"Recession" Forced The Garment Industry To Change

Europe and America

With the economic downturn in Europe and the United States and other countries, the reduction of orders and the price reduction of domestic enterprises have become a common phenomenon.

At the same time, foreign demand for export clothing is also quietly changing.

In the 110th session

Small design leveraging large orders

Entering the Guangzhou trade fair clothing hall, many exhibitors' clothing on display has changed quietly in color matching, pocket and zipper design.

Exhibitors of Chinese enterprises have indicated that at present, the foreign market has changed, and customers pay more attention to product innovation. In order to adapt to the requirements of customers, enterprises are also changing in aspects of clothing design and so on.

Zhang Jiming, general manager of Hebei Li you Fashion Group Co., Ltd., told reporters that the demand for a single variety or single style in the European and American markets was large, generally reaching 100 thousand to 200 thousand pieces.

However, foreign businessmen are now asking for more varieties and styles. Orders for each breed have been reduced to 3 thousand to 5 thousand.

Xiong Yueyuan, manager of Ningbo Santai Garment Co. Ltd., is responsible for more than 5 years in the US and Italy markets. She also discovered this change.

Xiong Yueyuan said that today's foreign enterprises attach great importance to some minor changes in clothing design, such as buttons, pockets or small zippers, making people feel more relaxed and fashionable, making it easier for customers to win customers.

Xiong Yueyuan believes that the diversification of styles has been quite evident at present. If the old style is not changed, it is likely to lose a large number of orders.

In addition to paying more attention to the surface factors such as clothing style and style, foreign enterprises also put forward new requirements for the internal factors such as the function of clothing.

Weng Yanping of Ningbo Huayi Clothing Co., Ltd. told reporters that the clothes designed nowadays are all functional fabrics, and the clothes with the characteristics of deodorization, abrasion resistance, and convenient washing and washing are easy to get the favor of foreign businessmen.

Zhou Yinglai of Ningbo Huayi Clothing Co., Ltd. believes that both the new style and the new functions are embodied in the more humanized design and more in line with the needs of consumers.

Zhou Yinglai gave an example of a baby garment. According to the previous design, buttons on the baby's clothing hat easily clamped the baby's throat, causing the risk of suffocation, and now the baby's clothing is switched to "safety buckle" in design, which can effectively avoid this danger.

Zhou Ying, this year, such a small change in clothing design can be seen everywhere.

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The market is turning the wind of butterfly.

Many enterprises say that although there are difficulties and gaps in innovation and upgrading or brand building, the new requirements put forward by customers actually force enterprises to increase R & D investment and make innovative designs for clothing.

What needs to be seen is that in the long run, the development of new products is actually enhancing the R & D and innovation capability of enterprises, and the Butterfly Battle of enterprises' pformation and upgrading has quietly started.

Zhou Ying said that although research and development need a lot of investment, unless the company does not want to lose an order, it must develop new products according to customer requirements.

Zhang Jiming said that his company started this year's clothing research and development platform construction, in addition to the introduction of new equipment in batches, but also introduced R & D personnel to produce more attractive products to customers.

Reporters learned at the Canton Fair that since this year, many enterprises have increased investment in new clothing design and research and development, so as to produce more clothing that meets customer requirements.

"If you have less money in your pocket, you will be more careful when you spend it, and play a bigger role with a penny."

Weng Yanping said that the essence of enterprises to cater to the needs of customers is to cater to the needs of consumers.

On the one hand, when consumers buy clothes, they will put forward more requirements for styles and functions of clothes. On the other hand, enterprises will take the initiative to develop and design new styles to attract consumers in order to expand their clothing sales.

Customers adapt to consumers, enterprises adapt to customers, butterfly changes in the process of pmission.

It should be noted that the way of butterfly change is not as easy as imagined. Zhou Yinglai told reporters his worries.

He said that the improvement of every detail of the product requires the production enterprise to exchange money with real gold and silver, and this part of the real money should be paid by someone.

Zhou Ying for example, for example, if you want to add a printed small button on the clothes, it can enhance the beauty of the clothes, but in the process, it is not so simple as a button. The production enterprise must reopen the mold and play the board. Only one module requires at least 400 yuan.

"If the profit of the order is higher, it can be done well, but if some customers have small orders, it will be very difficult."

Zhou Ying said.