Failure To Join The League Becomes &Nbsp; Be Careful To Become A "Joining Injury".

Franchising is not equivalent to entering a safe deposit box.

There is a popular view that franchising is safer than opening your own business independently. In a broad sense, this is correct.

In the United States and Japan, this argument has been confirmed by statistics.

In fact, the general view is that about 90% of all newly opened enterprises fail in 5 years, while chain stores only account for 10% in 5 years of opening.

These two figures confirm that in the way of entering new business, franchise is safer than independent business.

Silver jewelry industry is also the case, some silver dealers join this idea, the impression is like: joining the chain operation is equal to the safe, but because of this, they often make the following mistakes:

(1) fully believe in the chain operation system as a whole, thus loosening its vigilance and ignoring the specific conditions of the specific or concessionary system that he is prepared to join.

(2) it is tempted into a wrong idea that if we sign a franchise contract, we can earn a lot of money without any effort.

(3) a very important fact is ignored, that is, it is necessary to choose a suitable franchise.

Success can be learned and cannot be duplicated.

"Old habits, bad habits," such lesions are very easy to occur in those who have previously run the same type of franchise business with the same type of independent enterprises.

The reason is very simple. People who run businesses independently often have strong confidence in their ability to capture market information and manage their enterprises. In their minds, there is already an established thinking pattern and a set of fixed ideas, so that when they accept the principles of franchisees and their systems, they will have some difficulties.

It is precisely because of this that many chain headquarters are reluctant to accept those who used to operate in the same type of business as franchisees.

But there are exceptions. Some chain headquarters value the past business experience.

Anyway, the most important thing is to accept the principle of franchisee system.

Many people who have joined in the silver decoration brand think that they are very familiar with joining the industry. In fact, there are different ways of joining the business.

Miss Li, who joined the Changsha silver jewelry brand, said she had joined the company.

It's easy to make sure that "boss complex" reduces itself to a "join injury".

Most of the franchisees already have a certain degree of economic strength and management experience.

They may have been bosses before, or look forward to becoming a boss after joining a chain operation.

Therefore, once joined, the most likely mistake for such a person is to be complacent and suffer from "boss syndrome".

They always think of themselves as bosses, so they should take advantage of them.

In fact, the idea of "do nothing for nothing" is the most important reason, because it is one of the direct reasons leading to the failure of store operation.

In practice, such franchisees can be divided into two types: the first one is to be lofty, and the other is to make mistakes. This kind of people's performance is also a kind of "boss complex". They are the kind of people who only want to move their mouths but do not work for themselves. Their attitude is not consistent with the requirements of chain operation.

The second is to fail to recognize their incompetence and inadequacies. They are happy and confident.

Driven by such a state of mind, it often gains instant success and loses judgment.

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Learning to bear pressure is a required course for every franchisee.

Everything is difficult at the beginning, and joining is no exception.

At the beginning of franchising, franchisees are bound to face heavy work and a series of responsibilities. In addition, at the beginning of their business, enterprises may also face financial crisis. This stage is indeed hard and is a real test for franchisees.

In reality, some franchisees can not stand the pressure, and soon panic and frustration in front of pressure and setbacks.

It is dangerous not to follow the franchise system standard.

Not following the chain management system, most of the phenomena occurred when franchisees carried out business for a period of time and achieved some success.

At that time, franchisees began to think they were.

They believe that the prosperity of enterprises depends on their own efforts, rather than the help of special chain headquarters.

As a result, they began to be arrogant, boycotting the franchise system or changing their operations without authorization.

In fact, these are very dangerous.

Your friends and relatives supported the overgrowth.

It is important that franchisees should be supported by family and friends in order to succeed in chain operations.

But supporting the head and going to the opposite side become an intervention.

Among many interventions, the spouses from the franchisees are probably the most dangerous ones.

It is good to be concerned about the success of your spouse, but if you replace your position or take part in the operation too much, the consequences will be disastrous.

For this reason, many chain headquarters have to interview potential partners to assess the degree of support and intervention of potential franchisees' spouses.

Therefore, it is decided whether to allow it to join.

For potential franchisees, their relationship with their spouses should be properly coordinated, and those who love them should be advised and polite to exclude them from business.

Join a brand store. Don't forget that you are the real owner.

Because of inertia, some franchisees always feel that chain headquarters should do more things for them. They should provide more services, but their requirements are often beyond the scope permitted by the franchise system, and their expected rights and obligations are no longer waiting.

It's hard for the franchisee to take the initiative to work in this mindset, and it seems to be more illusory to run their own business better.