The "Warp Knitting Fabric Development Base" Was Awarded By Jing Ba Ma.

Recently, the China knitwear industry association held the ceremonial ceremony of "China's knitting industry base enterprises" in Shanghai. As a warp knitting enterprise with a dominant position and an important influence in the whole country and even in the Asia Pacific market, Fujian Jin Ba Warp Knitting Co., Ltd. won the title of "China Warp Knitted fabric development base" in the selection. It became one of the first six enterprises to win the title of knitting industry base in China.

RBA's warp knitting relies on powerful technology, research and development strength, and continuously develops its core competitiveness through brand management.

The warp knitted fabric manufacturer, founded in more than 6 years, has rapidly grown into one of the largest warp knitting enterprises in Fujian Province, ranking the top in the national scale warp knitting industry in terms of scale, technology, talent and management.

After being named the "China warp knitted fabric development base", this is another honor that has won after the "Fujian province industry research center enterprise" and "Fujian high and new technology enterprise".

First class equipment and technology have won the industry first mover advantage. As a large producer of textiles, China has entered a stable development stage after many years of rapid development in the domestic market of the low-end industries in many segments of the textile industry.

Due to the bottleneck factors such as capital, technology and talents, a few years ago, the knitting industry in the high-end industry was almost at the initial stage.

Just at this point, a strong rallies who followed the dedicated and pragmatic style of work perceived the industry opportunities and huge development space. After careful selection, they began the initiation of warp knitting.

At the beginning of its founding in January 2001, the strong fighter warp insisted on a high starting point and invested heavily in the introduction of the 22 famous German warp knitting equipment KARLMAYER (Carle Meyer company).

In the early days, 4 units were introduced, and 18 more later.

At that time, Carle, the Southeast Asian president of Germany's Meyer company, sighed, "your strong fighter is really crazy.

Our warp knitting machine accounts for 80% of the world's total sales volume, but up to now, no company has ordered 18 units at a time.

It is precisely because of the sensitive market opportunities to grasp the ability and persistent style of work, after 6 years of rapid growth stage, relying on first-class equipment, technology and strong R & D capability, through the continuous optimization of the variety structure, through the cultivation of human resources, through the brand management of enterprises, the real strong warp knitting technology has continuously formed its own core competitiveness in technology, management, talent, brand and so on.

Now, the KARLMAYER has become a warp knitting enterprise which owns the more than 100 high-speed computer warp knitting machines of Germany (Carle Meyer) and LIBA (RIBA), and has the capacity of over 10000 tons, becoming the first class equipment and technology in China, and the most complete product line.

At present, the company's main products include sports series and men's wear series, which are widely used in swimsuits, yoga suits, sports shoes, bags, as well as Nei conquer, high grade jackets and suits. Among them, the NIM fabric produced by the strong fighter's warp knitted fabric occupies 80% of the market share in China.

Hong Chunjie, chairman of Jin Ba Warp Knitting Co., Ltd., told reporters: "from the very beginning, we stood at a high starting point. At the beginning of the company's establishment, we asked the imported equipment to reach the international leading level. At the same time, with the further development of the company, we continued to increase scientific research investment and talent introduction.

This provides a good guarantee for our product innovation and brand building. "

With excellent talents and technical equipment, RBA's warp knitting has won the award of the "China warp knitted fabric development base" in the first selection of Chinese Knitting Industry Association.

At the ceremony, Wang Zhi, honorary chairman of the China knitted Industrial Association, commented: "the knitting enterprises that won the title of the base enterprises are excellent enterprises in the industry that attach importance to product innovation and brand building, representing the development direction of the industry."

The alliance colleges and universities have set up the industry education research mode warp knitting industry, which is one of the industries with the highest capital intensity, technology content and added value in the entire textile industry.

However, the industry concentration degree is low, and the phenomenon of homogenization, low end product and decentralization of production is very serious. Price competition is a strategic choice for many enterprises.

After several years of rapid development and the intensification of competition, the RBA's warp knitting is facing the same predicament.

With regard to the future development orientation of enterprises in the face of decision-makers, after the decision of the decision-makers, they think that they must get rid of the traditional management mode of the textile industry, that is, get rid of the vicious circle of price competition and homogenization.

However, R & D is not easy in warp knitting industry.

R & D requires a large amount of input of manpower, material resources and financial resources, and hundreds of thousands of yuan or even millions of dollars can be invested in the development of a new product.

As a small profit industry, compared with R & D, many enterprises attach importance to the current cash flow, and it is the vision and persistence of the powerful people, locking the driving force of future development on R & D.

Through unremitting efforts, RBA's warp knitting team reached a strategic alliance with Jiangnan University in January 14th this year. This spirit and effort opened up the first place for domestic warp knitting enterprises.

Speaking of the reasons for the cooperation between Jin Ba and the Jiangnan University, Hong Chun introduced that for the warp knitting industry that entered the era of meager profit competition, it would be difficult to continue to rely solely on traditional products.

