&Nbsp, The National Brand Of High-End Business Men's Wear.

DIKING] is the brand name menswear of Shishi Dadi Group Co., Ltd., and the "emperor" brand [DIKING] is the corporate vision and brand goal of "making the world Chinese proud national brand". It adheres to the mission of "fashion inheritance and classics, and makes the brand glorious life". Based on the deep excavation of the essence of Chinese culture, it integrates the western fashion elements into its own design concept, and is committed to promoting the perfect match between the essence of Chinese culture and the modern fashion and creative industry, so as to create a successful or thirst for more successful urban mature male images and business leaders.

Market positioning: located at the age of 25-45, the urban male who yearn for success or pursue more success is the mainstream consumer group, mainly for civil servants, personnel of enterprises and institutions, private entrepreneurs, white-collar workers and other mature male elite.

Product positioning: leading the business casual fashion trend men's wear series.

Such as jacket, windbreaker, cotton padded clothes, Nick conquer, casual wear, suit, casual pants, trousers, jeans, sweaters, T-Shirts, shirts, bags, etc.

Price positioning: medium and top grade business / casual men's wear.

Design style: elegance, solemnity, lightness, beauty, atmosphere, simplicity and outstanding physical beauty.

Product style: research and development in the subdivision mode, the processing of structure and technology is more and more refined and functional, and various styles of stitching fully take into account the clothing's comfort to people.

The structure, color, appearance, functional application and internal processing of products have made a breakthrough.

The style is concise, smooth, bright and dignified.

It emphasizes the diversity of styles and the protective function of products.

We should pay more attention to the multi-functional and detailed product development. We should pay attention to the matching of fabric and style with the market trend, so that the products can be more concise and tasteful.

Target positioning: create a "national brand that makes the world Chinese proud."