Six Main Points Of The Exhibition Topic Selection

Now more and more commercial companies are joining the exhibition organizers. As a private enterprise, we also want to set foot in it. The exhibition area in our country has not yet been fully marketed. privately operated Enterprises will encounter some uncertainties when choosing the theme of the exhibition. What questions should I pay attention to when choosing the theme of the exhibition?

A good beginning is half done. The theme of different exhibitions should be Progressiveness The public, the industry monopoly, continuity, location distribution and so on. The organizer should do a good job in market research, and combine the difficulties in economic work, the advantages, the key points of industrial development, the hot spots of social and economic development in the region, and select the themes with characteristics, market potential and development prospects. Generally speaking, choosing the theme is a crucial link in the exhibition. It requires hard work and a lot of practical investigation. When choosing the theme of exhibition, several factors need to be considered.

The advanced nature of the theme. An attractive topic should have the advanced nature of the times. Looking at the successful exhibitions at home and abroad, all of them are closely related to the advanced nature of the theme. Like the Comdex exhibition in Las Vegas, computer manufacturers from all over the world have joined the exhibition to become a famous event in the IT world. IT technology is a hot topic in today's social and economic development. Countries around the world attach great importance to the development of IT technology. Because of its advanced nature, Comdex has absorbed a large number of exhibitors and visitors. As for the recent downturn in Comdex, it is also related to the weakening of the market environment.

Besides its advanced nature, the theme must also have the advanced nature and universality in the application field. In this way, we can absorb a large number of manufacturers in related fields and applications to participate in exhibitions and visits.

　　 theme The universality. Before identifying the theme of the exhibition, we must make full investigation and study. The theme must have the universality of research, production, sale and application. The exhibition is actually a stage of technology, product and service promotion. Whether this stage is possible to produce good programs depends on "actors" (exhibitors) and "spectators" (visitors). Therefore, the theme of exhibition will have the foundation of "actor" and "audience".

For example, the Beijing international science and technology exposition has a wide range of exhibition themes. Science and technology are the primary productive forces, and science and technology play a decisive role in promoting productivity. For example, scientific research institutions, enterprises and institutions need to understand the international and domestic technological development and promote the transformation of scientific and technological achievements through the display and trading of scientific and technological achievements. Therefore, the "science and Technology Fair" has become a famous brand exhibition. Its scale is bigger than one session, and its effect is better than that of one session.

The sustainability of the theme. After China's entry into the WTO, the exhibition companies of all countries in the world will enter the exhibition market in China, and the competition in the exhibition market will become increasingly fierce. Foreign companies have rich experience in the selection of exhibition themes, while domestic exhibition companies should pay special attention to the sustainable development of exhibition themes. The theme of an exhibition can not be carried out only for one or two sessions. Only with more time and greater influence in China, the exhibition will be possible to hold a boutique exhibition and a famous brand exhibition, laying a solid foundation for future development.

The monopolistic nature of the theme. Because China's market economy is transformed from the traditional planned economy, many aspects also have a strong color of the planned economy. Therefore, holding exhibitions with monopolistic subjects will reduce the number of competitors, expand the scale of recruitment, and enhance the economic benefits. At present, many exhibitions are still being organized by the relevant functional departments of the government. These functional departments are invited to organize and many manufacturers will respond positively.

In seeking the exhibition theme, we should pay full attention to monopolistic industries. For example, public safety exhibition, financial equipment exhibition, etc., relevant departments of the state, in order to emphasize its monopoly, even send out the designated organisers. In this respect, the authority of these exhibitions can be guaranteed, and on the other hand, the intervention of other competitors can be effectively avoided.

The location of the theme is distributed. The purpose of the exhibition is to build a trading platform for technology, products and services. A city with the status of technology and product distribution center should choose its theme organization exhibition with circulation location advantage. For example, Beijing and Shenzhen are the regions with strong science and technology strength and rapid transformation of technology application in China. Therefore, Beijing's "science fair" and Shenzhen "hi tech fair" are very popular. Yiwu is an important small commodity distribution center in our country, which makes the local commodity traders gathered annually. The exhibition results and benefits are very good.

At present, the world's influential exhibition cities, such as Hannover, Paris, Singapore and so on, all have strong regional advantages. China's Hongkong, Beijing, Shanghai, Guangzhou and other cities also have strong regional advantages. For those cities where the location advantage is not obvious, the local industrial advantages can also play a big role. They can make use of the advantages of the industry to make up for the location disadvantage.

The theme is comprehensive service. The success of the exhibition depends on its comprehensive service effect. The exhibition is too specific to be able to attract and organize audiences. The comprehensive service of the exhibition is to emphasize that the exhibition has many functions, which can meet the needs of exhibitors and spectators at different levels. For example, various types of fairs, trade fairs, etc., can recruit all kinds of manufacturers, expand the scale and influence.