To develop new products to expand the market, we need to find schools with research and development capabilities to work together.

Two years ago, the warlord warp began to choose a university suitable for cooperation. Finally, he reached a consensus with several professors of Jiangnan University in the second half of 2006.

"Because the research and development of warp knitting industry in Jiangnan University is the top level in China, and its technology and talents are very complete. It maintains academic exchanges with German Carle Meyer company every year and has the Jiangnan University Carle Mayer research center.

What enterprises consider most is that schools can really benefit the development of enterprises, rather than the reputation of schools or the preferential conditions they offer.

While working with Jiangnan University, it also improves the company's resource integration capability and continues to maintain its advantages in product development.

Hong said the Spring Festival.

Jiang Gaoming, director of the warp knitting research center of Jiangnan University Carle Meyer group, also revealed that Jiangnan University had long had the idea that warp knitted materials should be used in men's wear. However, it had been suffering from the market prospect problem and failed to break through. At the same time, the company had strong advantages in warp knitting and men's casual wear production.

On the day of the establishment of the R & D center, representatives from the China knitwear industry association, Jiangnan University leaders, and Rb warp knitting customers and suppliers gathered together.

On the spot, there are people in the industry who strongly cooperated with the Jiangnan University's domestic production and Research Institute, which is called "a match made by heaven". It is believed that such cooperation mode is undoubtedly of great significance for upgrading the level of warp knitting industry chain.

At the same time, when the fabric research and development center, which was co operated with Jiangnan University, was founded, the KBTEX strategy of "new win" was officially launched.

Brand is an effective means to extend the vitality of products, a powerful weapon for enterprises to participate in market competition, and an important part of enterprise competitiveness.

The lack of brand not only makes the new product developed by enterprises not get proper protection, but also becomes an obstacle for enterprises to get higher benefit.

However, in the warp knitting industry, there is a widespread phenomenon of emphasizing product production and ignoring brand building.

The advanced equipment of warp knitting industry has improved the quality and quality of products. Some products have the ability to participate in international competition, but brands and markets are still mastered by developed countries and multinational corporations.

It is precisely to see the brand's role in promoting the added value of products, the strong fighter warp has begun to build its own brand "KBTEX".

"Finished garments in Jinjiang have built a brand with a high reputation in the domestic market, and have gained huge profits through the brand.

With the success of the strong brand in the men's wear brand, we see the strength and value of the brand. In contrast, although we produce semi finished products, the goal is to build the brand.

Hong said the Spring Festival.

In March 24th of this year, the China knitted Industrial Association joined the China Fashion Association to hold the 2007 international textile and clothing summit of "RBA" warp knitting in Beijing. Pierre Cardin, the famous international fashion designer, and Milton Kotler, the father of world marketing, shared the direction of the company's brand competition at the summit.

It is understood that such Brand Summit is the first case in China sponsored by warp knitting enterprises.

As a sponsor of the summit, hung Chung Chun said frankly: "seeking the way to build brand is also the biggest goal of the company's sponsorship of this summit."

Speaking of the ultimate goal of Jin BA's warp knitting, hung Chung said seriously that the company will work together with R & D institutions, raw materials suppliers, purchasers and equipment manufacturers to build a wider industrial alliance, so as to maximize the common interests of all parties and promote the development and growth of domestic warp knitting industry.

With the expansion of the market, the company's product structure is shifting from medium to high grade.

"We hope that in the field of warp knitted fabrics in the future, we will naturally think of our brand's" strong faction "as long as we mention warp knitted fabrics.

Hong said the Spring Festival.

In the five year, the goal is to urge the enterprise to move forward, and now the top three top managers in the national industry. Let the powerful people realize that although they have certain advantages in technology research and development, equipment and so on, it is far from enough to maintain a lasting core competitiveness.

With the advancement of China's marketization, the internationalization of the warp knitting industry and the nationalization of international competition, the warlord warp knitting man is currently describing the strategic vision of achieving the first-class industry in the future.

In the next five years, enterprises will build third projects, increase warp knitting machines to more than 300 units, increase the annual production capacity to more than 30 thousand tons, and establish a printing and dyeing supporting factory with international finishing and finishing.

At the same time, by building a team of technical R & D and management personnel with a consistent flow, by optimizing the product structure and improving product quality, we will build a first-class brand management system and build a world-class management system to become a world-class supplier of knitting products.

In the office of chairman of the Hong Kong Spring Festival, the reporter saw a plaque inscribed on the "economic world, weaving flourishing age". These eight characters let us see the dream of the warlord warp knitting tomorrow.

The people of Jinjiang are waiting to see that the flagship of the Chinese warp knitting industry, the strong warp knitting, will promote the whole warp knitting industry in Jinjiang and become another business card of Jinjiang.

"Unite and fight hard, and dominate all over the world", through the voice of the strong fighter, we see a first-rate warp knitting and dyeing enterprise coming to us.