zhongli machine group. The company that buys the complete sets of equipment in Zhongli machine will enjoy the free technology upgrading of control software for life and enjoy the price of spare parts for life.

Honesty is the core of Zhongli machine enterprise culture and the foundation of development.

In the 2010 work report, Vinci pointed out that the innovative achievements of the Zhongli machine series were verified in the financial crisis period. Our market share rose to over 80% in crisis.

We "help people not to engage in people". "Saving a user is tantamount to opening up a market". "Mature products are made into high-quality products" and "implementation of model projects" are the performance of conscientiously performing contracts and observing integrity.

We should use the concept of honesty to guide the internal management of the enterprises, to speak the integrity of the upper and lower levels, to be honest in the workshop and the team, and to be honest with others, and finally to get a substantial improvement in the brand and image of the enterprise.

Many equipment suppliers in the industry, including the famous suppliers abroad, regard the spare parts and vulnerable parts that exceed the warranty period as a profit growth point. The high price of their spare parts is a great deterrent to a large number of Chinese users.

After careful deliberation, the Zhongli machine was determined to break this "hidden rule" with its own good faith action.

With the development of the market and the increasing number of customers, the potential value of this strategy is increasingly apparent.