Xiamen Garment Industry: Nurturing And Developing Fashion And Creative Industries

Xiamen, as a special economic zone and a coastal open city, attracts a large number of excellent clothing design talents and forms the design center of clothing industry. It is a fashion brand and a lovely city.

As a tourist city, Xiamen has a special economic zone called "marine garden" and a Gulf city with the Economic Zone on the west side of the Straits. It has a very favorable condition in the city image, and also has certain advantages in brand promotion. However, Xiamen's textile and garment industry will also make more efforts in the upper and lower chains.

Before that, Xiamen's textile and garment industry actively developed its own brand, and now it has ushered in a new development.

As a whole, Xiamen's clothing enterprises are relatively low-key, unassertive, steady and steady, relying on their own accumulation and growth. Although they are not developing rapidly, they still have an advantage in independent research and development, original design, brand creation and marketing awareness.

The textile and garment industry in Xiamen has a shortage of high-level talent resources, a lack of overall creativity and creativity and a lack of overall cohesive force.

The international financial crisis has brought unprecedented challenges. Some garment enterprises which have no brand, no channels and rely mainly on exports are facing a reduction or collapse.

However, under the impact of the financial turmoil, it has been found that after being influenced by some clothing enterprises in Xiamen, they can quickly find the right way to solve the crisis.

The reason is that they are coping well with the financial crisis by reducing costs, creating brands and receiving orders. Some independent brand clothing companies even go against the trend.

Under the influence of the global financial crisis, the textile and garment industry has suffered heavy losses.

Some garment enterprises in Xiamen turn to the domestic market, develop their own brands and taste the sweetness of their own brands.

It is understood that orders for San dwei, which has been playing the main role in Chinese clothing, have increased greatly. Enterprises also say that this is the reason for developing independent brands based on domestic and continuous development for many years.

Vangelo and other big enterprises are in the opposite direction. They seize the fashion, keep pace with the consumption trend, seize the opportunity of the "textile revitalization plan" recently promulgated by the state, and develop their own brands for the winter.

The state support policy has also booed the clothing industry in Xiamen. The State encourages the textile and garment industry to carry out technological pformation and develop products with independent brands.

In Xiamen, which owns many women's clothing brands, a number of brand women's clothing is passing the cost reduction.

In addition, the clothing industry in Xiamen is also united with the garment industry in Fuzhou.

The garment industry association of Fuzhou and Xiamen is consulting on the two major bases of Baozhuang marketing, and the two sides are planning to jointly create the market with the distinctive Fu Xiamen City Women's wear.

Among them, there are many ideas for holding exhibitions, such as Shenzhen's women's wear show and other influential exhibitions in China.

At present, under the pressure of rising costs of raw materials and wages, many garment enterprises are actively adjusting their product mix to meet the new challenge through brand upgrading.

Xiamen has also attracted the surrounding areas and some garment enterprises from Taiwan. These enterprises have brought a lot of advanced fashion design concepts and management levels.

After years of communication and integration, Xiamen's textile and garment industry has gradually developed to R & D, design, distribution and marketing. It is no longer a labor-intensive industry, but is gradually moving towards an innovative industry.