Online Shopping New Record Was Born &Nbsp; Taobao Single Day Paction Volume 3 Billion 360 Million

November 11th, dubbed singles day, has also become the carnival day of e-commerce.

Taobao mall announced yesterday that on the same day, Taobao's online shopping carnival was trading at 3 billion 360 million yuan per day and 38 thousand and 900 yuan per second, a record of nearly 4 times 936 million last year, the highest single day sales record of domestic group buying websites.

At 11 0:00, the shopping Carnival of Taobao mall began, and people waiting until late at night crowded into Taobao mall, flooding 3 million 420 thousand people in first minutes.

8 minutes later, Taobao mall trading volume exceeded 100 million yuan.

When people were still amazed at this speed, the number continued to soar - 21 minutes breaking 200 million, 60 minutes to 439 million, and 10 trading in the morning, breaking 1 billion, exceeding the 11.11 day of 936 million in Taobao mall last year, and breaking through 2 billion at 4 p.m. in the afternoon, resulting in 10 million orders.

The answer is announced the next day: Taobao mall has a Alipay turnover of 3 billion 360 million yuan a day.

Alibaba group technology sharing platform leader said there were four traffic peaks in one day, and the peak value reached three times last year.

Due to adequate preparation, the system has been subject to wave after wave of traffic impact, the contingency plan prepared in advance did not start.

Alipay's system has basically stood the test.

Alipay revealed that Alipay's success rate reached 33 million 690 thousand on the same day, an increase of nearly 170% from last year's record.

Among them, the number of wireless payment pen amounted to 1 million 710 thousand.

In November 11th last year, Alipay successfully traded 12 million 610 thousand pen.

But in the face of the sharp rise in trading volume, the system of many banks is still facing "happiness trouble" from the early morning of 11.

On micro-blog, there were users' reflection. During the 11 days, Bank of China bank, Bank of China, GF, Xingye Bank and many other banks failed to pay. Once some banks recovered, they were once again injured.

On the three day before the online shopping carnival, the state post office called the domestic express industry giants to hold a closed door meeting, specifically for the "November 11th online shopping promotion activities" for communication, during the Taobao mall also shared the data on last year's Carnival, and made relevant early warning.

The industry estimates that China's entire express industry has mobilized 400 thousand couriers to prepare for Taobao online shopping carnival.

Zhang Yong, President of Taobao mall, said that a series of figures confirmed the obvious rebound of domestic demand, and once again showed that e-commerce has become the main driving force for stimulating domestic demand market and a new engine to stimulate the growth of China's consumer economy.

Earlier, the domestic consumer market gradually slowed down due to the CPI rising factor.

Including cars, clothing and other commodities in October, a sharp slowdown in the growth trend, the industry generally agreed that the Taobao mall in November 11, 2011 will be a turning point in the counter trend, the entire retail industry will enter a new pattern.

News depth

Online shopping on the day exceeds 6000, 2, 3 lines

Last Friday's Taobao mall "double eleven" online shopping promotion campaign, the city's citizens contributed 62 million of the volume of pactions.

Yesterday, Taobao mall provided statistics on the paction data of provinces and cities in the online shopping promotion activities. The data showed that Zhejiang ranked first in the provincial rankings, while Shanghai ranked the top in the city rankings, and the city ranked thirteen.

In the provinces of Zhejiang, Taobao ranked first in terms of turnover of 415 million yuan, while Jiangsu and Guangdong ranked two or three.

In all cities, Shanghai has the highest turnover of 206 million yuan. Beijing is 173 million yuan and Hangzhou 148 million yuan ranks two or three. The three cities have also become hundreds of millions of cities on the day of singles day.

On the other hand, the online shopping market in the two or three line area is rising rapidly.

Ranking data show that the number of online shopping consumers in central and western cities has increased, and the pattern of urban turnover has changed this year.

The cities in the western region are represented by Chengdu and Chongqing. Among them, our city ranked thirteenth in terms of turnover of 62 million, and Chengdu, which ranked the top ten in the past, is also ranked fourth in the city.

The whole province of Sichuan has also ranked fifth in the national provincial level.