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Shishi Tries To Build Itself As "China'S Milan".

2011/11/10 18:43:00 18

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Shishi Builds Milan China

China International

fashion week

2012 spring and summer issue has attracted the attention of businessmen at home and abroad.

As "

Fujian style clothing

In order to build itself into China's Milan, the stone lions in the source area must find their own advantages from the Fashion Week exhibition, grasp the new trend of fashion and continue to explore and develop.

potential

。

If China International Fashion Week is a great success of China's brand clothing show, the 2012 spring and summer release season is actually entering the era of "Fujian style clothing". As many as 12 Fujian brand enterprises collectively landed the fashion week to launch new products, the largest number in history, occupying the whole time weekly conference number of nearly 1/3.

Similarly, "

stone lion

The Legion "no doubt" became the most dazzling force in the "Fujian style clothing", and the appearance of 6 local enterprises also refreshed the number of enterprises before the lions' participation in the fashion week.

From the so-called "modern handmade art" of CABBEEN, known as "the first fashion show of Chinese fashion men", is unveiled to the "stone lions Legion". To the mysterious Wolf Road, with "tannin forward" pressing, every show has attracted the attention of people inside and outside the industry.

Shishi has only 6 shows? In fact, it will be discovered that Shishi is the source of Fujian style clothing.

In addition to the 6 designers representing Shishi in the fashion week, the other 6 designers and publishing companies of "Fujian style dress" are Wu Qingqing of VOLV, Ji Wenbo and Ceng Fengfei of Li Lang, Chen Wen of San dwei, Jordan of Cheng Qiong, and gifted scholars. Among them, Wu Qing Qing, Ji Wen Bo, Ceng Fengfei and Chen Wen are four people. Wu Qingqing is a native of Quanzhou.

If so, 10 of the 12 designers representing the "Min Pai" Fashion Week participated in the fashion week. Among them, they were related to Shishi and placed all over the country.

"Shishi is made into China's Milan."

This is the new goal put forward by the leaders of Shishi after observing the performance of fashion week and Shishi enterprise.

In fact, it is quite feasible for Shishi to become China's Milan.

First of all, with the growing popularity of "Fujian style dress" and the increasing brand influence, the influence of Shishi design power is rising. This fashion week's spectacular performance is just a microcosm of the rising stone lions. In the future, more and more enterprises will become a part of fashion week. Secondly, Shishi has the most complete industrial chain, which is rarely seen in the clothing industry bases of Guangdong, Zhejiang and other related provinces. Finally, the Fujian Designers Association is planning to build, "Shishi strength" is an important part of it.

discourse power

。

Milan, as we all know, is a world-famous fashion capital and brand capital. Although in the "four Fashion Week" (the other three are New York, London and Paris), Milan fashion week is the latest rise, but now it is the top.

Why? Design strength and R & D are the key. Historical accumulation is booster.

Shishi and Milan have a certain degree of similarity, especially in China and Italy, but Shishi's designers' strength and research and development must continue to upgrade. Only when they become the absolute leading role of China International Fashion Week can they be compared with Milan.

Obviously, this fashion week opened the new milestone of "stone lion design", which laid a solid foundation for achieving the goal of "Shishi becoming China's Milan".