Versace&Nbsp; For&Nbsp; H&M To Sell &Nbsp; Fans Queued For The Night.

Remember last November

Yesterday afternoon at 1 o'clock, Sina micro-blog has already had the photos of fans queuing up in Shanghai. Near the evening, the Mixc fans began to queue up in Hangzhou, and twenty or thirty fans stood at the gate about 19 o'clock.

At night, the Mixc has set up a guide card, which has a "queuing road map". The COSTA coffee in the field is open all night. It is convenient for fans to queue up for coffee refreshing.

Sina netizens joked that H&M was no longer on sale, but in a market "behavior art".

Today, apart from the Mixc in Hangzhou, this "behavioral art" will also be launched in 10 cities including Beijing, Shanghai, Guangzhou, Changsha, Chengdu, Xiamen, Harbin, Tianjin, and Tianjin.

Yesterday afternoon, 1 o'clock, Shanghai H&M has already lined up a strong team.

Purchase must rely on the "Bracelet", someone sold for 500 yuan.

Last year, Lavin for H&M was so popular that it made a lot of money on behalf of the purchase and cattle. There was no cost and risk. It only needed overnight night. The purchasing cost of 20 yuan -200 yuan was changed to earn 1 times profit. It would definitely make the purchase and the cattle feel that "no money is not made," so when the H&M announced that it was going to be on sale this year, there were already speculators.

At 4 p.m., the number of Versace for H&M products on Taobao began to increase. At night, there were more than 2000 items on sale, and a H&M high priced leather jacket priced at 2990 yuan. At 10 o'clock in the night, it was marked 4490 yuan by Taobao seller in Hangzhou.

Other dresses, high heels and accessories also have an increase in 20%-30%.

In addition to the limited edition, people even fired H&M's bracelet for queuing guests.

According to the experience of queuing up last year, H&M will hand out a bracelet to the guests. Only the bracelet can be used to enter the shop. So, yesterday, someone even paid a booking price of $500 for the "generation line link". After the photo was taken, "17 morning November will give you a bracelet and go in to buy it yourself", but only in the Shanghai area.

Fans: Versace is too difficult to control. Can Lavin continue to be hot or unknown?

Around 8 o'clock last night, H&M fans in the Mixc, Hangzhou, had long queues.

Compared to last year's massive Lavin push, this year's Versace for H&M is actually quite low-key, but this year's ELLE fashion ceremony, a public star preempted Versace For H&M to wear high-profile snapping shots, only to win a lot of eyeballs.

H&M's low profile may not be unreasonable, because fans who have seen the official website products are obviously divided into two camps. One camp thinks that the color of Versace will be more disastrous for Asians, even if the skin is white enough to be full of gas, so it may only be "bags and shoes can be free to rush to buy, styling and unique."

Another camp thinks that the design of Versace is quite amazing, and it is a good thing that we must rush to start with.

The recognition of fans from both sides is the opposite, which may be an important reason why H&M dare not promote high profile.

Another reason may be the price.

Last year, a lot of tide people queued up to buy shirts at night. The price of Lavin is quite expensive, and the quantity is relatively small. It is very valuable for collection. Another reason is that the price of H&M is quite attractive.

At that time, the Lanvin for H&M series were mostly 1490 yuan, 999 yuan for shoes, and 199 yuan to 399 yuan for accessories.

Hundreds of thousands of dollars to buy a few thousand or even tens of millions of dollars in the big design, such a gap is quite lethality, but also to fans blindly crazy behavior of the driving force.

However, this year's Versace for H&M's main thrust of the women's wear series is mainly about rivet leather, silk and colorful patterns, and accessories such as high-heeled shoes and jewelry. The price is relatively high, the price of leather clothing reaches 2990 yuan, and the dress is generally between 990 yuan -1790 yuan. This price has some distance from the "parity fashion". Whether fans will be crazy for thousands of yuan H&M, or prohibit, only today can we know.