Seven Wolf Seven Grid "Marriage" To Open A New Mode Of E-Commerce
On November 11, with Singles Day approaching, seven wolf, the first offline men's wear brand, and qigege, the first online fashion brand for women's wear, took the lead in "breaking away from the singles team" and tied the knot. For the first time in the industry, the "alliance" has attracted extensive attention.
The success of this marketing event seems to have been doomed from the beginning. The wedding of seven wolf and seven Ge Ge follows the traditional Chinese wedding. The wedding is full of custom such as adding makeup and accepting signs, which makes the public's eyes firmly attracted by the marketing of classical warmth. Many unknown onlookers even asked: qigege's high-level married to the seven wolf's high-level? Will the two brands unite in the future? Some onlookers with a lively attitude joked on the microblog: "when will we have a baby?"
In a short period of seven days from October 24 to October 30, the page views of Taobao special activities reached more than 60000 times; on the day of juhuasuan, the sales volume of two stores was as high as 10 million yuan, and the sales volume of a pair of jeans of qigege exceeded 20000 yuan, which reached a new high of the two stores. The performance of VIP and gold coin special events was gratifying, which also promoted the sales performance of Taobao wedding related industries.
In the future, Jia geqiong not only provided a win-win cooperation for the marketing director of the Internet, but also provided a win-win cooperation for the market Zhong Tao, the e-commerce director of seven wolves, said with a smile that the increasingly fierce "grid style" made the seven wolves "see the right eye". This wedding is the witness of their "vigorous" love.
Seven wolf and seven Ge Ge this "marriage" form of new online cooperation model can be said to have opened a new era of e-commerce cooperation, really let us suffer from advertising fatigue bombing. With this grand wedding, as for the life after marriage? You may as well look forward to it.
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