Home >

Analysis Of How Technology And Quality Lead The Footwear International Market

2011/11/17 11:03:00 14

??? 日本語 Fran?ais English 中文

With footwear

market

The environmental competitiveness has intensified, whether in the domestic market or in foreign markets, the current situation has witnessed many.

Shoe enterprises

As a traditional labor-intensive enterprise, the core of the competitiveness of shoe enterprises is to enhance the quality of products. Only with excellent product quality can we remain invincible in the international market.

In addition, cooperation with international brands is also a must.

General international

brand

The popularity and market influence of the small and medium enterprises are relatively large, while most of the domestic small and medium enterprises are mainly based on OEM. Their private brands are few and their influence will be relatively small. Therefore, shoe enterprises can enhance their own value through the cooperation with the big brands of the world and the influence of the big brands. Besides, choosing cooperation with big brands can learn their major links such as R & D technology, production process and late market promotion.

Design and development determine the competitiveness of enterprises.

In today's market, the stronger the independent R & D capability of an enterprise, the more competitive it is.

There are numerous small and medium sized shoe enterprises in China, most of which are low-end markets, and the product market is naturally a low-end shopping mall in the three or four tier cities. According to this situation, the future development of shoe enterprises is beneficial and harmless.

For such an enterprise, it is necessary to take the steps of independent research and design. In a shoe factory in Changzhou, Jiangsu, they extend the fabric used for clothing and bags to the production of vulcanized shoes, with the addition of bead designs on them.

With the beautiful and unique appearance, the company has won the love of many young people in the United States.

It is worth mentioning that the shoe factory's products from material selection to appearance design and development proofing are independently undertaken by the enterprise. Because of the more "self elements", the profit of this shoe is 5% higher than that of the big brand.

Large single small continuous single refers to enterprises in order to improve their viability, we should strategically work hard.

Every month and every quarter, there should be a large number of orders. Small orders have many challenges, but higher profits will help improve production and management level.

Through small orders, workers contacted and mastered all kinds of shoemaking technology, and management also learned to scientifically and efficiently co-ordinate production.

At the same time, through upgrading equipment, regularly organizing staff training, adjusting recipes, sending designers to exchange and study in large factories and other means, enterprises have gained experience and broaden their horizons, and the quality of products has improved rapidly.

The global economic situation is unpredictable. Export oriented footwear enterprises should launch a series of effective new measures and new methods in the uncertain market situation. These are the basic ways to survive.